BEHR Premium Plus Ultra 1-gal. Ultra Pure White Matte Interior Paint and Primer in One-175001 - The Home Depot

BEHR Premium Plus Ultra

Model # 175001

Internet # 203202071

Store SKU # 418300

1-gal. Ultra Pure White Matte Interior Paint and Primer in One

BEHR Premium Plus Ultra 1-gal. Ultra Pure White Matte Interior Paint and Primer in One

This item has been discontinued.
The Home Depot no longer carries this specific product.

$31.98 / each


Model # 175001

Internet # 203202071

Store SKU # 418300

BEHR PREMIUM PLUS ULTRA Interior is a high performance Paint and Primer in One that will change the way you paint and help you get your project done quicker. It combines the properties of an innovative paint with a multi-purpose primer all in one can. The extra protective shell, featuring NANOGUARD Technology, offers a Stays Looking New Longer finish for ultimate durability. Choose from 386 exclusive, designer hues or over 2000 beautiful BEHR colors to find your perfect color.

California residents: see  Proposition 65 information

  • Paint and a primer in one
  • Advanced stain-blocking formula
  • Excellent hide in fewer coats
  • Stain, scuff and mar resistant
  • Easy to clean finish
  • Simple application with brushes, rollers and sprays
  • Flat enamel sheen offers a low-lustre, matte appearance
  • Subject to or will include a PaintCare recycling fee in the following states: CA, CT, OR, RI, VT, MN
  • Actual paint colors may vary from on-screen and printer representations
  • Click here to use our paint calculator and estimate how much paint you need to complete your project

Info & Guides

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Container Size  1 GA-Gallon  Coverage Area (sq. ft.)  400 
Base  Base 1  Cleanup  Soap & Water 
Color Family  Whites  Color/Finish  Ultra Pure White 
Dry to touch (min.)  60  Interior/Exterior Paint  Interior Paint 
Minimum Temperature for Use (F)  50  Paint & Primer in One  Yes 
Paint Features  Mildew Resistant,Tintable  Paint Type  Water Based 
Professional Paint Supplies & Values  Pro Supplies  RGB Value  250:247:245 
Returnable  Non-Returnable  Sheen  Flat/Matte 
Time before recoating (hours)  Transparency  Solid 
Warranty / Certifications
Manufacturer Warranty  Lifetime Limited Warranty 


Rated 4.7 out of 5 by 382 reviewers.
Rated 5.0 out of 5.0 by Best paint I've ever used I bought this paint to go over the top of a dark blue color in a bedroom. The new color was a light gray. I could not believe how well it covered in just one coat. For a quality job, this is the paint of choice. September 22, 2014
Rated 1.0 out of 5.0 by 2 coats med color did not cover previous med color Have used Behr Premium Plus Ultra successfully in the past without priming first, but they must have changed the formula and now it covers very poorly. Was covering a medium color, and two coats of Behr Premium Plus Ultra in a medium color did not cover the previous medium color. Gave up, put up one coat of primer and one coat of another brand of paint and primer that was actually a much lighter color and voila everything was fine and completely covered. A closer look at the HD website reveals that only the Marquee product is advertised as having one-coat coverage in some colors - the Behr Premium Plus Ultra product is not advertised as having one coat coverage. I'd have actually been happy if it at least covered in 2 coats, but it didn't even do that. February 23, 2015
Rated 5.0 out of 5.0 by Great Product We purchased this paint after we started a home improvement project and the paint we originally bought turned out to be terrible. We were frustrated and starting to lose hope and this paint saved the project. This paint covered perfectly. Our main problem with the first paint was that it went on very thin and dried in streaks, no matter how carefully we applied it. This was absolutely not an issue with the Behr. The Behr went on smoothly, dried quickly, and has a wonderfully smooth texture. Worth the price. January 25, 2015
Rated 5.0 out of 5.0 by the previous owner had already painted the living room Brown Teepew and it was such a great color we decided to use it for the dining room too. It is the perfect color for a living room and a dining room. We bought another brand of paint for the bedrooms and the hall, that Home Depot had on a sale , and that paint looks so chalky. I really wish we had chosen Behr for the whole house!!! I would highly recommend Behr paint and when it is time to paint my bedroom again, I will most certainly use Behr. December 10, 2014
Rated 5.0 out of 5.0 by The Best Ever This is the only paint that i have used in over 15 years. It has the best coverage no matter what sheen your using. I know that a gallon is going to cover whatever i'm painting, with no others to buy. Keep up the excellent products. Thank You December 11, 2014
Rated 4.0 out of 5.0 by Good coverage and easy to apply I used BEHR premium plus ultra to paint the upstairs hallway in my house. The color is Mushroom Bisque which is amazing. The paint went on smooth and with good coverage in one coat. I had to only do some spot treatments after the first coat. December 10, 2014
Rated 5.0 out of 5.0 by one coat wonder i dread painting because i am a perfectionist but this paint came through for me and i painted a huge master bedroom suite recently and i looked great with only 1 coat. thanks behr. December 9, 2014
Rated 5.0 out of 5.0 by great product this is the best paint in its price range. Provides great coverage and high hiding properties . December 3, 2014
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