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Model #1400-0100-01

Store SKU #1002935771

Ultra-Hide Zero 1 gal. Pure White/Base 1 Eggshell Paint

  • Durable, professional quality
  • Provides an excellent finished appearance
  • Designed for jobs where speed of application is most important
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Product Overview

Ultra-Hide Zero Interior Latex Paint is a durable, professional quality interior vinyl acrylic paint designed for new and repaint applications where speed of application is most important. Ideal for maintenance and facility management, this zero VOC, low odor paint enables a space to be painted while occupied while delivering the durability that is required. Ultra-Hide Zero Interior Latex Paint has good hide, touchup and application properties on walls, ceilings and trim surfaces. Ultra-Hide Zero Interior Latex Paint is recommended for previously painted or primed interior wallboard, masonry, plaster, wood or metal.
  • Designed for spray, roll and brush application
  • Suitable for application on interior projects
  • Water-base formula allows for easy soap and water clean up
  • Good hide and coverage provides uniform finish
  • Ideal for interior walls and trim
  • 0 VOC, colorants added to this base paint may increase VOC level significantly depending on color choices
  • 1 gal. covers up to 400 sq. ft.
  • GREENGUARD GOLD products are certified for low chemical emissions for use indoors
  • Online price includes PaintCare fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI, VT, WA

Info & Guides

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Container Size
1 Gallon


Approximate Coverage (sq. ft.)
Color Family
Dry to touch (min.)
60 min
Hexadecimal Value
HSL Value
Minimum Temperature for Use (F)
Paint & Primer in One
Paint Key Features
Low Odor,Tintable
Paint Type
Interior Paint
Paint/Stain Clean Up
Soap & Water
Protection Type
UV/Fade Resistant
RGB Value
Substrate/Surface Use Type
Time before recoating (hours)
Tint Base
Base 1

Warranty / Certifications

Manufacturer Warranty
Limited Warranty

Questions & Answers

Typical questions asked about products:

  • Is the product durable?
  • Is the product easy to use?
  • What are the dimensions of the product?

Customer Reviews

  • 3.8
    out of 645 reviews
  • 63% recommend this product
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Showing 1-10 of 645 reviews
Does not hide anything!
Bought this to cover dark pink walls and it did absolutely nothing. It seems as if there is hardly any pigment in it at all. This photo is after 2 coats. Waste of $20 and my time!
Response from PPG PaintsSep 3, 2021
Hi there, we're really sorry to hear our product failed to deliver for you. We value you as a customer, and thank you for being honest with us. We'd love to hear from you and get another opportunity to earn your confidence and trust. Please give us a call at 1-800-441-9695 between 8am-5pm EST. ppgtimeless
    • Recommended
    Death By 1,000 Coats
    Absolutely miserable. I laughed in painful understanding for the review that said you might as well apply milk to your walls. This stuff is unbelievably thin. And to be called “ultra- HIDE” is just a cruel joke. They must use this somewhere as prison torture because I for one was losing my mind. It took me SIX full days to complete a single room because it required FIVE COATS to get the previous blue to stop showing through. It even took four coats to paint wood doors to pure white. Forget about trying to cover so much as a faint skid mark on an already white wall. That’ll also cost you 3-4 coats. Save yourself not only your time, but your sanity by buying a more expensive brand that will only take a single coat (in turn costing you much less in the end). And yes, I mixed this very thoroughly - with paint stick for a ridiculous 20 minutes straight because I thought it must just be me. No change. It’s truly that bad. Attached photo is of one full coat on a pale wood surface and drywall patch.
    Response from PPG PaintsAug 2, 2021
    Hi there, we’re sorry to hear that you’ve had a negative experience. We would very much like to speak with you about your project so that we can understand more about the problem you're experiencing. Please contact one of our technical specialists at 1-800-GLIDDEN between 9am-5pm EST. ppgtimeless
      Absolutely trash.
      I bought this paint to cover and renew the paint on my trim. The trim was already white so I didnt think it would matter what brand but decided to go with PPG. Boy was that a mistake. I thought I was applying watered down milk to my trim. I figured I'd mix it again and shake it up. Same results. It doesnt cover even the slightest color difference. Pretty sure Id be better off brushing milk on my walls. Even when it dries it looks like flat.
      Response from PPG PaintsJan 27, 2021
      Hi there, to assist you further and to win your trust back, feel free to call us at 1-800-441-9695 between 8 am - 5 pm ET. ppgtimeless
        Worked great for us.
        Reading these reviews scared me after we bought it. I used it to cover over sanded down black mirror mastiff from a large mirror we removed. 2 coats of dead flat white and we’re good. Don’t know what these other people are doing but worked great for our entire house ceilings and walls.
          • Recommended
          As a dyi I love this paint it goes on easy and smooth, the bathroom look so fresh and bright.
          As a dyi I love this paint it goes on easy and smooth, the bathroom look so fresh and bright.
          • Verified Purchase
          • Recommended
          Covers like skim milk
          Dont waste your time/dime on this garbage. I replaced 14 6-panel doors in my house with the home depot primed special that is slightly off white. This paint didnt even cover the off white color with the first coat! It is runny like melted butter, it drips terribly, and covers nothing. Im going to try to get a refund tomorrow. I used glidden in the past, with 2 coat complete coverage (could almost get away with just one). I think this PPG paint will take an entire gallon just to cover one door. It sucks.
          Response from PPG PaintsDec 21, 2020
          Hi there, we recommend stirring the paint thoroughly before application. Often the product will settle in the can and it will need stirred before application. Please give us a call at 1-800-441-9695 if you have any further questions. ppgtimeless
            Really good paint, is the first time I use this...
            Really good paint, is the first time I use this brand, with one bucket I covered 3 bedrooms apartment.
            • Verified Purchase
            Incredible, but use correctlt
            I have been a lifelomg SW customer and have painted countless rooms. I just redid a ceiling (new recessed lights/renovation) and I used SW Eminence. It was bad. More expensive, streaky, not great coverage. I saw on youtube a recommendation for Glidden Ultra Hide, but it no longer exists because they were bought by PPG. This paint is the variation of that. It is AMAZING FOR CEILINGS!! It truly is dead flat. I primed the ceiling with Zinsser 123, did touch ups and a fine sanding in between each coat, then 2 coats of this on top of the primer rolled in different directions (i.e. roll primer and first coat East to West, 2nd coat North to South...fine sand between each coat). You will have a perfect, professional ceiling and the gallon is only 16 bucks. Buy a gallon per room and have them shake it up at HD right before you paint. Its the little tricks. I would never attempt to use this on doors, trim, or even walls. This is dead flat paint, it has no sheen. You want at least a semi gloss on doors/trim, and depending on traffic areas, at least a matte or eggshell in rooms. This is 100% perfect for ceilings, though I would be cardful for bathrooms and maybe kitchens due to moisture (not great for dead flat paint). Dead flat paint basically cant be cleaned! So think of that before you use it in a room.
              • Recommended
              2 people found this helpful
              Great Paint. Make sure it’s enough...
              Everything about my experience with my PPG Satin Ultra-Hide Zero paint was great. My only complaint is that it’s advertised as 5gal when it’s actually 4.84gal. You can see why in the attached picture. Had I actually gotten 5gallons I’d have been able to finish painting my garage. However, in the same photo you’ll get a great before and after look. I don’t know when it was last painted but I’m happy to say it looks new again.
                • Recommended
                1 person found this helpful
                Coverage was good, color was good, and it hid stains...
                Coverage was good, color was good, and it hid stains and discoloration as best as I could ha E asked for with no priming and one coat only. I sprayed it with a Graco Magnum Project Painter Plus, 514 FFLP tip, and results were great. Definitely would use this product again. And will when I paint the rest of my house ceiling.
                • Verified Purchase
                Showing 1-10 of 645 reviews