I never thought I'd be OBSESSED with a light bulb because, well, it's just a bulb that creates light. Alas, the light bulb has been reinvented and something great has come out of the year 2020. I have never had a "smart bulb" and didn't really understand until I got my hands on this, but installation was super easy and in about 5 minutes I had the app installed on my phone and spent an hour and a half playing around with all the different features through the app.
You can pick from the many preset color schemes or create your own and add them to your favorites. My favorites are the 'TV time' (see pictures) which mimic soft ambient blue lighting that doesn't compete with the lighting on your TV screen, and the 'party time' which is a fun montage of colors resembling a nightclub.
I only have one of these so far installed in the lamp on my nightstand, but I plan on purchasing several for around the house and linking them all in the app.
Pros: Clear Instructions, Easy Installation, Easy Replacement, Easy to Use, Eco-Friendly, Great Dimming, Lots of Features, Very Bright