I purchased this heater on Black Friday last year. I live in Kentucky, and the winter that year was especially terrible. It was also the first year I had an entire 3 bedroom 2 bath house to heat (as opposed to a smaller apartment). I truly believe this heater helped keep our heating cost down. It helps if you strategically place the heater. We have ours on an inside wall near the household thermostat. As the weather is getting chilly now, we have used this instead of turning on the central heat.
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It doesn't heat the whole house, but it definitely heats the living room, kitchen, and entry way (where we normally spend most of our time).
It's safe for pets--my cat loves to lean up against it. (I've never put my hand directly in front of the vent to gauge how hot that gets, so I don't know how it would be for children.)
Also, the finish is beautiful, and it looks more like an end table than a heater (most of our friends didn't realize it was a heater until we turned it on). I use reviews routinely to decide between products, and though I deliberated for quite some time, I believe this was the best choice for us!
Also, the filter in the back is easy to clean.
The only downside is that it is HEAVY, so it's hard to load and unload, but I wouldn't worry if you don't plan on moving it around much. I also think (but I'm not sure) that it came with wheels that you can attach if you plan needing those.