Model # 175001

Internet #202831312

BEHR Premium Plus Ultra 1 gal. #UL260-14 Ultra Pure White Flat Enamel Interior Paint and Primer in One
0678885055837

BEHR Premium Plus Ultra

1 gal. #UL260-14 Ultra Pure White Flat Enamel Interior Paint and Primer in One

  • Stain-blocking paint & primer in one
  • Excellent durability & hide in fewer coats
  • Finish resists stains and scruffs
$2998 /each
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Frequently Bought Together

Product Overview

  • Stain-blocking paint & primer in one
  • Excellent durability & hide in fewer coats
  • Finish resists stains and scruffs
Behr Premium Plus Ultra Interior is a Low VOC, Paint and Primer in one that saves time and gives you superior coverage in fewer coats. It's performance driven paint and primer in one formulation features Nanoguard technology with an extra-protective shell that offers excellent stain removal and resistance, outstanding water and scuff resistance, and great touch up, coverage and hide, creating an easy to clean stays looking new longer finish. Choose from the sophisticated Behr Premium Plus Ultra collection of 386 exclusive, designer hues or choose from over 2000 beautiful Behr colors to find your perfect color.
  • Ideal for application on walls, trim, doors, windows, cabinets, interior furniture and ceilings formulated for easy application with a nylon/polyester brush or 3/8 -1/2 in. nap roller, depending upon surface texture
  • 100% acrylic latex paint and primer in one base provides exceptional adhesion and durability
  • Flat Enamel finish provides a non reflective appearance to help minimize surface imperfections and provide easy touch-up
  • Covers up to 400 sq. ft. per gallon
  • A high performance paint and primer in one developed using Behr’s revolutionary Nanoguard technology
  • Scuff and stain resistant
  • Actual paint colors may vary from on-screen and printer representations
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg.
  • Online Price includes a Paint Care fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI and VT



Product Overview

  • Stain-blocking paint & primer in one
  • Excellent durability & hide in fewer coats
  • Finish resists stains and scruffs
Model #: 175001
Internet #: 202831312

Behr Premium Plus Ultra Interior is a Low VOC, Paint and Primer in one that saves time and gives you superior coverage in fewer coats. It's performance driven paint and primer in one formulation features Nanoguard technology with an extra-protective shell that offers excellent stain removal and resistance, outstanding water and scuff resistance, and great touch up, coverage and hide, creating an easy to clean stays looking new longer finish. Choose from the sophisticated Behr Premium Plus Ultra collection of 386 exclusive, designer hues or choose from over 2000 beautiful Behr colors to find your perfect color.

California residents: see   Proposition 65 information

  • Ideal for application on walls, trim, doors, windows, cabinets, interior furniture and ceilings formulated for easy application with a nylon/polyester brush or 3/8 -1/2 in. nap roller, depending upon surface texture
  • 100% acrylic latex paint and primer in one base provides exceptional adhesion and durability
  • Flat Enamel finish provides a non reflective appearance to help minimize surface imperfections and provide easy touch-up
  • Covers up to 400 sq. ft. per gallon
  • A high performance paint and primer in one developed using Behr’s revolutionary Nanoguard technology
  • Scuff and stain resistant
  • Actual paint colors may vary from on-screen and printer representations
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg.
  • Online Price includes a Paint Care fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI and VT



Info & Guides

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Specifications

Dimensions

Container Size
1 GA-Gallon
Coverage Area (sq. ft.)
400

Details

Color Family
Whites
Color Number
UL260-14
Color/Finish
Ultra Pure White
Dry to touch (min.)
120
HSL Value
60.0:26.3:96.3
Hexadecimal Value
F8F8F3
Interior/ Exterior Paint
Interior Paint
Minimum Temperature for Use (F)
50
Paint & Primer in One
Yes
Paint/Stain Clean Up
Soap & Water
Paint/Stain Key Features
Mildew Resistant,Tintable
RGB Value
248:248:243
Returnable
Non-Returnable
Sheen
Flat/Matte
Time before recoating (hours)
4
Tint Base
Base 1
Transparency
Solid

Warranty / Certifications

Manufacturer Warranty
Limited Lifetime Guarantee

Specifications

Dimensions

Container Size
1 GA-Gallon
Coverage Area (sq. ft.)
400

Details

Color Family
Whites
Color Number
UL260-14
Color/Finish
Ultra Pure White
Dry to touch (min.)
120
HSL Value
60.0:26.3:96.3
Hexadecimal Value
F8F8F3
Interior/ Exterior Paint
Interior Paint
Minimum Temperature for Use (F)
50
Paint & Primer in One
Yes
Paint/Stain Clean Up
Soap & Water
Paint/Stain Key Features
Mildew Resistant,Tintable
RGB Value
248:248:243
Returnable
Non-Returnable
Sheen
Flat/Matte
Time before recoating (hours)
4
Tint Base
Base 1
Transparency
Solid

Warranty / Certifications

Manufacturer Warranty
Limited Lifetime Guarantee

Questions & Answers

What is the difference between a satin finish and an eggshell finish? thanks

Asked by: Ric
Yes I use satin and semi gloss on trim not eggshell which I have use on walls
Answered by: Dennis
Date published: 2015-09-20

Can I use this paint to paint on wood paneling?

Can I use this paint to paint on wood paneling?
Asked by: Sh
Hi Sh, Thanks for writing in. The Premium Plus Ultra Interior Paint can be used to paint wood paneling. Just be sure to follow all label instructions for prep and application. Good luck on your project! Takhari
Answered by: Behr
Date published: 2017-11-29

Why is this paint not sold in stores?

Asked by: JoeBrown
It is sold in stores, the real question is why do you have to wait 11 days to pick it up when it's already in stock??
Answered by: Joseph
Date published: 2017-05-07

I was wondering if the paint in the 8 oz. sample size is exterior paint, or is it just for color ...

I was wondering if the paint in the 8 oz. sample size is exterior paint, or is it just for color testing? We have been asked to do a small outdoor project with many colors, so the small size would be ideal if it will withstand the weather...
Asked by: countrycrafts
Hello, Great question. The 8oz samples were designed just to test the color and they are filled with interior paint. We would not recommend them for an exterior project. Best regards, Kevin
Answered by: Behr
Date published: 2017-06-30
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Customer Reviews

1 gal. #UL260-14 Ultra Pure White Flat Enamel Interior Paint and Primer in One is rated 4.7 out of 5 by 521.
Rated 5 out of 5 by from Goes on smoothly and only one coat needed...That is a plus right there! The job gets done faster! Goes on smoothly and only one coat needed...That is a plus right there! The job gets done faster!
Date published: 2017-08-10
Rated 2 out of 5 by from Buy a separate primer The 2 recommended coats didn't cover the previous paint. I had to spend extra money and time to apply a 3rd coat. I made the mistake to buy all the paint for the house and now I'll have to spend extra money to buy quality primer for the rest of the rooms. [This review was collected as part of a promotion.]
Date published: 2017-09-22
Rated 5 out of 5 by from Outstanding I used the interior matte on my main living areas and the eggshell in wet areas. Outstanding coverage, easy clean up, and good pricing with rebate. [This review was collected as part of a promotion.]
Date published: 2017-11-09
Rated 5 out of 5 by from Great coverage We just completely renovated a new home and we used Behr Ultra for every room, except one. It goes on easily and leaves a beautiful finish. We bought the Behr Marquee one coat coverage for the largest space and I wish I had bought it for all the rooms as it definitely did the job. We have always chosen Behr. [This review was collected as part of a promotion.]
Date published: 2017-02-11
Rated 5 out of 5 by from This is a Great Paint It's obvious that some people just do not know how to paint. This paint is by far the best paint out there. Coverage: is great on new surface it even worked well in my Semi-Gloss bathroom without sanding for some strange reason. Absolutely no odor which is great. Value: It's on the high end but like they say You get what you pay for. I laugh sometimes when contractor's say it doesn't work. FYI: Does not work well if your going over Oil based paint.
Date published: 2011-12-04
Rated 5 out of 5 by from Loved this paint -- it is pricey but it did a GREAT job! When we moved in our walls were covered in FLAT blue painted walls,,,blue was not a color that looked right - and flat paint showed each and EVERY mark - we purchased this paint on the reviews from Consumer Reports - It costs a lot more than other paints, but if you don't want to go back and paint again in a few years, we really liked this option. Despite what they tell you at the paint counter, you will PROBABLY need two coats, especially if covering a darker wall color. This paint stacks right up with other independent paint store paints - I just wish that the price was a bit more along the lines of the average Home Depot Shopper,,,,we go to HD to NOT have to pay the prices of those 'independent paint stores'! That being said, we are very happy with the coverage and the richness and depth of the colors - they look like they were professionally painted!
Date published: 2013-09-02
Rated 1 out of 5 by from Make Better Paint! I decided to use Behr for my first home that's getting renovated after seeing it get good scores in a reputable magazine and have always heard it was good paint. However, the paint was so thin, it was almost the consistency of water. The whole house needed two coats, but the living room needed three coats after the paint bled on the walls! I decided to get a competitor for the third coat that did wonderfully at hiding what Behr failed at. Also, all the colors I picked out came out at least one to two shades darker than the swatch! I'm disappointed and very upset that I paid good money for paint that wasn't that great and then have to buy a competitor to fix problems which means shelling out more money in an already tight budget. Not to mention time wasted on labor that puts me behind schedule. Now I have hope this paint is going to last in the long haul because I don't want to be painting again in the next five years due to the paint not holding up on the walls.
Date published: 2016-09-06
Rated 5 out of 5 by from great i used it in the main room, i used in the bathroom and it covered a lot more than i expected beautiful paint loved it !
Date published: 2011-10-14
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