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Internet # 307244943

Model # 301497

Store SKU # 1001360924

30 Ounce Linen White Ultra Matte Interior Chalk Paint

  • Decorative, vintage chalked paint with easy one coat coverage
  • Smooth, ultra matte finish can be distressed for a custom look
  • Super adhesion, no prep or priming needed, indoor use only
  • View More Details
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Product Details

Classic chalk paint look available as spray on formula for fast and easy application

Premium Chalked Paint in Wide Range of Colors

Pick the perfect shade to complete any project in either easy apply spray or brush on formula.

Classic chalk finish provides timeless vintage look for upcycled and refurbished items

Timeless Beauty of Ultra Matte Paint

Chalked paint produces a beautifully smooth, no-shine finish in just one coat for trendy furniture and décor.

Everything needed in a single can so paint is ready to use without extra preparation

Ready To Use - No Messy Mixing

Easily prep paint with just a shake or stir, no measuring or extra steps required.

Ultra thick paint spreads easily on wood, metal and more

Amazing Coverage Even Without Priming

Achieve complete, rich coverage in one coat thanks to the premium formula and superior adhesion.

Add a worn or well loved looked with easy to sand distressing

Easy to Sand for Customizable Distressing

Recreate the distinct, chipped antique look and create an instant heirloom.

Choose either smoked black or aged brown for an instant antique appearance

Optional Glazes to Enhance Every Detail

Highlight every brush stroke, crack and corner to add depth and create a vintage look.

Protect finish and extend durability with Chalked Matte Clear Coat finish

No Rub Off with Clear Coat

Specialized matte clear coat adds durable protection and seals surfaces without adding shine or changing their look.

Adds the perfect touch to bedside tables and dressers

Blush Pink

Turn standard furniture into one of a kind pieces.

Give old worn down furniture a second chance instead of trashing it


Ideal for upcycling thrift store and garage sale finds.

Customize table toppers, home accents, gifts and more

Aged Glazed Effect

Add classic farmhouse charm to décor and crafts.

Desks, tables, chairs and more refinished with dramatic results

Country Gray

Premium paint gives professional results for DIY projects.

Add a unique touch to kitchens, dining rooms, entryways and anywhere else

Linen White

Range of colors and glazes allow for customization to fit any room.

No need to spend money buying new furniture thanks to a quick paint refresh

Serenity Blue

Completely revamp old items and complement room overhauls and remodels.

About This Product

Rust-Oleum 30 oz. Ultra Matte Interior Chalked Paint, Linen White creates an Ultra Matte finish with superior coverage and adhesion. Transform and rejuvenate furniture and home decor into a unique custom piece. Chalked Ultra Matte Paint provides 1-coat coverage on most surfaces with little or no prep or priming. It can be painted or distressed, giving any project a 1 of a kind look.


  • Ultra-matte sheen for use on a variety of interior surfaces wood, metal, ceramic, canvas and more
  • Thick, 1-coat coverage allows projects to be completed easily
  • 1 qt. covers 150 sq. ft.
  • Dries to an ultra-matte velvety, smooth finish
  • Excellent adhesion and easy application with minimal prep and no priming necessary
  • Dries to touch in 30 minutes
  • Replicate the timeless style of 18th century decor by distressing for a unique aged, chipped look
  • For bare wood surfaces, prime first with Zinsser Bulls Eye white primer
  • Low VOC/water based formula
  • Cleans up with soap and water
  • Mix with other Rust-Oleum chalked paints to create a custom color
  • Top coat with chalked matte clear for added protection and durability
  • Online price includes PaintCare fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI, VT, WA
  • Return Policy
  • California residents
     see Prop 65 WARNINGS

Product Information

Internet # 307244943

Model # 301497

Store SKU # 1001360924

Additional Resources

Shop All Rust-Oleum


Container Size: 30 Ounce


Container Size

30 Ounce



Specialty Finish/Small Project

Application Method


Coating Product Category


Color Family



Linen White

Coverage Area (sq. ft)




Number per Package


Paint Key Features

No additional features

Paint Product Form






Specialty Finish

Chalk Finish

Surface Material Use

Ceramic, Metal, Wood

Questions & Answers

Q:Can you apply the matte protective coat over the aged glaze?
by|Jun 29, 2024
1 Answer
Answer This Question

A:  Happy to help, Birdy. Yes, our Rust-Oleum Chalked Decorative Glaze can be top coated using our Rust-Oleum Chalked Ultra Matte Clear for added durability. https://www.homedepot.com/p/Rust-Oleum-30-oz-Chalked-Clear-Matte-Interior-Protective-Topcoat-2-Pack-287722/205926974 -Rust-Oleum Product Support 14

by|Jul 1, 2024
    Q:Can I used this for my front door?
    by|Mar 5, 2024
    1 Answer
    Answer This Question

    A:  Thank you for reaching out, Mark. While Rust-Oleum Chalked Paint can help create a custom antique finish to wooden surfaces it is for interior surfaces only. The exposure to UV will cause the finish to fade and peel. Instead, we would recommend Rust-Oleum Stops Rust Door & Trim Paint. https://www.homedepot.com/p/Rust-Oleum-Stops-Rust-1-qt-Satin-White-Door-Paint-Case-of-2-369384/325667467 -Rust-Oleum Product Support 14

    by|Mar 5, 2024
      Q:Can I apply over existing paint
      by|Jan 26, 2024
      1 Answer
      Answer This Question

      A:  We're happy to help, Mary. Yes, Rust-Oleum Chalked Ultra Matte Paint can be applied to previously coated surfaces. To enhance adhesion we recommend lightly sanding glossy surfaces to build a surface profile. -Rust-Oleum Product Support 14

      by|Jan 26, 2024
        Q:Can I use this paint with an electric sprayer?
        by|Jan 7, 2024
        1 Answer
        Answer This Question

        A:  Thank you for reaching out, Pamela. Rust-Oleum Calked Ultra Matte Brush Paint should be applied using a high quality synthetic brush, it cannot be used in a spray gun. For spray application, we recommend using Rust-Oleum Chalked Ultra Matte Spray Paint. https://www.homedepot.com/p/Rust-Oleum-12-oz-Chalked-Aged-Gray-Ultra-Matte-Spray-Paint-6-Pack-339820/307246386 -Rust-Oleum Product Support 14

        by|Jan 9, 2024
          Showing 1-4 of 439

          Customer Reviews

          4.3 out of 5

          • 4.3 out of 1,578 reviews
          • 69% recommend this product
          Filter by:
          Showing 1-10 of 1,578 reviews
          False claims in the directions and performance
          I bought a gallon of this stuff to paint 2 dressers and 2 side tables. The label says priming not required for most surfaces. I cleaned and gave it a light sand for good bonding. However the paint pulls any underlying stain through the finish. Even though it is commercial polyurethane underneath, it still pulls through. I painted 4 coats on now trying to hide it with no luck. Now am priming everything and starting over after 2 litres of paint and a week of effort. It does dry to a nice finish but looks like water stains throughout. Don't believe the marketing hype. Prime as you would for any other paint first and save the time and misery.
          Response from Rust Oleum TeamJun 11, 2024
          We appreciate you taking the time to share your experience with our Chalked Ultra Matte Paint. It certainly appears that you did everything correctly. We do want to gather more details to look into this further. Please give us a call at 1-800-387-3625. We would be more than happy to assist you further as we would like the opportunity to try to make things right. - Rust-Oleum Product Support 1 rustoleum-ca
            Love the look of chalk paint
            [This review was collected as part of a promotion.] I use chalk paint for all my projects. It gives the rustic look I'm going for in my house. It's easy to use for many different projects. I made some wood signs and sanded the sides to look worn or distressed. I love it. Rustoleum makes a quality product.
              • Recommended
              My Review White, Rust-Oleum Chalked paint
              [This review was collected as part of a promotion.] This White, Rust-Oleum Chalked paint is wonderful. Made by a brand name I trust. You only need 1 coat. You can apply to a variety of surfaces. It is perfect for crafting. I will paint my project and let it dry. Then rough it up with some sand paper and it gives it that old look. You can also just use it to paint other projects. It dries to a white chalky smooth finish. It comes in other colors but I love the white. Makes something old look new again or makes something new look old. I Highly recommend.
                • Recommended
                Love this paint
                [This review was collected as part of a promotion.] I’ve worked with chalk paint before but never this brand. I was impressed with it. I made a three tiered shelf and used this paint. It was very easy to use and I’m really happy how my project turned out. It dried quickly but I waited a couple days before adding another coat. I would recommend it and I can’t wait to paint a book shelf in the spring with this brand. I’m enclosing a photo but my lighting isn’t great.
                  • Recommended
                  Used in a spray bottle at 50 to 60% water....to...
                  Used in a spray bottle at 50 to 60% water....to renew an old fireplace stone
                  • Verified Purchase
                  1 found this review helpful
                  I picked this up for a furniture upcycle. It was...
                  I picked this up for a furniture upcycle. It was wonderful to apply & dried quickly. I would buy this again.
                  • Verified Purchase
                  3 found this review helpful
                  White chalk paint
                  I do lots of painting and really impressed wilt this paint.
                  • Verified Purchase
                  • Recommended
                  Love it!
                  I used a natural bristle brush which left brush lines, which I'm okay with. I love everything about it!
                    1 found this review helpful
                    So Easy to Use
                    Aside from a wash with Simple Green, I needed no further prep to transform this outdated piece to a showpiece. Two coats covered easily, and a quart was more than I needed. Now I want to redo every piece of furniture in the house!
                      • Recommended
                      3 found this review helpful
                      Inaccurate Color
                      I love chalk paint but hadn't used this brand before. I was disappointed that the color came out to be a shade lighter than charcoal. I ended up using dark wax over my piece to darken it up because the color was so light.
                      Response from Rust-OleumSupportNov 5, 2021
                      Thank you for the feedback! When using the Rust-Oleum Chalked Ultra Matte Paint, it is important that the surface is sanded and cleaned beforehand to allow for proper drying. The container should also be mixed well beforehand as well as often during application to disperse any settled material. - Rust-Oleum Product Support 5 Rustoleum
                        2 found this review helpful
                        Showing 1-10 of 1,578 reviews