Model # 175001

Internet #203202071

Store SKU #418300

BEHR Premium Plus Ultra 1 gal. Ultra Pure White Matte Interior Paint and Primer in One
0678885069995

BEHR Premium Plus Ultra

1 gal. Ultra Pure White Matte Interior Paint and Primer in One

  • Stain-blocking paint & primer in one
  • Excellent durability & hide in fewer coats
  • Finish resists stains and scruffs
$3098 /each
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Frequently Bought Together

Product Overview

  • Stain-blocking paint & primer in one
  • Excellent durability & hide in fewer coats
  • Finish resists stains and scruffs
BEHR Premium Plus Ultra Interior is a high-performance Paint and Primer in One that will change the way you paint and help you get your project done quicker. It combines the properties of an innovative paint with a multi-purpose primer all in one can. The extra protective shell, featuring NANOGUARD technology, offers a Stays Looking New Longer finish for ultimate durability. Choose from 386 exclusive, designer hues or over 2000 beautiful BEHR colors to find your perfect shade.
  • Paint and primer in one for quicker project completion
  • Advanced stain-blocking formula
  • Delivers excellent hide in fewer coats
  • Stain, scuff and mar resistant
  • Easy to clean and resists staining
  • Simple application with brushes, rollers and sprays
  • Flat enamel sheen offers a low-lustre, matte appearance
  • Actual paint colors may vary from on-screen and printer representations
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg
  • Online Price includes a Paint Care fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI and VT



Product Overview

  • Stain-blocking paint & primer in one
  • Excellent durability & hide in fewer coats
  • Finish resists stains and scruffs
Model #: 175001
Sku #: 418300
Internet #: 203202071

BEHR Premium Plus Ultra Interior is a high-performance Paint and Primer in One that will change the way you paint and help you get your project done quicker. It combines the properties of an innovative paint with a multi-purpose primer all in one can. The extra protective shell, featuring NANOGUARD technology, offers a Stays Looking New Longer finish for ultimate durability. Choose from 386 exclusive, designer hues or over 2000 beautiful BEHR colors to find your perfect shade.

California residents: see   Proposition 65 information

  • Paint and primer in one for quicker project completion
  • Advanced stain-blocking formula
  • Delivers excellent hide in fewer coats
  • Stain, scuff and mar resistant
  • Easy to clean and resists staining
  • Simple application with brushes, rollers and sprays
  • Flat enamel sheen offers a low-lustre, matte appearance
  • Actual paint colors may vary from on-screen and printer representations
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg
  • Online Price includes a Paint Care fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI and VT



Info & Guides

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Specifications

Dimensions

Container Size
1 GA-Gallon
Coverage Area (sq. ft.)
400

Details

Color Family
Whites
Color Number
1750
Color/Finish
Ultra Pure White
Dry to touch (min.)
60
HSL Value
24.0:33.3:97.1
Hexadecimal Value
F8F9F5
Interior/ Exterior Paint
Interior Paint
Minimum Temperature for Use (F)
50
Paint & Primer in One
Yes
Paint/Stain Clean Up
Soap & Water
Paint/Stain Key Features
Mildew Resistant,Tintable
Professional Paint Supplies & Values
Pro Supplies
RGB Value
250:247:245
Returnable
Non-Returnable
Sheen
Flat/Matte
Time before recoating (hours)
2
Tint Base
Base 1
Transparency
Solid

Warranty / Certifications

Manufacturer Warranty
Limited Lifetime Warranty

Specifications

Dimensions

Container Size
1 GA-Gallon
Coverage Area (sq. ft.)
400

Details

Color Family
Whites
Color Number
1750
Color/Finish
Ultra Pure White
Dry to touch (min.)
60
HSL Value
24.0:33.3:97.1
Hexadecimal Value
F8F9F5
Interior/ Exterior Paint
Interior Paint
Minimum Temperature for Use (F)
50
Paint & Primer in One
Yes
Paint/Stain Clean Up
Soap & Water
Paint/Stain Key Features
Mildew Resistant,Tintable
Professional Paint Supplies & Values
Pro Supplies
RGB Value
250:247:245
Returnable
Non-Returnable
Sheen
Flat/Matte
Time before recoating (hours)
2
Tint Base
Base 1
Transparency
Solid

Warranty / Certifications

Manufacturer Warranty
Limited Lifetime Warranty

Questions & Answers

cover darker color with white

I have 2 walls that are dark greenish and I would like the walls white will 1 coat paint with primer do the job. I am going to paint the walls myself. Will the paint with primer work.
Asked by: myhouse
I will join Team NO. One coat did not cover a light blue wall and make it white. I would plan on two coats.
Answered by: Sandy
Date published: 2018-01-16

Is this a semi-gloss I'm using it on m Base moulding and interior door

Asked by: Ed
No, it is matte which means not glossy at all. Looks flat
Answered by: kim
Date published: 2018-01-03

is this paint latex paint

Asked by: buba
I'm not sure if it is a latex or acrylic latex, but it is a water soluable paint.
Answered by: NJM
Date published: 2017-07-19

I am look for a flat finish . Does Matte = Flat. If not what version of Behr Premium Plus Ultra d...

I am look for a flat finish . Does Matte = Flat. If not what version of Behr Premium Plus Ultra do need to select ?
Asked by: pete
It has a nice flat finish.
Answered by: Mrfixduct
Date published: 2017-12-27
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Customer Reviews

1 gal. Ultra Pure White Matte Interior Paint and Primer in One is rated 4.4 out of 5 by 1433.
Rated 5 out of 5 by from Have been a house painter for over 30 years.....17 years... Have been a house painter for over 30 years.....17 years in Wisconsin and last 15 years in Tennessee. Used Benjamin Moore paints 95% of the time in WI. but since living in TN. I have used the Behr products and I love the Behr Ultra Matte finish (paint & primer). For a much lesser price than Benjamin Moore or Sherwin Williams, I always recommend Behr to my customers as there is no less quality or performance and they save money to boot! Five Stars! Carol Moehrke
Date published: 2017-08-08
Rated 5 out of 5 by from Behr Paint and Behr Primer, are my go-to paint/primer for all my paint projects. Walls, ceilings,... Behr Paint and Behr Primer, are my go-to paint/primer for all my paint projects. Walls, ceilings, and painting furniture. I use Behr paint for my home and for my business, Bella Rosa Appliques~ Furniture & Architectural Appliques/Onlays. It works perfectly on the Rose and Leaves Ceiling Medallion/Ring and the Bird Appliques, in a room I am working on. Awesome Paint, Great Coverage!
Date published: 2017-08-29
Rated 2 out of 5 by from Was supposed to be one coat, was not. Had to press hard to get paint to stay in corners and arou... Was supposed to be one coat, was not. Had to press hard to get paint to stay in corners and around trim which left brush marks. Did not go on as smooth as Sherwin Williams.
Date published: 2017-09-19
Rated 1 out of 5 by from I have never seen paint bubble up on a wall... I have never seen paint bubble up on a wall and drip like the behr paint. Will never by the paint again.
Date published: 2017-11-07
Rated 5 out of 5 by from Behr Premium Plus flat matte finish One of the very best paint I've ever used I've been in business for 25 years it's all I use now.
Date published: 2017-08-15
Rated 5 out of 5 by from The BIG switch I have always loved Ben Moore until that is I met Behr. Ben and I have had this relationship for more years than I can remember. I thought we were inseparable. I thought there could be none other that would wow me more than Ben. Then came Behr into my life. I have to admit I was a bit skeptical at first. I took that first step and tried Behr out. It was amazing. It was love at first site. Behr and I have a bright future together. You ask where Ben is today? All I know is that I've found my true love in Behr.
Date published: 2017-08-01
Rated 3 out of 5 by from The paint dried incredibly fast, not easy to overlap roller strokes because of it. It did cover ... The paint dried incredibly fast, not easy to overlap roller strokes because of it. It did cover the paint in almost one coat, did require touchups all over the room even though I thought I was being thorough while rolling. I will not use this product again, not worth the extra expense and touchups. I would have rather painted 2 coats of the regular paint for complete coverage.
Date published: 2017-09-22
Rated 1 out of 5 by from First time using Behr Premium Plus Ultra. Very sorry for taking the advice of the employee with ... First time using Behr Premium Plus Ultra. Very sorry for taking the advice of the employee with this paint. Paint was runny and peeled off the walls when rolled over. I would have expected better with the price of this paint.
Date published: 2017-11-24
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