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1 gal. #PPU2-3 Allure Flat/Matte Interior Paint
  • BEHR Premium Plus Ultra
  • Model 175301
  • Internet #204105833
  • Store SO SKU #

1 gal. #PPU2-3 Allure Flat/Matte Interior Paint

Discontinued Model:

Model # 175301

Internet #202814161

BEHR Premium Plus Ultra 1-gal. #UL110-3 Allure Interior Flat Enamel Paint-DISCONTINUED
0678885052546

Discontinued BEHR Premium Plus Ultra

1-gal. #UL110-3 Allure Interior Flat Enamel Paint-DISCONTINUED

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Frequently Bought Together

Product Overview

Behr Premium Plus Ultra Interior is a Low VOC, Paint and Primer in one that saves time and gives you superior coverage in fewer coats. It's performance driven paint and primer in one formulation features Nanoguard technology with an extra-protective shell that offers excellent stain removal and resistance, outstanding water and scuff resistance and great touch up, coverage and hide, creating an easy to clean stays looking new longer finish. Choose from the sophisticated Behr Premium Plus Ultra collection of 386 exclusive, designer hues or choose from over 2000 beautiful Behr colors to find your perfect color.
  • Ideal for application on walls, trim, doors, windows, cabinets, interior furniture and ceilings formulated for easy application with a nylon/polyester brush or 3/8 -1/2 in. nap roller, depending upon surface texture
  • 100% acrylic latex paint and primer in one base provides exceptional adhesion and durability
  • Flat enamel finish provides a non reflective appearance to help minimize surface imperfections and provide easy touch-up
  • Covers up to 400 sq. ft. per gallon
  • High performance paint and primer in one developed using Behr's revolutionary Nanoguard technology
  • Scuff and stain resistant
  • Actual paint colors may vary from on-screen and printer representations
  • Online Price includes Paint Care fee in the following states: CA, CO, CT, MN, OR, RI, VT
  • Click here to use our paint calculator and estimate how much paint you need to complete your project

Product Overview

Model #: 175301
Internet #: 202814161

Behr Premium Plus Ultra Interior is a Low VOC, Paint and Primer in one that saves time and gives you superior coverage in fewer coats. It's performance driven paint and primer in one formulation features Nanoguard technology with an extra-protective shell that offers excellent stain removal and resistance, outstanding water and scuff resistance and great touch up, coverage and hide, creating an easy to clean stays looking new longer finish. Choose from the sophisticated Behr Premium Plus Ultra collection of 386 exclusive, designer hues or choose from over 2000 beautiful Behr colors to find your perfect color.

California residents: see   Proposition 65 information

  • Ideal for application on walls, trim, doors, windows, cabinets, interior furniture and ceilings formulated for easy application with a nylon/polyester brush or 3/8 -1/2 in. nap roller, depending upon surface texture
  • 100% acrylic latex paint and primer in one base provides exceptional adhesion and durability
  • Flat enamel finish provides a non reflective appearance to help minimize surface imperfections and provide easy touch-up
  • Covers up to 400 sq. ft. per gallon
  • High performance paint and primer in one developed using Behr's revolutionary Nanoguard technology
  • Scuff and stain resistant
  • Actual paint colors may vary from on-screen and printer representations
  • Online Price includes Paint Care fee in the following states: CA, CO, CT, MN, OR, RI, VT
  • Click here to use our paint calculator and estimate how much paint you need to complete your project

Info & Guides

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Specifications

Dimensions

Container Size
1 GA-Gallon
Coverage Area (sq. ft.)
400

Details

Color Family
Reds / Pinks
Color Number
Ul110-3
Color/Finish
Allure
Dry to touch (min.)
60
Interior/ Exterior Paint
Interior Paint
Paint & Primer in One
Yes
Paint/Stain Clean Up
Soap & Water
Paint/Stain Key Features
Mildew Resistant,Tintable
Returnable
Non-Returnable
Sheen
Flat/Matte
Time before recoating (hours)
2
Tint Base
Base 4

Warranty / Certifications

Manufacturer Warranty
Limited Lifetime Guarantee

Specifications

Dimensions

Container Size
1 GA-Gallon
Coverage Area (sq. ft.)
400

Details

Color Family
Reds / Pinks
Color Number
Ul110-3
Color/Finish
Allure
Dry to touch (min.)
60
Interior/ Exterior Paint
Interior Paint
Paint & Primer in One
Yes
Paint/Stain Clean Up
Soap & Water
Paint/Stain Key Features
Mildew Resistant,Tintable
Returnable
Non-Returnable
Sheen
Flat/Matte
Time before recoating (hours)
2
Tint Base
Base 4

Warranty / Certifications

Manufacturer Warranty
Limited Lifetime Guarantee

Questions & Answers

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Customer Reviews

1-gal. #UL110-3 Allure Interior Flat Enamel Paint-DISCONTINUED is rated 4.8 out of 5 by 493.
Rated 2 out of 5 by from Buy a separate primer The 2 recommended coats didn't cover the previous paint. I had to spend extra money and time to apply a 3rd coat. I made the mistake to buy all the paint for the house and now I'll have to spend extra money to buy quality primer for the rest of the rooms. [This review was collected as part of a promotion.]
Date published: 2017-09-22
Rated 5 out of 5 by from Outstanding I used the interior matte on my main living areas and the eggshell in wet areas. Outstanding coverage, easy clean up, and good pricing with rebate. [This review was collected as part of a promotion.]
Date published: 2017-11-09
Rated 5 out of 5 by from Great coverage We just completely renovated a new home and we used Behr Ultra for every room, except one. It goes on easily and leaves a beautiful finish. We bought the Behr Marquee one coat coverage for the largest space and I wish I had bought it for all the rooms as it definitely did the job. We have always chosen Behr. [This review was collected as part of a promotion.]
Date published: 2017-02-11
Rated 1 out of 5 by from Make Better Paint! I decided to use Behr for my first home that's getting renovated after seeing it get good scores in a reputable magazine and have always heard it was good paint. However, the paint was so thin, it was almost the consistency of water. The whole house needed two coats, but the living room needed three coats after the paint bled on the walls! I decided to get a competitor for the third coat that did wonderfully at hiding what Behr failed at. Also, all the colors I picked out came out at least one to two shades darker than the swatch! I'm disappointed and very upset that I paid good money for paint that wasn't that great and then have to buy a competitor to fix problems which means shelling out more money in an already tight budget. Not to mention time wasted on labor that puts me behind schedule. Now I have hope this paint is going to last in the long haul because I don't want to be painting again in the next five years due to the paint not holding up on the walls.
Date published: 2016-09-06
Rated 1 out of 5 by from Very Disappointed With 20 years painting experience, I used Behr Ultra Premium because my client selected a Behr Colour. Because it was a red-burgundy shade, I specifically asked in a deep tint primer was necessary--I was assured the paint would cover in two coats--just like the red paint board that was displayed in the sales area to show "two coat coverage." Needless to say, the coverage was terrible. Five coats were needed and that is still not enough! What a sham! Instead of one gallon, three gallons were needed! The price may be better than other premium paints but it certainly costs more in time and coverage. This paint may be satisfactory for "weekend painters," but it clearly does not meet the professional's standards.
Date published: 2010-07-22
Rated 5 out of 5 by from Perfection We recently did a long needed makeover in our home, every surface in from ceilings, walls, woodwork & trim has been painted. bought our first gallon of Behr Ultra for the first room & was so impressed with the results bought nothing but Behr for the entire project. I cannot express how happy we are with the coverage, ease of use & true to advertised color! We feel like we are living in a brand new home!! [This review was collected as part of a promotion.]
Date published: 2017-06-30
Rated 4 out of 5 by from Good for the Price It was a little thinner than other paints I have used which caused some running that I had to stay on top of, but covered area well and did the job! [This review was collected as part of a promotion.]
Date published: 2017-06-27
Rated 5 out of 5 by from Great Paint Products ! Love all the Behr products. Always great coverage, easy cleanup and covers imperfections perfectly. [This review was collected as part of a promotion.]
Date published: 2017-06-27
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