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Bulls Eye 1-2-3 1 qt. White Water-Based Interior/Exterior Primer and Sealer

  • Primer preps for paint, blocks stain and odors on surfaces
  • Resists blistering, peeling and mold and mildew growth
  • Ultra-low odor water based primer dries to touch in 35 minutes
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Product Overview

Zinsser Bulls Eye 1-2-3 1 qt. Water Based White Primer and Sealer provide excellent adhesion to glossy surfaces without sanding. It's great for interior and exterior surfaces. Outstanding low VOC and low odor formula is designed to resist blistering, peeling and mold and mildew growth. Works great in low temperatures, inhibits rust and seal tanning bleed.
  • For all surfaces, use on interior and exterior new or previously painted drywall, wood, masonry and more, adheres to tough surfaces, such as chalky exterior siding and trim, galvanized metal and hardboard
  • Covers up to 100 sq. ft.
  • Flat/matte white finish
  • Features a breathable, water-based formula designed to resist blistering, peeling and mold and mildew growth
  • Mildew resistant film
  • Permanently blocks and seals common stains, graffiti and tannin bleed, rust inhibitive - great for new metal
  • Dries to the touch in 35 minutes
  • Fast drying, ultra-low odor water based primer and sealer is perfect for everyday use and can be applied under or over any topcoat
  • Dried film is mold and mildew resistant making it ideal for high-humidity areas such as laundry rooms and bathrooms
  • Clean up with soap and water
  • Online price includes PaintCare fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI, VT, WA



  • California residents

Additional Resources

From the Manufacturer

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BrandZinsserZinsserKILZZinsser
NameBulls Eye 1-2-3 Plus 13 oz. White Interior/Exterior Primer SprayBulls Eye 1-2-3 1 qt. White Water-Based Interior/Exterior Primer and Sealer1 gal. White Interior PVA Drywall PrimerBulls Eye 1-2-3 1 Gal. White Water-Based Interior/Exterior Primer and Sealer
Price
$698
$1198
$1398
$2398
Ratings
(301)
(1918)
(1286)
(1911)
Paint/Stain/Waterproofer Product TypePrimerSealerSealerSealer
Primer PurposeColor Changing,Odor Blocking,Stain BlockingColor Changing,Odor Blocking,Stain BlockingSealantColor Changing,Odor Blocking,Stain Blocking
Container Size13 Ounce1 Quart1 Gallon1 Gallon
SheenFlat/MatteFlat/MatteFlat/MatteFlat/Matte
Surface Material UseAll SurfacesConcrete/Brick/Masonry/Stone,Drywall,Metal,WoodDrywallConcrete/Brick/Masonry/Stone,Drywall,Metal,Wood
Base MaterialOil BasedWater BasedWater BasedWater Based
Application Method Brush,Paint Sprayer,RollerBrush,Paint Sprayer,RollerBrush,Paint Sprayer,Roller
Paint/Stain Features Mildew ResistantFast Drying,Low Odor,Sealer,Tintable,Top Coat RequiredMildew Resistant
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Specifications

Dimensions

Container Size1 Quart

Details

Application MethodBrush,Paint Sprayer,RollerBase MaterialWater Based
Coating Product CategoryPrimerColor FamilyWhite
Color FamilyWhitesColor/FinishWhite
Dry to touch (min.)30 minInterior/ExteriorExterior,Interior
Number of coats recommended1Number per Package1
Paint/Stain Clean UpSoap & WaterPaint/Stain FeaturesMildew Resistant
Paint/Stain/Waterproofer Product TypeSealerPrimer PurposeColor Changing,Odor Blocking,Stain Blocking
SheenFlat/MatteSurface Material UseConcrete/Brick/Masonry/Stone,Drywall,Metal,Wood

Warranty / Certifications

Manufacturer WarrantySatisfaction guaranteed for full refund of purchase price

Questions & Answers

Typical questions asked about products:

  • Is the product durable?
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  • What are the dimensions of the product?

Customer Reviews

  • 4.5
    out of 1,918 reviews
  • 83%recommend this product
Filter by:
Showing 1-10 of 1,918 reviews
Very thin
If you were expecting this to cover over existing paint well it won't. Very disappointed
by
    No good. Doesn't coat well.
    Seems to defeat purpose of primer. Very hard to get primer to cover evenly. Even second coat had problem sticking. Home Depot recommended this brand but I think I wasted time and money with this.
    by
    Response from Rust-OleumSupportApr 25, 2022
    We need to know more to get to the bottom of this Heidi. Zinsser Bulls Eye 1-2-3 Water Base Primer has excellent adhesion to properly prepped surfaces. Give us a call at 888-855-1774 so we can hear more about your application and try to make things right.
    - Rust-Oleum Product Support 6 Rustoleum
      1 found this review helpful
      Went on poor, rolled poor, looks poor
      I have never had paint go on like this. It went on both thick and thin somehow, and would pick back up on the roller if I dared go over the same spot in quick succession. I ignored it at first, but then noticed the primer looked like it was melting off the wall in places. I tried applying thick and thin coats to not avail. I am now trying to scrape off all the paint I can, and will have to sand the whole room. These walls were scrubbed clean and thoroughly dried before painting.
      by
      Response from Rust-OleumSupportApr 15, 2022
      Yikes, something is amiss here, and we need to gather more details to get to the bottom of it! Please give us a call at (888) 855-1774 to talk with us further about your application with Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer. We hope you will give us a chance to try to make things right with you!
      - Rust-Oleum Product Support 3 Rustoleum
        1 found this review helpful
        bare wood
        do not use. I used this on my bare wood cabinets. used two coats and can still see the stains. PLEASE use the good primer - zinesser
        by
        Response from Rust-OleumSupportDec 29, 2021
        We want to try to help, Marc! Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer will trap most stains in the primer film and prevent bleed through to the final topcoat. And while this primer can be used with some types of tannin, an oil-based primer may be better suited. We recommend Rust-Oleum Zinsser Cover Stain Oil-Based Primer for most bare wood surfaces.
        https://www.homedepot.com/p/Zinsser-Cover-Stain-1-gal-White-Oil-Based-Interior-Exterior-Primer-and-Sealer-3501/100398377
        - Rust-Oleum Product Support 3 Rustoleum
          Buy the Item !!!!!!
          Love the Primer!!!!!!! I did my kitchen cabinets and it covered a lot the first time rolling. I highly recommend and would definitely bug it again. Great product and price!!!!
          by
          • Verified Purchase
          • Recommended
          1 found this review helpful
          Very thin primer. Drips easily…. No smell!...
          Very thin primer. Drips easily…. No smell!
          by
          Response from Rust-OleumSupportOct 6, 2021
          Thank you for sharing your experience, Kitty! To ensure the best consistency with Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer, it is essential that the product is thoroughly mixed prior to each use and often during application. Care needs to be taken to mix along the sides and bottom of the can.
          - Rust-Oleum Product Support 3 Rustoleum
            Well to start off it's got the coolest name ever! Zinsser is exciting enough with the Z and myste...
            Well to start off it's got the coolest name ever! Zinsser is exciting enough with the Z and mysterious origins but, couple that with "Bulls Eye" how can you miss? (get it ...miss...Bulls Eye) anyway 1-2-3 is just bonus. The stuff works great and dries fast (even in Florida humidity). It is neither tacky nor chalky. It is just a good primer doing it's thing. I've only ever used it on new wood and previously painted and sanded wood. I have no clue about other surfaces. I would trust what thos wacky Zinsserites have written on the can.
            by
            • Verified Purchase
            • Recommended
            Stain Bleeds Right Through. Does not cover.
            See pics. This primer does not cover, even with two coats. Very uneven coverage in any case. A waste of time and money.
            by
            Response from Rust-OleumSupportApr 13, 2021
            Thank you for sharing your experience! While Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer will trap most stains in the primer film, we do not recommend it for use on water stains or over tannins on wood that are not water-soluble. Instead, we recommend Rust-Oleum Zinsser Cover Stain Oil-Based Primer for those stain types.
            https://www.homedepot.com/p/Zinsser-Cover-Stain-1-gal-White-Oil-Based-Interior-Exterior-Primer-and-Sealer-3501/100398377
            - Rust-Oleum Product Support 3 Rustoleum
              2 found this review helpful
              Bad Batch or Bad Product?
              I've been doing contract work for 18 years and have never had any issues with a paint or primer. It was my first time using this primer but I will never use it again. I was very disappoint when, after hours of prep-work, I applied a first coat of Bulls Eye primer over some oak wood only to have the tannin show through, even though it says it's able to cover it. I hoped a second coat would fix this, but it didn't. Not only that, but both coats dried with an odd texture as seen in the photos; like I had too much paint or not enough paint on the roller. I don't usually review products but this one is costing me so much time/money that I felt it should be mentioned. Super frustrating to have to sand all this off and start over with something else.
              by
              Response from Rust-OleumSupportMar 22, 2021
              Oh no, this is not what we expect to hear, Henry! Please give us a call at (888) 855-1774, so we can get to the bottom of your experience with Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer. We hope you will give us a chance to try to make things right with you.
              - Rust-Oleum Product Support 3 Rustoleum
                7 found this review helpful
                I bought this to paint our bathroom laminate countertop. ...
                I bought this to paint our bathroom laminate countertop. It covered with one coat. Then I used another paint on top of this product. It does what it’s supposed to, be a primer.
                by
                • Verified Purchase
                5 found this review helpful
                Showing 1-10 of 1,918 reviews