Model # 003700010631

Internet #202251242

Store SKU #727798

Downy Ultra 77 oz. April Fresh Liquid Fabric Softener (90 Loads)
0037000106319

Downy

Ultra 77 oz. April Fresh Liquid Fabric Softener (90 Loads)

Overview

Feel more connected with Ultra Downy April Fresh, the sun-kissed, floral scent that’s been in homes for generations. Ultra Downy is our leading fabric softener, formulated to keep clothes exceptionally soft, fresh, and static-free. Contains renewing scent pearls for fresh bursts of fragrance.
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Frequently Bought Together

Frequently Bought Together

Product Overview

Feel more connected with Ultra Downy April Fresh, the sun-kissed, floral scent that’s been in homes for generations. Ultra Downy is our leading fabric softener, formulated to keep clothes exceptionally soft, fresh, and static-free. Contains renewing scent pearls for fresh bursts of fragrance.
  • Infuses fabrics with softness so they feel as good as they look
  • Fights against pesky static cling
  • Helps reduce wrinkles Vs. leading regular detergent alone
  • 3X longer-lasting freshness and up to 33% more loads Vs. non-concentrated Downy april fresh
  • Provides you with up to 60 loads of laundry

Product Overview

Model #: 003700010631
Sku #: 727798
Internet #: 202251242

Feel more connected with Ultra Downy April Fresh, the sun-kissed, floral scent that’s been in homes for generations. Ultra Downy is our leading fabric softener, formulated to keep clothes exceptionally soft, fresh, and static-free. Contains renewing scent pearls for fresh bursts of fragrance.

  • Infuses fabrics with softness so they feel as good as they look
  • Fights against pesky static cling
  • Helps reduce wrinkles Vs. leading regular detergent alone
  • 3X longer-lasting freshness and up to 33% more loads Vs. non-concentrated Downy april fresh
  • Provides you with up to 60 loads of laundry

Info & Guides

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Specifications

Dimensions

Product Size
77 OZ-Ounce
Product Size (oz.)
77.0

Details

Features
Biodegradable,Chlorine Free,Concentrated,HE Compatible,Non-Toxic
HE Formulated
Yes
Product Form
Liquid
Professional/ Residential
Professional,Residential
Scent
April Fresh

Warranty / Certifications

Manufacturer Warranty
N/A

Specifications

Dimensions

Product Size
77 OZ-Ounce
Product Size (oz.)
77.0

Details

Features
Biodegradable,Chlorine Free,Concentrated,HE Compatible,Non-Toxic
HE Formulated
Yes
Product Form
Liquid
Professional/ Residential
Professional,Residential
Scent
April Fresh

Warranty / Certifications

Manufacturer Warranty
N/A

Questions & Answers

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Customer Reviews

Ultra 77 oz. April Fresh Liquid Fabric Softener (90 Loads) is rated 4.5 out of 5 by 1020.
Rated 2 out of 5 by from What Happened To My April Fresh Scent?!?!?! I've been a faithful Downy user for more then 35 years and have always loved this product. Yesterday I opened a new bottle and was overwhelmed with the floral scent. I thought I had incorrectly purchased a scent other then original April Fresh Downy, but no I hadn't. Why has the scent changed? It still performs great on static, softness, and wrinkles, but the scent is so overbearing I'm unable to wear clothes that have been rinsed in it. Please bring back the tried and true original April Fresh scent we all have loved for years... From the reviews its very apparent I'm not the only one that feels this way. Let's hope P & G hears our pleas and brings back the scent we've all known and loved for decades. I'll keep checking reviews in the hope that the original scent returns, but until it does I won't be purchasing Downy again. So disappointed to say goodbye to a favorite product I've loved for years.
Date published: 2016-01-26
Rated 5 out of 5 by from Great product but easily overlooked I think that Downy's April Fresh Liquid Fabric Enhancer is easy to overlook. There's a very large assortment of fabric softeners available where I shop and I often steer right on by the pastel blue bottle with the picture of the little girl holding a blue blanket. Why? Simply because the other fabric softeners have sleek designs, attractive artwork and most importantly, exotic scents. Citrus spice? Amber Blossoms? Moonlight breeze? Sign me up! Perhaps this is why I was SO surprised that I liked April Fresh better than any of the other fabric softeners I have tried. The aroma is nice and it lasts for a while on my clothes and bed sheets. My guests always compliment the smell of my bed sheets when they visit me. I also noticed that it makes fabrics soft to the touch. You don't need to use very much either. Since this is concentrated you will only need to fill your Downy Ball about halfway for a regular size load of laundry. [This review was collected as part of a promotion.]
Date published: 2018-05-31
Rated 2 out of 5 by from The new smell is beyond offensive! Even though Downy still delivers as far as softness, etc., the new smell is horrible! I started to notice it late last year and thought it was my color safe bleach. My husband developed an allergy to whatever it is they've added. The smell is overpowering and I still find clothes and sheets that have that nasty smell. I'm seeing newer reviews about how wonderful the new scent is, and quite honestly, I don't believe them. It smells like a toilet mint. Seriously. A toilet mint - and it never, ever fades away until you rewash it. It also leaves kind of a lanolin type feeling on your skin and hands - and not in a pleasant way. Bottom line - excellent product before they "improved" it. Please - go back to the old way. Who decided this was a good idea - lol? Sheesh!
Date published: 2016-01-10
Rated 3 out of 5 by from bottle too tall and scent is mediocre Just purchased the liquid for the first time for my new front load washer. Wouldn't you know that the 77 oz bottle is 3/4" too tall for the drawer under the washer? Why couldn't the bottle be the same size as detergent bottles? Also I was not impressed with the Mountain Spring Scent. I will probably not purchase again.
Date published: 2019-01-09
Rated 1 out of 5 by from Don't fix things that are not broken! My family has used April Fresh Ultra Downy for as long as we can remember. The recent changes have me and my family more than disappointed. Our trust in this company and product has been broken. We have horrid smelling clothing and linens and a pile of medical bills after we all had reactions to whatever this new junk product is that they are peddling as our beloved Downy. I came online to find out if the old formula was still being offered and if my store just wasn't carrying it but now I see we are not the only ones less than thrilled with these unnecessary changes. I am terrified to buy another bottle of Downy in a different fragrance as I am not sure I can trust what is inside. We have never used another fragrance other than April Fresh.
Date published: 2016-03-04
Rated 1 out of 5 by from Thinned Product Downy has been my go to product. The smell, softness and control of static cling had been dependable. I recently been noticing static cling on my clothes that caused me to notice the fresh smell was not as pronounced (I could almost live with this). But having my clothes cling to me, no way. You Downy have thinned. Downy has tried to pull the rug over our eyes. I AM BUYING WATER? and in turn am flushing my $$ down the drain, because this product no longer works. Be the product we have trusted for decades. Your customers are smart and we have chosen to buy a quality product because we knew it worked, at times spending a little more then on a product that did not work as well. Now it doesn't, and you have tried to fool us the consumer. Shame on you! If you had improved your product you would have announced it in Bold letter on your packaging. When you thin your product do you announce NOT SO IMPROVED, WATER ADDED! NO. Bring the old Downy back. Keep your life long Downy user.
Date published: 2015-03-23
Rated 5 out of 5 by from Downey Fabric Softener I love Downey! Have I mentioned that lately? Not only does Downey hold a humorous place in our family’s hearts but it also holds our clothes together. Healthier clothes, healthier family right? When my youngest was a bit younger we were all sitting in the living room watching television together. As we were nearing a birthday every commercial for some great new toy that came on the air also brought an excited “I want THAT for my birthday” even if there was little understanding of what the item was, after weeks of lead up to the birthday a commercial for Downey Fabric Softener came on the air and I ‘might’ have encouraged the excited child to request Downey Fabric Softener for their birthday. For weeks it became included in each rehearsed list of wishes for gifts! I love the way April Fresh smells! It makes our clothes soft and the smell lasts for a long time! I use it on my sheets so that I have a fresh smelling every night! [This review was collected as part of a promotion.]
Date published: 2018-05-14
Rated 1 out of 5 by from New April Fresh scent is unbearable! I've used April Fresh Downy since a small child so at 40 years and I had to return the newest bottle I purchased because the scent is so unbearable. It's way to strong, smells nothing like the previous scent and causes my laundry to smell awful! The previous scent had a nice, soft scent and this is very offensive and offputting. I am hopeful, with enough complaints, you will change back to the previous scent. I'm trying a different scent, but I will switch brands if necessary because the new scent makes my home smell terrible and I can't stand to be in it after washing clothes. Why such a strong scent???? Please change back!
Date published: 2016-08-25
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