Model # 375401

Internet #203558254

BEHR Premium Plus Ultra Home Decorators Collection 1-gal. #HDC-MD-10 Blooming Lilac Semi-Gloss Enamel Interior Paint
0678885090463

BEHR Premium Plus Ultra

Home Decorators Collection 1-gal. #HDC-MD-10 Blooming Lilac Semi-Gloss Enamel Interior Paint

  • Stain-blocking paint & primer in one
  • Excellent durability & hide in fewer coats
  • Finish resists stains and scruffs
$3298 /each
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Frequently Bought Together

Product Overview

  • Stain-blocking paint & primer in one
  • Excellent durability & hide in fewer coats
  • Finish resists stains and scruffs
BEHR PREMIUM PLUS ULTRA Semi-Gloss Enamel Interior Paint and Primer in One will change the way you paint and save you time. This performance-driven paint, featuring NANOGUARD technology, offers superior stain removal and excellent hide in fewer coats. This exciting product delivers the beautiful color you want with the exceptional durability you need.
  • Ideal for kid’s rooms, hallways, kitchens, bathrooms, doors, windows, trim, cabinets, shutters and interior furniture
  • Low VOC, 100% acrylic base provides exceptional adhesion and durability
  • Semi-gloss sheen offers a radiant sleek appearance
  • 1 can covers up to 400 sq. ft. depending on surface porosity
  • Advanced stain-blocking formula
  • Stain and scuff resistant
  • Easy to clean for your convenience
  • Antimicrobial-mildew resistant finish helps maintain a lasting freshly painted appearance in high-moisture areas
  • Part of the BEHR HDC Modern palette
  • Actual paint colors may vary from on-screen and printer representations
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg.
  • Online Price includes a Paint Care fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI and VT



Product Overview

  • Stain-blocking paint & primer in one
  • Excellent durability & hide in fewer coats
  • Finish resists stains and scruffs
Model #: 375401
Internet #: 203558254

BEHR PREMIUM PLUS ULTRA Semi-Gloss Enamel Interior Paint and Primer in One will change the way you paint and save you time. This performance-driven paint, featuring NANOGUARD technology, offers superior stain removal and excellent hide in fewer coats. This exciting product delivers the beautiful color you want with the exceptional durability you need.

California residents: see   Proposition 65 information

  • Ideal for kid’s rooms, hallways, kitchens, bathrooms, doors, windows, trim, cabinets, shutters and interior furniture
  • Low VOC, 100% acrylic base provides exceptional adhesion and durability
  • Semi-gloss sheen offers a radiant sleek appearance
  • 1 can covers up to 400 sq. ft. depending on surface porosity
  • Advanced stain-blocking formula
  • Stain and scuff resistant
  • Easy to clean for your convenience
  • Antimicrobial-mildew resistant finish helps maintain a lasting freshly painted appearance in high-moisture areas
  • Part of the BEHR HDC Modern palette
  • Actual paint colors may vary from on-screen and printer representations
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg.
  • Online Price includes a Paint Care fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI and VT



Info & Guides

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Specifications

Dimensions

Container Size
1 GA-Gallon
Coverage Area (sq. ft.)
400

Details

Color Family
Purples / Lavenders
Color Number
HDC-MD-10
Color/Finish
Blooming Lilac
Dry to touch (min.)
60
HSL Value
312.3:22.0:65.3
Hexadecimal Value
BA93B2
Interior/ Exterior Paint
Interior Paint
Paint & Primer in One
Yes
Paint/Stain Clean Up
Soap & Water
Paint/Stain Key Features
Mildew Resistant
Product Style
Modern
RGB Value
186:147:178
Returnable
Non-Returnable
Sheen
Semi-Gloss
Time before recoating (hours)
2
Tint Base
Base 3
Transparency
Solid

Warranty / Certifications

Manufacturer Warranty
Limited Lifetime Guarantee

Specifications

Dimensions

Container Size
1 GA-Gallon
Coverage Area (sq. ft.)
400

Details

Color Family
Purples / Lavenders
Color Number
HDC-MD-10
Color/Finish
Blooming Lilac
Dry to touch (min.)
60
HSL Value
312.3:22.0:65.3
Hexadecimal Value
BA93B2
Interior/ Exterior Paint
Interior Paint
Paint & Primer in One
Yes
Paint/Stain Clean Up
Soap & Water
Paint/Stain Key Features
Mildew Resistant
Product Style
Modern
RGB Value
186:147:178
Returnable
Non-Returnable
Sheen
Semi-Gloss
Time before recoating (hours)
2
Tint Base
Base 3
Transparency
Solid

Warranty / Certifications

Manufacturer Warranty
Limited Lifetime Guarantee

Questions & Answers

I am going to repaint an old house. Do I need to re prime the walls, or can I paint right over the old paint with this paint

Asked by: Erv
Hi Erv, Thanks for writing in with your question! There is no need to use a separate primer, since the first coat of the Premium Plus Ultra acts as a stain blocking primer. Additional coats will build color evenness. Hope this helps, and good luck on your project! Best, Jeanette P.
Answered by: Behr
Date published: 2016-09-15

I'm going to repaint an old house. Do I need to re prime the walls, or will this paint go right over the old paint?

Asked by: Erv
Thank you for your recent inquiry with The Home Depot. We see the paint you have selected would have the primer and paint all in one. So you would be fine to use that paint only to paint the walls. We hope this helps in your purchase. We appreciate your business and look forward to serving you in the future. Thank you for shopping Home Depot.
Answered by: HomeDepot
Date published: 2016-08-26

How do you request custom color mixing for Behr paints that are ordered online?

The instructions for the $5 Memorial Day rebate indicate that the items must be ordered on-line --- but I do not see how you can order anything but plain white pain online.
Asked by: Daniel
I would call customer service, most likely they can walk you through custom requests or tell you if it's possible to order custom colors online. Good luck with your project!
Answered by: RemodelPro
Date published: 2016-07-21

I am looking for the LRVs of several Behr colors (as LRV is critical to choosing a color for our ...

I am looking for the LRVs of several Behr colors (as LRV is critical to choosing a color for our dimly-lit living room): Mirror Ball Centre Stage Best in Show Opera Keystone Gray Distant Star Alice White Satire Celestial Light Moxie Soft Shoe Billowing Clouds Era Skylight View Siberian Ice Thank you so much!
Asked by: AA33
Hi AA33, The LRV's for the colors you listed are as follows: Mirror Ball - 66.38, Centre Stage - 57.34, Best in Show - 47.67, Opera - 62.91, Keystone Gray - 48.58, Distant Star - 52.57, Alice White - 60.40, Satire - 54.95, Celestial Light - 67.89, Moxie - 71.72, Soft Shoe - 68.68, Billowing Clouds - 70.30, Era - 75.10, Sky Light View - 67.80, Siberian Ice - 68.14. Best of luck with your living room project! - Sara
Answered by: Behr
Date published: 2017-08-01
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Customer Reviews

Home Decorators Collection 1-gal. #HDC-MD-10 Blooming Lilac Semi-Gloss Enamel Interior Paint is rated 4.1 out of 5 by 868.
Rated 1 out of 5 by from Started with Behr paint 7 years ago and all was good until recently. Reordered semi gloss enamel... Started with Behr paint 7 years ago and all was good until recently. Reordered semi gloss enamel for trim -- exact same SKU as previously. Paint is super runny, drippy, shows every brush stroke and is complete garbage... After 50+ gallons of Behr paint we are now parting ways. I don't have 10-12 hours to dedicate to something that took less than two hours previously... You should be ashamed of yourselves for changing the formulation and not telling your customers that they are going to be shafted... $30+ a can for garbage that I need to throw away. HD --- you have lost a number of paint customers by not holding Behr accountable to produce a good product.
Date published: 2017-12-02
Rated 5 out of 5 by from I love the fact that the paint covers good dont need primer , one coat and is prfect!! Love it!! ... I love the fact that the paint covers good dont need primer , one coat and is prfect!! Love it!! Is the only brand i buy!! Behr!!
Date published: 2017-11-21
Rated 5 out of 5 by from Excellent stainblocking ability. I painted over chalkboard paint with it and it worked great. Excellent stainblocking ability. I painted over chalkboard paint with it and it worked great.
Date published: 2017-10-17
Rated 5 out of 5 by from Great paint. Two coats to cover dark red walls... Great paint. Two coats to cover dark red walls completely.
Date published: 2017-11-21
Rated 3 out of 5 by from I bought this expecting to paint fewer coats, unfortunately that... I bought this expecting to paint fewer coats, unfortunately that was. It the case. Overall looks great but takes the same amount at average paint.
Date published: 2017-09-12
Rated 1 out of 5 by from Having painted every room in our house over the last 8 years using Behr paint I am now starting o... Having painted every room in our house over the last 8 years using Behr paint I am now starting over in our half bath. I bought this paint a week ago and started painting this past weekend. I am very disappointed. The paint smells!!! The paint is runny!!! I am not happy. I believe that the Sears paint I used a decade ago was better, and I didn't like it. Did Behr change their formula?
Date published: 2017-08-07
Rated 1 out of 5 by from Does not do it in 2 coats This paint and primer does not cover in two coats. I will be doing three coats at least which defeats the purpose of paying the higher price for a product that says it will cover in two coats.
Date published: 2017-06-27
Rated 5 out of 5 by from Perfect for bathroom I hate painting and always expect it to look awful but this paint was easy to apply and looks perfect. [This review was collected as part of a promotion.]
Date published: 2017-06-28
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