Hi Questbldr, thanks for taking the time to review our Ultra Scuff Defense Paint. I'm sorry to hear you didn't get the coverage you expected. Our Ultra paint is self-priming; the first coat acts as a primer, and additional coats will provide full coverage. We take pride in providing excellent customer satisfaction, so please don't hesitate to get in touch with our Customer Care team for any further assistance. They are always eager to lend a helping hand. Wishing you a fantastic day! - Christina