Model # 375001

Internet #204907149

BEHR Premium Plus Ultra 1-gal. #W-F-110 Chamois Cloth Semi-Gloss Enamel Interior Paint

BEHR Premium Plus Ultra

1-gal. #W-F-110 Chamois Cloth Semi-Gloss Enamel Interior Paint

  • Stain-blocking paint & primer in one
  • Excellent durability & hide in fewer coats
  • Finish resists stains and scruffs
$3298 /each
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Frequently Bought Together

Product Overview

  • Stain-blocking paint & primer in one
  • Excellent durability & hide in fewer coats
  • Finish resists stains and scruffs
BEHR Premium Plus Ultra Semi-Gloss Enamel Interior Paint and Primer in One will change the way you paint and save you time. This performance-driven paint, featuring NANOGUARD technology, offers superior stain removal and excellent hide in fewer coats. This exciting product delivers the beautiful color you want with the exceptional durability you need.
  • Ideal for kids’ rooms, hallways, kitchens, bathrooms, doors, windows, trim, cabinets, shutters and interior furniture
  • Low VOC, 100% acrylic base provides exceptional adhesion and durability
  • Semi-gloss sheen offers a radiant sleek appearance
  • 1 can covers up to 400 sq. ft. depending on surface porosity
  • Advanced stain-blocking formula
  • Stain and scuff resistant
  • Easy to clean for your convenience
  • Antimicrobial-mildew resistant finish helps maintain a lasting freshly painted appearance in high-moisture areas
  • Actual paint colors may vary from on-screen and printer representations
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg.
  • Online Price includes a Paint Care fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI and VT



Product Overview

  • Stain-blocking paint & primer in one
  • Excellent durability & hide in fewer coats
  • Finish resists stains and scruffs
Model #: 375001
Internet #: 204907149

BEHR Premium Plus Ultra Semi-Gloss Enamel Interior Paint and Primer in One will change the way you paint and save you time. This performance-driven paint, featuring NANOGUARD technology, offers superior stain removal and excellent hide in fewer coats. This exciting product delivers the beautiful color you want with the exceptional durability you need.

California residents: see   Proposition 65 information

  • Ideal for kids’ rooms, hallways, kitchens, bathrooms, doors, windows, trim, cabinets, shutters and interior furniture
  • Low VOC, 100% acrylic base provides exceptional adhesion and durability
  • Semi-gloss sheen offers a radiant sleek appearance
  • 1 can covers up to 400 sq. ft. depending on surface porosity
  • Advanced stain-blocking formula
  • Stain and scuff resistant
  • Easy to clean for your convenience
  • Antimicrobial-mildew resistant finish helps maintain a lasting freshly painted appearance in high-moisture areas
  • Actual paint colors may vary from on-screen and printer representations
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg.
  • Online Price includes a Paint Care fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI and VT



Info & Guides

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Specifications

Dimensions

Container Size
1 GA-Gallon
Coverage Area (sq. ft.)
400

Details

Color Family
Beige / Cream
Color Number
W-F-110
Color/Finish
Chamois Cloth
Dry to touch (min.)
60
HSL Value
29.0:50.8:88.0
Hexadecimal Value
F0E0D1
Interior/ Exterior Paint
Interior Paint
Paint & Primer in One
Yes
Paint/Stain Clean Up
Soap & Water
Paint/Stain Key Features
Mildew Resistant
RGB Value
240:224:209
Returnable
Non-Returnable
Sheen
Semi-Gloss
Time before recoating (hours)
2
Tint Base
Base 1
Transparency
Solid

Warranty / Certifications

Manufacturer Warranty
Limited Lifetime Guarantee

Specifications

Dimensions

Container Size
1 GA-Gallon
Coverage Area (sq. ft.)
400

Details

Color Family
Beige / Cream
Color Number
W-F-110
Color/Finish
Chamois Cloth
Dry to touch (min.)
60
HSL Value
29.0:50.8:88.0
Hexadecimal Value
F0E0D1
Interior/ Exterior Paint
Interior Paint
Paint & Primer in One
Yes
Paint/Stain Clean Up
Soap & Water
Paint/Stain Key Features
Mildew Resistant
RGB Value
240:224:209
Returnable
Non-Returnable
Sheen
Semi-Gloss
Time before recoating (hours)
2
Tint Base
Base 1
Transparency
Solid

Warranty / Certifications

Manufacturer Warranty
Limited Lifetime Guarantee

Questions & Answers

is this a good paint to use on cabints

one local store said this is all they have but when i was in a different store they had cabinet paint that is suppose to be better.
Asked by: francis
Yes. I remodeled my entire kitchen myself, and this is the paint I used on my cabinets. I preferred the look of eggshell or a matte finish, but for a kitchen with high traffic, grease, water and other damage the Semi-Gloss is your best bet. It's not the ultra-high shine of a full Gloss, but cleans up on a day to day basis better than Satin, while still a bit more muted look. I suggest watching some Pinterest/YouTube videos and reading blogs before tackling painting kitchen cabinets. What I learned, and then did on my project, was 1). Scrub everything from ceiling to floor with a mixture of Dawn, vinegar, and hot water. 2) Rinse with damp microfiber towels. 3). Scrub again with degreaser spray/cleaner and microfiber cloths. 4). Rinse again with hot damp microfiber cloths. 5). Once dry, sand all cabinets, doors, and drawer fronts with 120 paper to remove the shine and provide a rough surface for the primer to cling to. 6). Wipe down with microfiber or a tack cloth to get all sawdust off. 7). Prime with Zinsser Bullseye 123+ Primer and a semi-smooth to smooth roller brush. 8). Use 2 coats of this paint (door backs and sides/dry for 3-5 hours. Flip. Door sides and fronts. Allow to dry for 3-5 hours. Flip and repeat.) This works on wood and also on laminate cabinets. This is not an easy project. I completely gutted and emptied my kitchen and it took 6 days from start to finish just to get the paint finally finished, not including all the other projects I did. So be prepared for a lot of work and an unlivable kitchen for a week. The people who say you can leave all your dishes in your cabinets and just work around them are out of their minds. ;)
Answered by: AlwaysPaintingSomething
Date published: 2017-11-11

Can I paint over old oil based paint with this paint?

Can I paint over old oil based paint with this paint?
Asked by: Jrose
I painted over water base paint so don't know about oil base paint.
Answered by: roadstar
Date published: 2017-09-20

CAN THIS BE USED IN THE KITCHEN

Asked by: CHUCK
Yes, this holds up to regular washing in high traffic areas.
Answered by: adele0283
Date published: 2015-11-10

do you have to use drywall primer to treat new drywall before using this product?

Asked by: jason
I would not use on new construction. You can read thru my opinion of product on main page.
Answered by: Shopper
Date published: 2015-11-06
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Customer Reviews

1-gal. #W-F-110 Chamois Cloth Semi-Gloss Enamel Interior Paint is rated 4.1 out of 5 by 855.
Rated 1 out of 5 by from Complete Disappointment. I have painted 20+ rooms over the years, but this was my first (and las... Complete Disappointment. I have painted 20+ rooms over the years, but this was my first (and last) Behr experience. I am currently 4 coats into this room and the coverage is so minimal and streaky that I can still see the previous color (a pale hue). Here comes the 5th wall coat! It is a very thin and runny paint (a plus for cleaning brushes or drips). I gave up on the woodwork and switched back to my "old faithful" brand, which magically glides and hugs the trim at the same time. (Behr Premium Plus Ultra in Semi-Gloss)
Date published: 2017-05-23
Rated 1 out of 5 by from I've used a few gallons of this stuff and would recommend just about any other non-Behr paint. As... I've used a few gallons of this stuff and would recommend just about any other non-Behr paint. As a "paint & primer in one," it doesn't do a very good job of concealing even fairly neutral/similar colors in less than three or four coats unless you're really slopping it on. But the biggest problem is that it doesn't adhere very well and it has a slightly gummy/soft feel, even after 18+ months in an arid environment. It just doesn't seem to "set" to the extent that other paints do. I've had this stuff peel right off of corner trim pieces when someone brushed it walking by. And just the other day, gently removing a piece of tape took the paint right off of a flat surface that was painted over six months ago. This just isn't quality stuff.
Date published: 2017-06-08
Rated 1 out of 5 by from Does not do it in 2 coats This paint and primer does not cover in two coats. I will be doing three coats at least which defeats the purpose of paying the higher price for a product that says it will cover in two coats.
Date published: 2017-06-27
Rated 5 out of 5 by from Perfect for bathroom I hate painting and always expect it to look awful but this paint was easy to apply and looks perfect. [This review was collected as part of a promotion.]
Date published: 2017-06-28
Rated 4 out of 5 by from Great coverage Color was great and covered well. Overall paint was very good. [This review was collected as part of a promotion.]
Date published: 2017-06-28
Rated 5 out of 5 by from Im a loyal Behr fan. I am also a total freak about color and this is not only a great creamy whit... Im a loyal Behr fan. I am also a total freak about color and this is not only a great creamy white that still looks modern- the finish is sooooo smooth , not streaky and my new fave. I started with a touch up of my kitchen cabinets- and well, let just say , the whole kitchen is going to get this color happening on it . LOVE. It dries a little lighter that what it looks like online - but that is the case with all these colors. Miami Weiss looks like the color of old school Coffeemate with all the trans fats of the 80s - just to give you another visual. :)
Date published: 2017-08-14
Rated 1 out of 5 by from Very Disappointed to say the least. After three coats on baseboards, doors and door casings I am... Very Disappointed to say the least. After three coats on baseboards, doors and door casings I am giving up and starting over with another brand. Behr claims that the first coat is to be a primer. Poor coverage is what I say. Streaky and transparent, the first , second and third coat did not do the job. I wish I could send Behr a bill for my time. I tried brushing and rolling and got bit better results with roller. Brush strokes show through. This is my first paint job in five years but I know how paint is supposed to work and this stuff does not work!
Date published: 2017-08-19
Rated 1 out of 5 by from Too thick, goes on uneven In spite of the paint + primer product being thicker than regular semi-gloss, it still requires at least two coats to fully cover. I found this to be the case with bare drywall and primed drywall. Because the paint is thicker, it does not spread evenly. So this is supposed to be a premium product? Glidden interior semi gloss is a little better because its thickness is closer to normal but is still too thick. Hint: buy exterior paint since it is available without primer.
Date published: 2017-07-21
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