Create the perfect connected lighting atmosphere in your home with the LIFX Multi-Color BR30 Dimmable Wi-Fi Enabled Smart LED Light Bulb. Featuring easy set up with no additional equipment required, the bulb is controlled via smartphone over Wi-Fi. Simply screw in the bulb, download the LIFX app, and connect the bulb to select one of the dimmable 16 million color or white options. The bulb can still be turned on and off at the switch and functions like a standard LED bulb, but with app control you’re able to create schedules, themes, scenes, pair with music, and group with other LIFX bulbs to create a customized light environment anytime, anywhere. LIFX bulbs can also be controlled by voice control platforms including Amazon Alexa, Google Assistant powering Google Home, and Apple HomeKit, and integrate with Google Nest cameras and thermostats, IFTTT, Samsung SmartThings, Flic, and more to make your smart home even smarter.