Model # 175301

Internet #202831322

BEHR Premium Plus Ultra 1 gal. #UL260-23 Poppy Seed Matte Interior Paint and Primer in One
0678885055936

BEHR Premium Plus Ultra

1 gal. #UL260-23 Poppy Seed Matte Interior Paint and Primer in One

  • Excellent durability & hide in fewer coats
  • Matte sheen best for living rooms, dining rooms & bedrooms
  • Stain-blocking paint & primer in one
$ 32 98
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Frequently Bought Together

Frequently Bought Together

Product Overview

  • Excellent durability & hide in fewer coats
  • Matte sheen best for living rooms, dining rooms & bedrooms
  • Stain-blocking paint & primer in one
To bring classic beauty to all of your home’s interior walls, choose BEHR Premium Plus Ultra Interior Matte. This traditional matte paint will create a low-reflective appearance that’s perfect for all of your home's rooms. It’s also great for hiding minor flaws, dents and nicks. Get the beautiful color you want with the exceptional durability you need.
  • Ideal for family rooms, living rooms, dining rooms, bedrooms and ceilings
  • Matte sheen offers a low-reflective appearance to help hide surface imperfections
  • Excellent hide; 1 gallon covers up to 400 sq. ft. depending on application, color and surface porosity
  • Use a high quality 3/8" - 1/2" nap roller cover, nylon/polyester brush or airless sprayer (.015" - .019" spray tip, 60 mesh filter)
  • Use BEHR PREMIUM PLUS ULTRA paint as a primer for properly prepared uncoated or painted interior surfaces, including woods that contain tannins (two primer coats required for redwood and cedar) and heavily stained areas. For heavy stains, test for stain bleed-through by applying BEHR PREMIUM PLUS ULTRA as a topcoat to a small section; if bleeding continues, a longer dry time is needed before top coating.
  • Apply when air and surface temperatures are between 50-90°F (10-32°C). Darker colors may require additional dry time between coats. Cooler temperatures or higher humidity may prolong drying time
  • Low VOC, 100% acrylic base provides exceptional adhesion and durability
  • The extra protective shell, featuring NANOGUARD Technology, offers a STAYS LOOKING NEW LONGER Finish for excellent durability
  • Advanced stain-blocking formula
  • Stain and scuff resistant. Do not use on floors
  • Antimicrobial-mildew resistant finish helps maintain a lasting freshly painted appearance in high-moisture areas
  • Excellent durability and hide in fewer coats
  • Extra-durable paint film
  • Washable, easy-clean finish
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg
  • Actual paint colors may vary from on-screen and printer representations
  • Online Price includes a Paint Care fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI and VT
  • Lifetime Limited Warranty






  • California residents see Prop 65 WARNINGS

Product Overview

  • Excellent durability & hide in fewer coats
  • Matte sheen best for living rooms, dining rooms & bedrooms
  • Stain-blocking paint & primer in one
Model #: 175301
Internet #: 202831322

To bring classic beauty to all of your home’s interior walls, choose BEHR Premium Plus Ultra Interior Matte. This traditional matte paint will create a low-reflective appearance that’s perfect for all of your home's rooms. It’s also great for hiding minor flaws, dents and nicks. Get the beautiful color you want with the exceptional durability you need.

  • Ideal for family rooms, living rooms, dining rooms, bedrooms and ceilings
  • Matte sheen offers a low-reflective appearance to help hide surface imperfections
  • Excellent hide; 1 gallon covers up to 400 sq. ft. depending on application, color and surface porosity
  • Use a high quality 3/8" - 1/2" nap roller cover, nylon/polyester brush or airless sprayer (.015" - .019" spray tip, 60 mesh filter)
  • Use BEHR PREMIUM PLUS ULTRA paint as a primer for properly prepared uncoated or painted interior surfaces, including woods that contain tannins (two primer coats required for redwood and cedar) and heavily stained areas. For heavy stains, test for stain bleed-through by applying BEHR PREMIUM PLUS ULTRA as a topcoat to a small section; if bleeding continues, a longer dry time is needed before top coating.
  • Apply when air and surface temperatures are between 50-90°F (10-32°C). Darker colors may require additional dry time between coats. Cooler temperatures or higher humidity may prolong drying time
  • Low VOC, 100% acrylic base provides exceptional adhesion and durability
  • The extra protective shell, featuring NANOGUARD Technology, offers a STAYS LOOKING NEW LONGER Finish for excellent durability
  • Advanced stain-blocking formula
  • Stain and scuff resistant. Do not use on floors
  • Antimicrobial-mildew resistant finish helps maintain a lasting freshly painted appearance in high-moisture areas
  • Excellent durability and hide in fewer coats
  • Extra-durable paint film
  • Washable, easy-clean finish
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg
  • Actual paint colors may vary from on-screen and printer representations
  • Online Price includes a Paint Care fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI and VT
  • Lifetime Limited Warranty






  • California residents see Prop 65 WARNINGS

Info & Guides

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Specifications

Dimensions

Container Size
1 GA-Gallon

Details

Approximate Coverage (sq. ft.)
400
Color Family
Black
Color Number
UL260-23
Color/Finish
Poppy Seed
Coverage Area (sq.ft.)
400
Dry to touch (min.)
120
HSL Value
218.2:6.9:31.2
Hexadecimal Value
4A4E55
Kit
No
Paint & Primer in One
Yes
Paint Key Features
Paint & Primer in One,Stain Blocking,Washable
Paint Type
Interior Paint
Protection Type
Mildew Resistant,Stain Resistant
RGB Value
074:078:084
Returnable
30-Day
Sheen
Flat/Matte
Substrate/Surface Use Type
Brick,Ceiling,Drywall,Masonry,Plaster,Stucco,Vinyl,Wood
Tint Base
Base 4
Total Square Footage Covered
400
Transparency
Solid

Specifications

Dimensions

Container Size
1 GA-Gallon

Details

Approximate Coverage (sq. ft.)
400
Color Family
Black
Color Number
UL260-23
Color/Finish
Poppy Seed
Coverage Area (sq.ft.)
400
Dry to touch (min.)
120
HSL Value
218.2:6.9:31.2
Hexadecimal Value
4A4E55
Kit
No
Paint & Primer in One
Yes
Paint Key Features
Paint & Primer in One,Stain Blocking,Washable
Paint Type
Interior Paint
Protection Type
Mildew Resistant,Stain Resistant
RGB Value
074:078:084
Returnable
30-Day
Sheen
Flat/Matte
Substrate/Surface Use Type
Brick,Ceiling,Drywall,Masonry,Plaster,Stucco,Vinyl,Wood
Tint Base
Base 4
Total Square Footage Covered
400
Transparency
Solid

Questions & Answers

I have a basic steel 6-panel entry door, will this paint work for this application without having...

I have a basic steel 6-panel entry door, will this paint work for this application without having to purchase a separate thing of primer?
Asked by: KCMO
Hello KCMO, Great question. If the steel door has not been painted before, then I would suggest using a separate primer like our Multi-Surface Primer & Sealer No. 436 for best results. However, if the door has been painted before, then you don't need to purchase a separate primer. Best regards, Kevin
Answered by: Behr
Date published: 2017-07-17

Is it OK to apply 2 coats, if necessary?

I am painting a previously painted steel entry door. I plan to wash the door thoroughly. ' If necessary, is it OK to apply two coats?
Asked by: Melvin
Hi Geno. Yes, certain colors may require more than one coat for complete hide. Please follow all label instructions. Thank you!
Answered by: Behr
Date published: 2015-11-05

Do you have the color HARBOUR BLUE I need the pantone code please-international code.I am from South Africa

Asked by: Doreen
Hi Doreen, The closest pantone to Harbour is- Pantone 2167 C. Thank you!
Answered by: Behr
Date published: 2015-10-29

Dear Sir/madam! My name is Doreen. I am from south-Africa and have Googled your paint and love the j colour POPPY SEED

AND HARBOUR BLUE.in it possible to send me the PANTONE code of each colour to mix it here on this side. I would so much appreciate it. I try to match it with our colors here and with no success. Plse help me. Much appreciated . Doreen
Asked by: Doreen
Hi Doreen, Here is the closest Pantone match to Poppy Seed = Pantone 532 C Thank you
Answered by: Behr
Date published: 2015-10-29
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Customer Reviews

1 gal. #UL260-23 Poppy Seed Matte Interior Paint and Primer in One is rated 4.4 out of 5 by 3208.
Rated 3 out of 5 by from We bought 2 gallons of the same color and they did not match - not tremendously different but not... We bought 2 gallons of the same color and they did not match - not tremendously different but noticeable. I went back to Home Depot and explained this to the paint person who said anytime you touch up a wall with a different paint container it will not match due to fading of the paint already on the wall. At this time the paint from the first gallon had been on the wall for one day. He did offer to take what was left of the second gallon (about 3/4 of the gallon) and try to darken it a bit to match the first gallon. Not sure if this would end up being better or worse. I think Home Depot should have offered a new gallon of paint free. Still considering our options, but disappointed the two gallons did not match.
Date published: 2019-03-06
Rated 5 out of 5 by from Won't use anything but behr! Once i tried behr paint fifteen or more years ago i refuse to use anything else! Friends and family say i should be a spokesperson for Behr because whenever i hear someone is planning a painting project I tell them to use behr! Best coverage, low odor! I am always re decorating so buy your product several times a year! Currently planning to repaint outside of our home! I helped my son paint the whole inside of his new home a few years ago and he didn't buy behr as i suggested. I ended up with breathing problems so bad, went to the Dr. Was told I had COPD after a breathing test. A month later i went in for a second opinion and my lungs were normal. I was told the smell from the paint my son had bought irritated my lungs so badly, it had compromised my breathing! Thinking I had COPD was a very scary experience for myself and my family! Finding out this whole thing was caused by the brand of paint he had used really upset me! This past summer he asked me if I'd help him paint the outside of his house. He bought Behr!!! I have even convinced my sister in law who always had bought the cheapest paint, too switch to Behr when they purchased their recent new home! I just want to say thank you for your wonderful paint and for caring enough to make it all zero VOC and low odor!!! [This review was collected as part of a promotion.]
Date published: 2019-01-30
Rated 5 out of 5 by from This has always been our go-to paint. This time, however, we were painting a wood wall which had... This has always been our go-to paint. This time, however, we were painting a wood wall which had already applied 3 coats of primer. When I purchased the paint I told the clerk I wanted the Matte finish, which was second on the finish chart. I did not expect to receive "flat/matte" when we started painting the wall! It is ultra pure white and is totally "flat" not "matte" like the sheen chart showed. I suppose the two gallons I purchased of color for the walls will be the same sheen -- flat as heck. Since I paid over a hundred dollars for the three gallons, I just need to learn to like it...
Date published: 2019-04-10
Rated 5 out of 5 by from Ah, I love this paint. EXCELLENT coverage, excellent application, and excellent finish. Best Ceil... Ah, I love this paint. EXCELLENT coverage, excellent application, and excellent finish. Best Ceiling Paint I have used so far. The 'pure white' is aluxuriant lightly warm white, which gives an expensive look. I have used it on a ceiling, and would have used for the walls but it is a clay studio that requires a highly washable surface. From experience Matte is not perfect for wall use in a studio, although it has the best tone value for a studi, if primary use was a 'paint' studio, this pure white matte would be perfect.
Date published: 2019-04-02
Rated 5 out of 5 by from Excellent coverage, reliable color, well priced Every now and then I am "wooed" away from Behr paint and try another brand. I am always disappointed in the result. Behr Premium Plus Ultra is the best mix between quality and price point. I'm particularly pleased with the coverage and ability to cover old paint. The range of available colors is excellent and I always feel that my dollars are well spent when I use Behr paints. I highly recommend Premium Plus Ultra or Marquee for your next paint project! [This review was collected as part of a promotion.]
Date published: 2019-01-30
Rated 5 out of 5 by from Great paint I bought his in Dolphin Fin and love the color. My husband got deployed recently for the military before we could paint the walls. I painted them and added crown molding while he has been gone and i can not wait to surprise him! The color was great and the matte finish didn’t give off any sheen. I wanted a soft, easier to work with paint and this is it. Coverage was excellent and the product is priced reasonably. Very happy with it. [This review was collected as part of a promotion.]
Date published: 2019-01-23
Rated 2 out of 5 by from Please Reassess Sheen Labels I purchased the interior matte version of this product for my master bedroom. I've been a Behr paint fan for years. After knocking it out in ten hours on a Saturday, I was massively crushed to see the light reflecting off my walls. The sheen was that of a satin enamel flirting with a semi-gloss. I am faced with repainting my bedroom, this time with the non-Ultra version of the Behr Premium Plus. This "matte" is much more appropriate for a bathroom or kitchen.
Date published: 2019-03-11
Rated 5 out of 5 by from I had moved away from Behr paints and went with Sherwin Willimans Duration . Their price is now N... I had moved away from Behr paints and went with Sherwin Willimans Duration . Their price is now North of $65.00 a gallon so I thought I would give Behr Premium Plus a try for the first time. The coverage was great and the paint went on easy. WE are pleased with the custom color added as well as the Matte finish. We had painted with Egg Shell last time and were tired of the shine and how it drew out any defects. I would recommend this paint !
Date published: 2019-04-09
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