Model # 175001

Internet #203202071

Store SKU #418300

BEHR Premium Plus Ultra 1 gal. Ultra Pure White Matte Interior Paint and Primer in One
0678885069995

BEHR Premium Plus Ultra

1 gal. Ultra Pure White Matte Interior Paint and Primer in One

  • Excellent durability & hide in fewer coats
  • Matte sheen best for living rooms, dining rooms & bedrooms
  • Stain-blocking paint & primer in one
$3098 /each
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Frequently Bought Together

Installation Options

Product Overview

  • Excellent durability & hide in fewer coats
  • Matte sheen best for living rooms, dining rooms & bedrooms
  • Stain-blocking paint & primer in one
BEHR Premium Plus Ultra Interior is a high-performance Paint and Primer in One that will change the way you paint and help you get your project done quicker. It combines the properties of an innovative paint with a multi-purpose primer all in one can. The extra protective shell, featuring NANOGUARD technology, offers a Stays Looking New Longer finish for ultimate durability. Choose from 386 exclusive, designer hues or over 2000 beautiful BEHR colors to find your perfect shade.
  • Paint and primer in one for quicker project completion
  • Advanced stain-blocking formula
  • Delivers excellent hide in fewer coats
  • Stain, scuff and mar resistant
  • Easy to clean and resists staining
  • Simple application with brushes, rollers and sprays
  • Flat enamel sheen offers a low-lustre, matte appearance
  • Actual paint colors may vary from on-screen and printer representations
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg
  • Online Price includes a PaintCare fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI and VT
  • Click here for a project checklist



Product Overview

  • Excellent durability & hide in fewer coats
  • Matte sheen best for living rooms, dining rooms & bedrooms
  • Stain-blocking paint & primer in one
Model #: 175001
Sku #: 418300
Internet #: 203202071

BEHR Premium Plus Ultra Interior is a high-performance Paint and Primer in One that will change the way you paint and help you get your project done quicker. It combines the properties of an innovative paint with a multi-purpose primer all in one can. The extra protective shell, featuring NANOGUARD technology, offers a Stays Looking New Longer finish for ultimate durability. Choose from 386 exclusive, designer hues or over 2000 beautiful BEHR colors to find your perfect shade.

California residents: see   Proposition 65 information

  • Paint and primer in one for quicker project completion
  • Advanced stain-blocking formula
  • Delivers excellent hide in fewer coats
  • Stain, scuff and mar resistant
  • Easy to clean and resists staining
  • Simple application with brushes, rollers and sprays
  • Flat enamel sheen offers a low-lustre, matte appearance
  • Actual paint colors may vary from on-screen and printer representations
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg
  • Online Price includes a PaintCare fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI and VT
  • Click here for a project checklist



Info & Guides

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Specifications

Dimensions

Container Size
1 GA-Gallon
Coverage Area (sq. ft.)
400

Details

Color Family
Whites
Color Number
1750
Color/Finish
Ultra Pure White
Dry to touch (min.)
60
HSL Value
24.0:33.3:97.1
Hexadecimal Value
F8F9F5
Interior/ Exterior Paint
Interior Paint
Minimum Temperature for Use (F)
50
Paint & Primer in One
Yes
Paint/Stain Clean Up
Soap & Water
Paint/Stain Key Features
Mildew Resistant,Tintable
Professional Paint Supplies & Values
Pro Supplies
RGB Value
250:247:245
Returnable
30-Day
Sheen
Flat/Matte
Time before recoating (hours)
2
Tint Base
Base 1
Tint Options
Tint Optional
Transparency
Solid

Warranty / Certifications

Manufacturer Warranty
Limited Lifetime Warranty

Specifications

Dimensions

Container Size
1 GA-Gallon
Coverage Area (sq. ft.)
400

Details

Color Family
Whites
Color Number
1750
Color/Finish
Ultra Pure White
Dry to touch (min.)
60
HSL Value
24.0:33.3:97.1
Hexadecimal Value
F8F9F5
Interior/ Exterior Paint
Interior Paint
Minimum Temperature for Use (F)
50
Paint & Primer in One
Yes
Paint/Stain Clean Up
Soap & Water
Paint/Stain Key Features
Mildew Resistant,Tintable
Professional Paint Supplies & Values
Pro Supplies
RGB Value
250:247:245
Returnable
30-Day
Sheen
Flat/Matte
Time before recoating (hours)
2
Tint Base
Base 1
Tint Options
Tint Optional
Transparency
Solid

Warranty / Certifications

Manufacturer Warranty
Limited Lifetime Warranty

Questions & Answers

Is this a semi-gloss I'm using it on m Base moulding and interior door

Asked by: Ed
In my opinion semi-gloss never looks good on trim, it looks like the paint has faded and needs new paint. Use high gloss.
Answered by: Probuilder
Date published: 2018-03-01

Can this paint be used over an oil base paint?

Can the Behr paint + primer be used over oil based paint without other primer being used or sanding?
Asked by: jbs1950
You can paint water over oil but never the reverse. Oil paint cracks when covering water based paint. That said I wouldn't recommend going over oil paint without a coat of primer for adhesion reasons.
Answered by: JT
Date published: 2018-07-03

cover darker color with white

I have 2 walls that are dark greenish and I would like the walls white will 1 coat paint with primer do the job. I am going to paint the walls myself. Will the paint with primer work.
Asked by: myhouse
I will join Team NO. One coat did not cover a light blue wall and make it white. I would plan on two coats.
Answered by: Sandy
Date published: 2018-02-28

is this paint latex paint

Asked by: buba
I'm not sure if it is a latex or acrylic latex, but it is a water soluable paint.
Answered by: DIYNM
Date published: 2018-04-27
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Customer Reviews

1 gal. Ultra Pure White Matte Interior Paint and Primer in One is rated 4.2 out of 5 by 2904.
Rated 1 out of 5 by from Started with Behr paint 7 years ago and all was good until recently. Reordered semi gloss enamel... Started with Behr paint 7 years ago and all was good until recently. Reordered semi gloss enamel for trim -- exact same SKU as previously. Paint is super runny, drippy, shows every brush stroke and is complete garbage... After 50+ gallons of Behr paint we are now parting ways. I don't have 10-12 hours to dedicate to something that took less than two hours previously... You should be ashamed of yourselves for changing the formulation and not telling your customers that they are going to be shafted... $30+ a can for garbage that I need to throw away. HD --- you have lost a number of paint customers by not holding Behr accountable to produce a good product.
Date published: 2017-12-02
Rated 5 out of 5 by from We were wanting to repaint our bedroom it actually was a dark cranberry color. I must say this pa... We were wanting to repaint our bedroom it actually was a dark cranberry color. I must say this paint works as it's portrayed to be. It really did take just one coat and what a nice finish. Will continue upgrading our home, and will continue to use BEHR Paint and Primer In One!
Date published: 2018-04-25
Rated 1 out of 5 by from I bought a shade of white for trim and closet doors. The closet doors were new and were primed wh... I bought a shade of white for trim and closet doors. The closet doors were new and were primed white and I still needed three coats to cover it. The paint was supposed to be paint and primer in one with a stain blocker. Very disappointed. Would not buy this again.
Date published: 2018-02-06
Rated 1 out of 5 by from Poor coverage I can still see the original light tan through two coats of paint. .I am going to have to cut in for a 3rd time. Thought it would be worth getting the 'premium' paint for the bathroom. Should've stuck with glidden which has worked well in the rest of the house...
Date published: 2018-02-01
Rated 4 out of 5 by from Prefer eggshell finish, however, a lot of imperfections in wall and matte really helped to hide t... Prefer eggshell finish, however, a lot of imperfections in wall and matte really helped to hide them, 1 gal covered whole room, 10 x 12, with 2 doors and 2 windows..
Date published: 2018-02-13
Rated 1 out of 5 by from The paint has to be rolled on with a heavy coat to get coverage, but when I lookd at the section ... The paint has to be rolled on with a heavy coat to get coverage, but when I lookd at the section a few minutes later, the paint would have drips running down he wall. Problem is that when I re-rolled the section to eliminate the drips, enough paint was removed so that there was show-through of the paint being covered. I needed at least three coats to get reasonable coverage. The color change was not extreme - the original paint color was a light grey and the new paint was an off-white (Swiss Coffee). I went back to the store and bought a can of Behr Premium Plus paint and was able to finish the job with one coat. I will never buy the Ultra paints again
Date published: 2018-05-30
Rated 1 out of 5 by from What did Behr do to their paint I've been painting with Beth for over 20 years. I WAS a huge fan - until today. I purchased Behr Premium Ultra primer and paint in one. Three coats later, I can still see the medium blue color that i was trying to cover with a dark burnt orange. I can also still see clear as day the putty I used to patch nail holes. This was the worst paint and painting experience that I've ever had. I'm so disappointed that Behr has joined the ranks of so many other manufacturers who decide to reduce the quality of their product and continue to charge the same or more money...it's all about the profit. Sad to say that I won't be buying Behr again.
Date published: 2018-02-11
Rated 1 out of 5 by from The first gallon of paint I got I had to return. The paint was gummy and literally slide down my ... The first gallon of paint I got I had to return. The paint was gummy and literally slide down my wall. The second gallon I got was a little better, but still the worse paint I've ever used. The only reason I got the paint is because Home Depot is the only home improvement store in town. I always use valspar and I will travel as far as I need to in the future to get valspar. Never will use Behr paint again EVER.
Date published: 2018-06-12
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