Message to Our Customers

BEHR Premium Plus Ultra

Model # 175001

Internet # 203202071

Store SKU # 418300

1-gal. Ultra Pure White Matte Interior Paint and Primer in One

This item has been discontinued.
The Home Depot no longer carries this specific product.

$31.98 /  each


Model # 175001

Internet # 203202071

Store SKU # 418300

BEHR PREMIUM PLUS ULTRA Interior is a high performance Paint and Primer in One that will change the way you paint and help you get your project done quicker. It combines the properties of an innovative paint with a multi-purpose primer all in one can. The extra protective shell, featuring NANOGUARD Technology, offers a Stays Looking New Longer finish for ultimate durability. Choose from 386 exclusive, designer hues or over 2000 beautiful BEHR colors to find your perfect color.

California residents: see  Proposition 65 information

  • Paint and a primer in one
  • Advanced stain-blocking formula
  • Excellent hide in fewer coats
  • Stain, scuff and mar resistant
  • Easy to clean finish
  • Simple application with brushes, rollers and sprays
  • Flat enamel sheen offers a low-lustre, matte appearance
  • Subject to or will include a PaintCare recycling fee in the following states: CA, CT, OR, RI, VT, MN
  • Actual paint colors may vary from on-screen and printer representations
  • Click here to use our paint calculator and estimate how much paint you need to complete your project

Info & Guides

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Container Size 
1 GA-Gallon 
Coverage Area (sq. ft.) 
Base 1 
Soap & Water 
Color Family 
Ultra Pure White 
Dry to touch (min.) 
Interior/Exterior Paint 
Interior Paint 
Minimum Temperature for Use (F) 
Paint & Primer in One 
Paint Features 
Mildew Resistant,Tintable 
Paint Type 
Water Based 
Professional Paint Supplies & Values 
Pro Supplies 
RGB Value 
Time before recoating (hours) 
Warranty / Certifications
Manufacturer Warranty 
Lifetime Limited Warranty 


Rated 4.7 out of 5 by 445 reviewers.
Rated 5.0 out of 5.0 by Washable! Even in my house! We have used Behr Premium Plus Ultra several times. I love the matte finish and even in a house of children (messy ones) it washes beautifully. Great coverage even over different colors. Always my paint of choice. May 8, 2015
Rated 5.0 out of 5.0 by Worth Every Penny I admit I was very skeptical of the claims that this paint will cover with one coat, but I decided to try it. I was going to paint over my daughter's bedroom which was done in a dark purple several years ago. Since I was changing to a light green, I did not think this paint would cover in one coat. To my surprise and astonishment it did!!! It might cost a little more than those bargain brand paints, but it does what they say it will do. Made a believer out of me. It even covered her 'art work' on one wall (with, dark red, blue, orange and yellow paint) done when she was 10 years old. I will use Behr on all my projects from now on. May 8, 2015
Rated 5.0 out of 5.0 by Best paint I've ever used I bought this paint to go over the top of a dark blue color in a bedroom. The new color was a light gray. I could not believe how well it covered in just one coat. For a quality job, this is the paint of choice. September 22, 2014
Rated 5.0 out of 5.0 by interior matte paint from behr rocks! As an owner of a preschool, i was looking for a paint that was not only a beautiful and vibrant color, but that could stand the test of time. The wear and tear 3-5 year olds can commit to a space is insane! The first time someone used a wall as their canvas, I was so upset we'd forever have black, sharpied doodle, but with just a little soapy water and a sponge, it washed right off. The space has been painted this epic green for over two years and although we are almost ready for a change in color, just because...why not??? It looks as nice as the day we painted. I will definitely chose behr again for whatever color we decide ;) April 30, 2015
Rated 5.0 out of 5.0 by Awesome paint We've been living in the same house for 17 Years and I have only used Behr Paint. I usually do the painting in my house. My husband doesn't like painting. I ( lady of the house) on the other hand love painting. I have painted every room in our house. All rooms are painted with Behr paint. The color choices are great. I've tried Behr flat, eggshell, satin and gloss paint. The color remains a long time without fading. I've had positive experience with Behr paint and I always recommend this paint to family and friends. May 14, 2015
Rated 5.0 out of 5.0 by New formula -matched perfect When I went back to get another gal of this color , I think it was desert sand, I was told they changed the formula. Oh great it will never match. But was told it is the same "color" . I only needed a quart for touch up. Well rather than get/buy a sample I got a whole gallon, if it didn't match it would take a gal. to re due all the walls in question. IT matched , you can imagine my relief. Now I have plenty of touch up. May 22, 2015
Rated 5.0 out of 5.0 by This is amazing paint. It is amazing paint. Dad's home is 4,800 sq feet. Every room is getting painted. I selected BEHR PREMIUM PLUS ULTRA Interior Matte on recommendation from Dennis Lavold (our friend). He used it at my house last year. One coat in most rooms does it. (DAD) He smoked in the house for over 25 years, and it is amazing how Behr covers it. (smell too) The colors also have helped add new personality to the home. I worried about bleed thru, but it has not happened. Also his wheelchair had rubbed and banged the doors and certain walls. Covers that too. Can't wait to do the exterior. April 29, 2015
Rated 5.0 out of 5.0 by Great Quality ,Great Results Great quality for great results I already knew what I wanted, I had an idea of the choice of colors , but it was a little hard finding them, I went to home Depot , I sope with the rep and he provide me with different options, I'm glad I choose Behr, I was happy to see my idea came to life, I like the quality, the texture and the fact that has been almost a year since I repainted the room, and everyday look fresh, that I don't have to worry to repaint right away. May 14, 2015
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