This review is for the Empire 30’ chrome tape measure, model 300-30, which I was given a chance to check out.
Empire is part of Milwaukee Tools, and the 300-30 model comes with a limited lifetime warranty.
Fit and finish are excellent, the belt hook has no sharp edges and holds the measure securely on my belt but isn’t bothersome to take off. (I’ve had a couple of tape measures that had so much tension built into the belt hook that the things weren’t all that easy to remove for use; the Empire doesn’t fall into that trap).
The 300-30 does not offer “autolock” on the blade; it’s a traditional slide lock. The slide lock has a position to temporarily lock the blade, and another to firmly lock the blade in position. (Of course, there’s also a “completely unlocked” position for retracting the blade into the housing). The “firmly lock” position is quite hard to engage, requiring more effort to engage than other tape measures I have. I was surprised when I first engaged the “firmly lock”; it took more force that I had expected.
Retraction is nice and even – the blade doesn’t come whipping back at me. It isn’t slow, it just doesn’t whip around. Nice.
Empire claims an 8 foot stand out (that is, the blade can be extended straight out to 8 feet without bending or falling); my example doesn’t quite make the 8 foot range before it bends. However, if I use one hand to help support the blade about a foot away from the housing, it can hold 8 feet. Unassisted I can extend the blade about 6 and ½ feet. The blade itself is nylon coated and feels substantial, so possibly the unit I received isn’t quite up to what Empire intended. For my usage I wouldn’t return the tape measure for the failure to hold 8’ stand out but YMMV. If it’s an important feature for you, I’d advise trying one in the store before purchasing.
The blade markings are easy to read (see photo); not only are feet marked, but 16 inch distances are marked as well. I like the layout of the blade very much.
On the back of the tape measure housing is a small area (1 inch x 1 ¼ inches) for penciling in measurements. This is a nifty feature, one that isn’t on any of my other tape measures. I made some notations in pencil and they were easily read and easily removed with an erasure. Nice to have if all you need to remember is a couple of numbers.
Not being a professional tradesman, just a home DIY’er, I’m not into spending large amounts of money on tape measures – I don't abuse them, but I do misplace them or loan them out and generally don’t require best-of-breed performance. The Empire 300-30 market price suits me well and the tape measure itself seems solid. It would rate a five star review except for the harder-than-necessary blade lock and the fact that I just can’t get the claimed 8 foot stand out to work without using a second hand.
With the competitive market price, the Home Depot 90 day return policy, and a limited lifetime warranty, it’s a solid competitor in the tape measure world.
HTH
Regards,
Jim
Pros: Accurate, Durable, Easy to Use, Good Size & Weight, Strong, Sturdy, 30' longer than standard, easy to read
Cons: hard lock mechanism, cannot get 8 foot standout to work