Model # 63696.0

Internet #202819063

Store SO SKU #303928

TrafficMASTER Allure Ultra 7.5 in. x 47.6 in. Durban Oak Luxury Vinyl Plank Flooring (19.8 sq. ft. / case)
0088969636966

TrafficMASTER

Allure Ultra 7.5 in. x 47.6 in. Durban Oak Luxury Vinyl Plank Flooring (19.8 sq. ft. / case)

  • Textured planks offer the look and feel of real hardwood flooring
  • Waterproof flooring is easy to install and maintain
  • Get it installed - Call 855-978-2910
$2.99 /sq. ft.
Covers 19.8 sq. ft.
$59.20 /case

Choose Your Options

Durban Oak
  • Aspen Oak Black
  • Aspen Oak White
  • Durban Oak
  • Stratford Oak
  • Vintage Oak Gray
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Frequently Bought Together

Product Overview

  • Textured planks offer the look and feel of real hardwood flooring
  • Waterproof flooring is easy to install and maintain
  • Get it installed - Call 855-978-2910
TrafficMASTER Allure Ultra gives you the richness and deep texture of hardwood flooring with luxurious embossing for a beautiful look and feel. Dramatic 7.5 in. x 47.6 in. planks are quiet underfoot and offer state of the art click-lock installation technology. Allure Ultra's NEW DropLock 100 installation system allows for easy, no-glue installation, saving time, effort and money. The floating floor installs over most existing surfaces including concrete, wood and vinyl. This flooring is both phthalate-free and formaldehyde-free to ensure product safety. With Allure Ultra, you can transform any room in your home quickly and easily.
  • Durban Oak color finish offers the natural look of real wood plank flooring
  • 5 mm thickness x 7.5 in. width x 47.6 in. length
  • Appropriate grade for installation: Above grade, On grade or Below grade
  • Highly durable resilient flooring can be installed over wood, vinyl, concrete, or tile subfloors
  • Residential and commercial use
  • Easy to clean and maintain
  • Don't forget your coordinating trim and molding - available on homedepot.com
  • Online orders for this item may ship in multiple parcel packages or on a pallet via truckline carrier depending on order quantity
  • For use indoors and in temperature-controlled environments only
  • 12 mil commercial-grade wear layer with a ceramic bead overlay
  • 100% waterproof construction prevents warping, mold and mildew
  • Refer to the installation guide for detailed instructions
  • 8 planks per case

Product Overview

  • Textured planks offer the look and feel of real hardwood flooring
  • Waterproof flooring is easy to install and maintain
  • Get it installed - Call 855-978-2910
Model #: 63696.0
Internet #: 202819063

TrafficMASTER Allure Ultra gives you the richness and deep texture of hardwood flooring with luxurious embossing for a beautiful look and feel. Dramatic 7.5 in. x 47.6 in. planks are quiet underfoot and offer state of the art click-lock installation technology. Allure Ultra's NEW DropLock 100 installation system allows for easy, no-glue installation, saving time, effort and money. The floating floor installs over most existing surfaces including concrete, wood and vinyl. This flooring is both phthalate-free and formaldehyde-free to ensure product safety. With Allure Ultra, you can transform any room in your home quickly and easily.

  • Durban Oak color finish offers the natural look of real wood plank flooring
  • 5 mm thickness x 7.5 in. width x 47.6 in. length
  • Appropriate grade for installation: Above grade, On grade or Below grade
  • Highly durable resilient flooring can be installed over wood, vinyl, concrete, or tile subfloors
  • Residential and commercial use
  • Easy to clean and maintain
  • Don't forget your coordinating trim and molding - available on homedepot.com
  • Online orders for this item may ship in multiple parcel packages or on a pallet via truckline carrier depending on order quantity
  • For use indoors and in temperature-controlled environments only
  • 12 mil commercial-grade wear layer with a ceramic bead overlay
  • 100% waterproof construction prevents warping, mold and mildew
  • Refer to the installation guide for detailed instructions
  • 8 planks per case

Info & Guides

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Compare Similar

Price
$55.58 /case
$59.20 /case
$59.20 /case
$59.20 /case
Name Allure Plus 5 in. x 36 in. Grey Maple Luxury Vinyl Plank Flooring (22.5 sq. ft. / case) Allure Ultra 7.5 in. x 47.6 in. Durban Oak Luxury Vinyl Plank Flooring (19.8 sq. ft. / case) Allure Ultra 7.5 in. x 47.6 in. Markum Oak Medium Luxury Vinyl Plank Flooring (19.8 sq. ft. / case) Allure Ultra 7.5 in. x 47.6 in. 2-Strip Red Cherry Luxury Vinyl Plank Flooring (19.8 sq. ft. / case)
Brand TrafficMASTER TrafficMASTER TrafficMASTER TrafficMASTER
Ratings (108) (422) (1045) (1044)
Vinyl Style Wood Wood Wood Wood
Installation Type Grip Strip Floating/Interlocking Floating/Interlocking Floating/Interlocking
Indoor/Outdoor Indoor Only Indoor Only Indoor Only Indoor Only
Vinyl Surface Type Smooth Embossed Embossed Embossed
Installs Over Subfloor Any Any Any Any
Product Thickness (mm) 4 5.0 5.0 5.0
View Product View Product View Product View Product

Specifications

Dimensions

Coverage Area (sq. ft./case)
19.8
Product Length (in.)
47.6
Product Thickness (mm)
5.0
Product Width (in.)
7.5
Width (in) x Length (in)
7.5 x 47.6

Details

Color Family
Grey
Color/Finish
Durban Oak
Commercial / Residential
Commercial / Residential
Features
Mark Resistant,Scratch Resistant,Skid Resistant,Stain Resistant,Waterproof
Flooring Product Type
Vinyl Plank
Indoor/Outdoor
Indoor Only
Installation Type
Floating/Interlocking
Installs Over Subfloor
Any
Material
Vinyl
Product Weight (lb.)
4.95lb
Returnable
90-Day
Sample
No
Shape
Plank
Vinyl Style
Wood
Vinyl Surface Type
Embossed

Warranty / Certifications

Manufacturer Warranty
Lifetime limited residential, 10-year limited commercial

Specifications

Dimensions

Coverage Area (sq. ft./case)
19.8
Product Length (in.)
47.6
Product Thickness (mm)
5.0
Product Width (in.)
7.5
Width (in) x Length (in)
7.5 x 47.6

Details

Color Family
Grey
Color/Finish
Durban Oak
Commercial / Residential
Commercial / Residential
Features
Mark Resistant,Scratch Resistant,Skid Resistant,Stain Resistant,Waterproof
Flooring Product Type
Vinyl Plank
Indoor/Outdoor
Indoor Only
Installation Type
Floating/Interlocking
Installs Over Subfloor
Any
Material
Vinyl
Product Weight (lb.)
4.95lb
Returnable
90-Day
Sample
No
Shape
Plank
Vinyl Style
Wood
Vinyl Surface Type
Embossed

Warranty / Certifications

Manufacturer Warranty
Lifetime limited residential, 10-year limited commercial

Questions & Answers

is the picture what the floor looks like.

When viewing this picture it shown different tones of black. Is this what the floor will look like. Does each case have different tones.
Asked by: rockford031
Very accurate pic. Actually it looks better than the pic to me. We have it throughout our house and always get compliments.
Answered by: Joyce
Date published: 2017-08-07

Can you use this product on stairs

Do they make a stair nose for this product line and color?
Asked by: Curious
We installed it on our stairs 3 years ago, it looks great and hasn't come off. We didn't use glue, we used tack nails and brushed nickel step corner moulding.
Answered by: Wsun
Date published: 2017-07-10

How do I order samples of the Allure Ultra Plank Flooring? I am interested in Aspen Oak, Vintage ...

How do I order samples of the Allure Ultra Plank Flooring? I am interested in Aspen Oak, Vintage Oak and Stratford Oak based on the pictures. But I need to see a sample, please.
Asked by: Rocky
Samples of some of the styles are available in store. If the sample you want is online, you can order the sample online, usually free of charge. Just so you know, I used the 'bamboo' Allure in my dining room and kitchen a few years ago. I installed it by myself while I had a cast on my leg! The floor is softer to walk on barefooted than regular flooring and my 5 schnauzers have not destroyed it despite their best efforts to do so. When it was time to renovate my bathrooms, I used Allure Vintage Oak and they look amazing!!!
Answered by: ElizabethnFlorida
Date published: 2018-01-12

Current kitchen has a vinyl floor cut from a roll. Would it be ok to install this click & lock vi...

Current kitchen has a vinyl floor cut from a roll. Would it be ok to install this click & lock vinyl plank over it?
Asked by: lao521
Yes as long as the floor is flat and not curled up This flooring will go right over it
Answered by: Mainer
Date published: 2017-12-30
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Customer Reviews

Allure Ultra 7.5 in. x 47.6 in. Durban Oak Luxury Vinyl Plank Flooring (19.8 sq. ft. / case) is rated 4.2 out of 5 by 422.
Rated 4 out of 5 by from I am recommending Allure Ultra Aspen Oak White if you looking more lighter color and good quality... I am recommending Allure Ultra Aspen Oak White if you looking more lighter color and good quality! It is %100 water proof- 5mm -20 mil top layer that gives 10 years commercial- lifetime residential warranty. I was expecting more lighter color depending on pictures but I still love it! This is reason I gave four star! I choose that because It is matching with my other lamine. It been three week now! It took 3-4 days with trims - (but not fully day) after coming home you should wait 48 hours! Only issue was cutting planks and was not easy! it looks like plastic ! And kitchen needs to cut lots of them I don't smell anything while using! Very easy to clean! Perfect than carpet- feels like wood! I could not wait to give a try for my bathrooms and May stairs! I am going add more pictures so you can see exactly the color of
Date published: 2017-10-10
Rated 1 out of 5 by from WARNING - About 1.5-2 years ago, the manufacturer changed this product. It now has a slightly dif... WARNING - About 1.5-2 years ago, the manufacturer changed this product. It now has a slightly different color (not unexpected from different production runs), has a different thickness (not great, but could be dealt with at extra expense/labor, and interlocks together in a whole new way from the previous production run (say what?!). If you are just buying this product for the first time, all of this is fine and irrelevant. However, if you are trying to expand existing flooring, it will not be compatible at all. Home Depot is using the same exact model number and SKU despite all of these changes, which needs to change immediately. Instead of expanding a small section of flooring, we ended up having to re-do our entire first floor because these changes were not disclosed and the model/SKU were not updated accordingly. Ouch!
Date published: 2017-09-27
Rated 3 out of 5 by from Seeing the same 3 patterns over and over. Overall the tile is easy to install once you get the knack of "wiggling" to get a flush fit. It's relatively easy to make cuts for door edges and corners without damaging the tile. My biggest complaint is that the tiles come in 8 different "patterns" and 3 are predominant throughout the boxes. I purchased 101 cases and have gone through 60 so far and the same 3 "patterns" comprise over 40% of the tiles! Be prepared for a lot of repetition since you'll see those 3 a lot! Good product so far but REALLY IRRITATING to have so little equality among the patterns as you can see from the picture. That's what 10 boxes looks like after it has been sorted out by pattern.
Date published: 2016-08-04
Rated 5 out of 5 by from Beautiful Floor I wanted something with a wood grain look, waterproof, I've looked at many floorings. We just gave our sunroom & kitchen a makeover, and this floor is beautiful, the room is right off the pool area, and with grandchildren we get a lot of wet feet. Plus we have puppies, who still have accidents. I bought 700 so ft to do the sunroom & kitchen, oh my, what a great look. I'm ordering more for my laundry room , and the mud room. I did hire a proffersional ( friend) who did flooring, and he was impressed with it. It's tight fitting, no gaps. Very little waste. The warranty isn't too shabby either.
Date published: 2016-10-16
Rated 5 out of 5 by from just what we wanted I wouldn't say it was necessarily "easy" to install, but I got the hang of it after a while. There's not really a "click" when it snaps together - more like an soft vibration. This floor fooled my sister into thinking it was real wood. The texture is great. It doesn't have the plasticky sound of laminate when you walk on it - it just has a soft thud/tap sound. I didn't level out my subfloor quite enough, but this floor went over it great anyway. We've had it for 8 months and it's in a high traffic room and it's held up perfectly. Looks good-as-new. It is just the beautiful modern/natural look I was hoping for. We're very pleased.
Date published: 2013-09-02
Rated 4 out of 5 by from From eww to awesome in a day! I installed this in my living room and will be continuing through my kitchen and dining room. I have installed thick expensive laminate as well as the thin cheap stuff. I would say that the installation "feels" much like the cheaper laminate... It is easy to work with, though the "click" isn't really obvious at all- leaving me wondering if all the joints are well seated. I am a worrier though, and it is probably fine. I went with this vs laminate for the durability and water resistance. The room really transformed from eww to wow! I've posted a pic, please disregard my dog bed coffee table and walls that are yet to be painted (can't decide on a color) :)
Date published: 2014-01-13
Rated 5 out of 5 by from As a contractor I have used Allure Ultra several times. Once you understand how to install it, it... As a contractor I have used Allure Ultra several times. Once you understand how to install it, it goes together very easy. It looks great, and 100% water proof. This is great for basement floors. I have noticed in the last basement we installed it in that was very humid, that as we got close to finishing the humidity really dropped. Basement floors hold a lot of moisture and the Allure helps block it. Great cost to value, looks and feels great.
Date published: 2017-09-19
Rated 4 out of 5 by from The flooring is great, but Home Depot should say that... The flooring is great, but Home Depot should say that the lock system is different yhan a few years ago. I was adding to a floor from 2 years ago, same color and Manufacturer. Made it difficult to put down. Color matched but had to cut off tounge and glue down the row attaching to older Allure floor
Date published: 2017-11-29
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