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Bulls Eye 1-2-3 2 Gal. White Water-Based Interior/Exterior Primer and Sealer

$2834
  • Primer preps for paint, blocks stain and odors on surfaces
  • Resists blistering, peeling and mold and mildew growth
  • Ultra-low odor water based primer dries to touch in 35 minutes
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Product Overview

Zinsser Bulls Eye 1-2-3 2 gal. Water Based White Primer and Sealer provides excellent adhesion to glossy surfaces without sanding. It's great for interior and exterior surfaces. Outstanding low VOC and low odor formula is designed to resist blistering, peeling and mold and mildew growth. Works great in low temperatures, inhibits rust and seal tanning bleed.
  • For all surfaces, use on interior and exterior new or previously painted drywall, wood, masonry and more, adheres to tough surfaces, such as chalky exterior siding and trim, galvanized metal and hardboard
  • Covers up to 800 sq. ft.
  • Flat/matte white finish
  • Features a breathable, water-based formula designed to resist blistering, peeling and mold and mildew growth
  • Mildew resistant film
  • Permanently blocks and seals common stains, graffiti and tannin bleed, rust inhibitive - great for new metal
  • Dries to the touch in 35 minutes
  • Fast drying, ultra-low odor water based primer and sealer is perfect for everyday use and can be applied under or over any topcoat
  • Dried film is mold and mildew resistant making it ideal for high-humidity areas such as laundry rooms and bathrooms
  • Clean up with soap and water
  • Online price includes PaintCare fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI, VT, WA



  • California residents

Info & Guides

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Bulls Eye 1-2-3 2 Gal. White Water-Based Interior/Exterior Primer and Sealer

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BrandKILZZinsserZinsserZinsser
NamePREMIUM 1 Gal. White Interior/Exterior Primer, Heavy-Duty High Hide Sealer, and Stain BlockerBulls Eye 1-2-3 2 Gal. White Water-Based Interior/Exterior Primer and SealerBulls Eye 1-2-3 Plus 1 gal. White Water-Based Interior/Exterior Primer and Sealer (2-Pack)Bulls Eye Zero 1 gal. White Water-Based Interior/Exterior Primer and Sealer (2-Pack)
Price
$2698
$2834
$5096
/case
$6355
/case
Ratings
(1989)
(1750)
(8)
(9)
Paint/Stain/Waterproofer Product TypePrimerSealerSealerSealer
Primer PurposeColor Changing,Low Odor,Sealant,Stain Blocking,UniversalColor Changing,Odor Blocking,Stain BlockingOdor Blocking
Container Size1 Gallon2 Gallon1 Gallon1 Gallon
SheenFlat/MatteFlat/MatteFlat/MatteFlat/Matte
Substrate/Surface Use TypeBrick,Concrete,Drywall,Fiberglass,Metal,Plaster,Plastic,Stucco,Vinyl,WoodConcrete/Brick/Masonry/Stone,Drywall,Metal,WoodConcrete/Brick/Masonry/Stone,Drywall,Metal,WoodConcrete/Brick/Masonry/Stone,Drywall,Metal,Wood
Application MethodBrush,Paint Sprayer,RollerBrush,Paint Sprayer,RollerBrush,Paint Sprayer,RollerBrush,Paint Sprayer,Roller
Paint/Stain FeaturesFast Drying,Low Odor,Mildew Resistant,Sealer,Tintable,Top Coat RequiredMildew ResistantMildew ResistantLow VOC,Mildew Resistant
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Specifications

Dimensions

Container Size
2 Gallon

Details

Application Method
Brush,Paint Sprayer,Roller
Base Material
Water Based
Coating Product Category
Primer
Color Family
White
Color Family
Whites
Color/Finish
White
Dry to touch (min.)
30 min
Interior/Exterior
Exterior,Interior
Number of coats recommended
1
Number per Package
1
Paint/Stain Clean Up
Soap & Water
Paint/Stain Features
Mildew Resistant
Paint/Stain/Waterproofer Product Type
Sealer
Primer Purpose
Color Changing,Odor Blocking,Stain Blocking
Returnable
90-Day
Sheen
Flat/Matte
Substrate/Surface Use Type
Concrete/Brick/Masonry/Stone,Drywall,Metal,Wood

Warranty / Certifications

Manufacturer Warranty
Satisfaction guaranteed for full refund of purchase price

Questions & Answers

Typical questions asked about products:

  • Is the product durable?
  • Is the product easy to use?
  • What are the dimensions of the product?

Customer Reviews

  • 4.4
    out of 1,760 reviews
  • 86% recommend this product
Filter by:
Showing 1-10 of 1,760 reviews
Well to start off it's got the coolest name ever! Zinsser is exciting enough with the Z and myste...
Well to start off it's got the coolest name ever! Zinsser is exciting enough with the Z and mysterious origins but, couple that with "Bulls Eye" how can you miss? (get it ...miss...Bulls Eye) anyway 1-2-3 is just bonus. The stuff works great and dries fast (even in Florida humidity). It is neither tacky nor chalky. It is just a good primer doing it's thing. I've only ever used it on new wood and previously painted and sanded wood. I have no clue about other surfaces. I would trust what thos wacky Zinsserites have written on the can.
by JohnnyDoorstop
  • Verified Purchase
  • Recommended Product
Stain Bleeds Right Through. Does not cover.
See pics. This primer does not cover, even with two coats. Very uneven coverage in any case. A waste of time and money.
by PM
Response from Rust-OleumSupportApr 13, 2021
Thank you for sharing your experience! While Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer will trap most stains in the primer film, we do not recommend it for use on water stains or over tannins on wood that are not water-soluble. Instead, we recommend Rust-Oleum Zinsser Cover Stain Oil-Based Primer for those stain types.
https://www.homedepot.com/p/Zinsser-Cover-Stain-1-gal-White-Oil-Based-Interior-Exterior-Primer-and-Sealer-3501/100398377
- Rust-Oleum Product Support 3 Rustoleum
    Bad Batch or Bad Product?
    I've been doing contract work for 18 years and have never had any issues with a paint or primer. It was my first time using this primer but I will never use it again. I was very disappoint when, after hours of prep-work, I applied a first coat of Bulls Eye primer over some oak wood only to have the tannin show through, even though it says it's able to cover it. I hoped a second coat would fix this, but it didn't. Not only that, but both coats dried with an odd texture as seen in the photos; like I had too much paint or not enough paint on the roller. I don't usually review products but this one is costing me so much time/money that I felt it should be mentioned. Super frustrating to have to sand all this off and start over with something else.
    by Henry
    Response from Rust-OleumSupportMar 22, 2021
    Oh no, this is not what we expect to hear, Henry! Please give us a call at (888) 855-1774, so we can get to the bottom of your experience with Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer. We hope you will give us a chance to try to make things right with you.
    - Rust-Oleum Product Support 3 Rustoleum
      4 people found this helpful
      I bought this to paint our bathroom laminate countertop. ...
      I bought this to paint our bathroom laminate countertop. It covered with one coat. Then I used another paint on top of this product. It does what it’s supposed to, be a primer.
      by Rog
      • Verified Purchase
      2 people found this helpful
      I painted my kitchen cabinets with 123 and didn’t have to sand. I also used behr cabinet and trim...
      I painted my kitchen cabinets with 123 and didn’t have to sand. I also used behr cabinet and trim paint after I applied the primer. It has been about a year and a half now and the cabinets are still looking great!! Easy to clean. I used white as my color.
      by DIYmom
      • Verified Purchase
      • Recommended Product
      I am a pro with over 35 years working in the commercial painting industry. This particular job re...
      I am a pro with over 35 years working in the commercial painting industry. This particular job required a primer (tinted) that would stick to formica fixtures. I usually use Gripper but choose Zinsser this time. All fixtures were prepped, primed and painted. End product looks good and seems to stick well. Time will tell.
      by OasisAssociatesInc
      • Verified Purchase
      • Recommended Product
      2 people found this helpful
      After a few coats of this I waited a day...
      After a few coats of this I waited a day to paint over it. The paint is still in place on the kitchen cabinets. So far good quality.
      by HomeDepotCustomer
      • Verified Purchase
      2 people found this helpful
      Did not cover a old hardwood door that I have in my home, but I will continue to put on more coat...
      Did not cover a old hardwood door that I have in my home, but I will continue to put on more coats. I wish I could have found something to cover these blotches in one coat or two coats. Probably OK for very light stains that need minimal cover.
      by Greg
      Response from Rust-OleumSupportJul 22, 2020
      Let's talk about this, Greg! If applying Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer on a more porous surface, like bare wood, and additional coat of primer may be needed. Please keep in mind, since this is a primer it will need an opaque topcoat for full durability and coverage. This primer will trap most stains in the paint film and prevent bleed through on the topcoat.
      - Rust-Oleum Product Support 3 Rustoleum
      • Verified Purchase
      4 people found this helpful
      This primer was great.... primed a cement backyard wall with one coat, which was dirty and I need...
      This primer was great.... primed a cement backyard wall with one coat, which was dirty and I needed to paint it...one coat of the 1 2 3 primer before the main paint...wall looks great... would recommend it ... nice product
      by June
      • Verified Purchase
      • Recommended Product
      Recomendado 100%
      Recomendado 100%
      by Nolo
      • Verified Purchase
      • Recommended Product
      Showing 1-10 of 1,760 reviews