Model # 175001

Internet #203202071

Store SKU #418300

BEHR Premium Plus Ultra 1 gal. Ultra Pure White Matte Interior Paint and Primer in One
0678885069995

BEHR Premium Plus Ultra

1 gal. Ultra Pure White Matte Interior Paint and Primer in One

  • Stain-blocking paint & primer in one
  • Excellent durability & hide in fewer coats
  • Finish resists stains and scruffs
$2998 /each
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Frequently Bought Together

Product Overview

  • Stain-blocking paint & primer in one
  • Excellent durability & hide in fewer coats
  • Finish resists stains and scruffs
BEHR Premium Plus Ultra Interior is a high-performance Paint and Primer in One that will change the way you paint and help you get your project done quicker. It combines the properties of an innovative paint with a multi-purpose primer all in one can. The extra protective shell, featuring NANOGUARD technology, offers a Stays Looking New Longer finish for ultimate durability. Choose from 386 exclusive, designer hues or over 2000 beautiful BEHR colors to find your perfect shade.
  • Paint and primer in one for quicker project completion
  • Advanced stain-blocking formula
  • Delivers excellent hide in fewer coats
  • Stain, scuff and mar resistant
  • Easy to clean and resists staining
  • Simple application with brushes, rollers and sprays
  • Flat enamel sheen offers a low-lustre, matte appearance
  • Actual paint colors may vary from on-screen and printer representations
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg
  • Online Price includes a Paint Care fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI and VT



Product Overview

  • Stain-blocking paint & primer in one
  • Excellent durability & hide in fewer coats
  • Finish resists stains and scruffs
Model #: 175001
Sku #: 418300
Internet #: 203202071

BEHR Premium Plus Ultra Interior is a high-performance Paint and Primer in One that will change the way you paint and help you get your project done quicker. It combines the properties of an innovative paint with a multi-purpose primer all in one can. The extra protective shell, featuring NANOGUARD technology, offers a Stays Looking New Longer finish for ultimate durability. Choose from 386 exclusive, designer hues or over 2000 beautiful BEHR colors to find your perfect shade.

California residents: see   Proposition 65 information

  • Paint and primer in one for quicker project completion
  • Advanced stain-blocking formula
  • Delivers excellent hide in fewer coats
  • Stain, scuff and mar resistant
  • Easy to clean and resists staining
  • Simple application with brushes, rollers and sprays
  • Flat enamel sheen offers a low-lustre, matte appearance
  • Actual paint colors may vary from on-screen and printer representations
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg
  • Online Price includes a Paint Care fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI and VT



Info & Guides

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Specifications

Dimensions

Container Size
1 GA-Gallon
Coverage Area (sq. ft.)
400

Details

Color Family
Whites
Color Number
1750
Color/Finish
Ultra Pure White
Dry to touch (min.)
60
HSL Value
24.0:33.3:97.1
Hexadecimal Value
F8F9F5
Interior/ Exterior Paint
Interior Paint
Minimum Temperature for Use (F)
50
Paint & Primer in One
Yes
Paint/Stain Clean Up
Soap & Water
Paint/Stain Key Features
Mildew Resistant,Tintable
Professional Paint Supplies & Values
Pro Supplies
RGB Value
250:247:245
Returnable
Non-Returnable
Sheen
Flat/Matte
Time before recoating (hours)
2
Tint Base
Base 1
Transparency
Solid

Warranty / Certifications

Manufacturer Warranty
Limited Lifetime Warranty

Specifications

Dimensions

Container Size
1 GA-Gallon
Coverage Area (sq. ft.)
400

Details

Color Family
Whites
Color Number
1750
Color/Finish
Ultra Pure White
Dry to touch (min.)
60
HSL Value
24.0:33.3:97.1
Hexadecimal Value
F8F9F5
Interior/ Exterior Paint
Interior Paint
Minimum Temperature for Use (F)
50
Paint & Primer in One
Yes
Paint/Stain Clean Up
Soap & Water
Paint/Stain Key Features
Mildew Resistant,Tintable
Professional Paint Supplies & Values
Pro Supplies
RGB Value
250:247:245
Returnable
Non-Returnable
Sheen
Flat/Matte
Time before recoating (hours)
2
Tint Base
Base 1
Transparency
Solid

Warranty / Certifications

Manufacturer Warranty
Limited Lifetime Warranty

Questions & Answers

cover darker color with white

I have 2 walls that are dark greenish and I would like the walls white will 1 coat paint with primer do the job. I am going to paint the walls myself. Will the paint with primer work.
Asked by: myhouse
I will join Team NO. One coat did not cover a light blue wall and make it white. I would plan on two coats.
Answered by: Sandy
Date published: 2017-09-15

is this paint latex paint

Asked by: buba
I'm not sure if it is a latex or acrylic latex, but it is a water soluable paint.
Answered by: NJM
Date published: 2017-07-19

Is this a semi-gloss I'm using it on m Base moulding and interior door

Asked by: ed
Hi ed, I'm glad you posted your question. The paint you posted your question under is our Matte paint. It is very close to a flat finish. It is not a semi-gloss sheen. Have a nice day! Regards, Amanda
Answered by: Behr
Date published: 2017-09-22

What is the weight of this product?

What is the weight of this product?
Asked by: Susanna
Not sure of the weight but it applied nicely
Answered by: Matty
Date published: 2017-09-22
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Customer Reviews

1 gal. Ultra Pure White Matte Interior Paint and Primer in One is rated 4.4 out of 5 by 1310.
Rated 5 out of 5 by from This paint went on with ease. No splatter, looks great! This paint went on with ease. No splatter, looks great!
Date published: 2017-05-09
Rated 5 out of 5 by from Have been a house painter for over 30 years.....17 years... Have been a house painter for over 30 years.....17 years in Wisconsin and last 15 years in Tennessee. Used Benjamin Moore paints 95% of the time in WI. but since living in TN. I have used the Behr products and I love the Behr Ultra Matte finish (paint & primer). For a much lesser price than Benjamin Moore or Sherwin Williams, I always recommend Behr to my customers as there is no less quality or performance and they save money to boot! Five Stars! Carol Moehrke
Date published: 2017-08-08
Rated 5 out of 5 by from Behr Paint and Behr Primer, are my go-to paint/primer for all my paint projects. Walls, ceilings,... Behr Paint and Behr Primer, are my go-to paint/primer for all my paint projects. Walls, ceilings, and painting furniture. I use Behr paint for my home and for my business, Bella Rosa Appliques~ Furniture & Architectural Appliques/Onlays. It works perfectly on the Rose and Leaves Ceiling Medallion/Ring and the Bird Appliques, in a room I am working on. Awesome Paint, Great Coverage!
Date published: 2017-08-29
Rated 5 out of 5 by from Behr Premium Plus flat matte finish One of the very best paint I've ever used I've been in business for 25 years it's all I use now.
Date published: 2017-08-15
Rated 5 out of 5 by from Product goes on smooth, finishes well. Worth the money. Product goes on smooth, finishes well. Worth the money.
Date published: 2017-05-02
Rated 3 out of 5 by from This is a nearly $30 a gallon paint and primer. Across the board it had high ratings for its clai... This is a nearly $30 a gallon paint and primer. Across the board it had high ratings for its claimed features. I used it on previously painted wood, bare wood, and painted wood with the remnant stain of carpet adhesive. It didn't perform as claimed. However, I used a throwaway roller, so it is possible that significantly contributed to the failure. Even going back with a second coat on the adhesive stains, they showed through. Am I upset? No. The roller may have been the reason. And I know that bare wood is a challenge. Did it meet my expectation? No. I guess sometimes you just have to suck it up and put the oil base primer up first. AND not use a cheap roller. (This is a vintage trailer re-build, if you are wondering.)
Date published: 2017-07-05
Rated 5 out of 5 by from The BIG switch I have always loved Ben Moore until that is I met Behr. Ben and I have had this relationship for more years than I can remember. I thought we were inseparable. I thought there could be none other that would wow me more than Ben. Then came Behr into my life. I have to admit I was a bit skeptical at first. I took that first step and tried Behr out. It was amazing. It was love at first site. Behr and I have a bright future together. You ask where Ben is today? All I know is that I've found my true love in Behr.
Date published: 2017-08-01
Rated 5 out of 5 by from This paint worked out great and covered perfect. I was... This paint worked out great and covered perfect. I was painting a lighter color over navy blue walls from the past and after two coats of primer AND this paint, it covered completely. Great paint. I’ll use it again.
Date published: 2017-05-23
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