Model # 175001

Internet #203202071

Store SKU #418300

BEHR Premium Plus Ultra 1 gal. Ultra Pure White Matte Interior Paint and Primer in One
0678885069995

BEHR Premium Plus Ultra

1 gal. Ultra Pure White Matte Interior Paint and Primer in One

  • Stain-blocking paint and primer in one
  • Excellent coverage in fewer coats
  • Finish resists stains and scuffs
$2998 /each

Frequently Bought Together

Product Overview

BEHR Premium Plus Ultra Interior is a high-performance Paint and Primer in One that will change the way you paint and help you get your project done quicker. It combines the properties of an innovative paint with a multi-purpose primer all in one can. The extra protective shell, featuring NANOGUARD technology, offers a Stays Looking New Longer finish for ultimate durability. Choose from 386 exclusive, designer hues or over 2000 beautiful BEHR colors to find your perfect shade.

California residents: see   Proposition 65 information

  • Paint and primer in one for quicker project completion
  • Advanced stain-blocking formula
  • Delivers excellent hide in fewer coats
  • Stain, scuff and mar resistant
  • Easy to clean and resists staining
  • Simple application with brushes, rollers and sprays
  • Flat enamel sheen offers a low-lustre, matte appearance
  • Actual paint colors may vary from on-screen and printer representations
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg
  • Online Price includes a Paint Care fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI and VT



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Customer Questions & Answers

cover darker color with white

I have 2 walls that are dark greenish and I would like the walls white will 1 coat paint with primer do the job. I am going to paint the walls myself. Will the paint with primer work.
Asked by: myhouse
I will join Team NO. One coat did not cover a light blue wall and make it white. I would plan on two coats.
Answered by: Sandy
Date published: 2017-02-06

is this paint latex paint

Asked by: buba
I've heard some where that it's acrylic.
Answered by: Keds
Date published: 2017-05-23

what type of paint do I use to cover old oil base paint on walls in kitchen?

what type of paint do I use to cover old oil base paint on walls in kitchen?
Asked by: bandit
Although the Ultra series is an 'all in one' paint to be safe I would cover the oil based paint with a stand alone primer before applying this latex based product.
Answered by: Jimmy
Date published: 2017-04-29

How long before second coat with ceiling paint

Asked by: joseph
Waited three hours to make sure that it dried and I could see any streaks or bleeding spots.
Answered by: SeniorITCitizen
Date published: 2017-05-23
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Customer Reviews

1 gal. Ultra Pure White Matte Interior Paint and Primer in One is rated 4.5 out of 5 by 885.
Rated 1 out of 5 by from Absolute waste of money; I now have 5 coats on an already painted wall that was cream previously ... Absolute waste of money; I now have 5 coats on an already painted wall that was cream previously and I finally have coverage. That's not the worst part, we went back to the store and complained as the matte sheen is not even, it goes from flat to matte to more satin across the wall and depending which way the roller or brush was oriented. I was told it must be my roller, so I stupidly purchased another can and a new roller as recommended, but the finish is just the same and it is not the wall having different porosity. Window light shines across the wall and the paint finish looks terrible. We are giving up and going back to Kelly Moore.
Date published: 2016-12-11
Rated 5 out of 5 by from We were persuaded to use Behr paint on the outside of our house last year. This year we told a di... We were persuaded to use Behr paint on the outside of our house last year. This year we told a different painter that we wanted to use Behr paint on the interior of our house. After painting one room he said," this is the best paint I've ever used." The picture is of the second bedroom he painted. This is an old house, and it needs all the help it can get.
Date published: 2017-02-07
Rated 5 out of 5 by from Product goes on smooth, finishes well. Worth the money. Product goes on smooth, finishes well. Worth the money.
Date published: 2017-05-02
Rated 1 out of 5 by from Pure Ultra White = False economy, patchy mess & waste of time and money We just bought a house and wanted to update it in a contemporary clean Scandinavian looking White. I'm painting several rooms and hallways so with so much to paint on a tight budget and good reviews here I decided to go for it with the Behr. I wanted to get rid of the varied colours in each room which ranged from lilac to lime green! Doing so many rooms I tried a bedroom first. I used the Pure Ultra White so this review is only applicable to that colour. It's very hard to apply evenly, and I have painted several rooms in the past. It dries out very quickly and even taking great care to do an even application it looked very patchy. Decided to push on with the second coat hoping that would sort things out, and on a time deadline painted first coats on the other walls I had. The second coat still looked really patchy. As far as I'm concerned if it doesn't cover in 2 coats it's a waste of time. I was going from a pale baby blue to white so it should be able to cover. I did my rubbing down and prep. It also seems to have a drip issue, and I am careful not to be over generous. I had several large patches of runs which looked awful, and which I had to chip off, sand back down to smooth again before repainting over. I have no car so made several trips on the bus to Home Depot carrying back gallons of paint, so having to redo this is significant time and effort. Realising I would need to do at least 3 coats on all walls I decided I had to move to something else with 3 more rooms to paint. Very Frustrating. Bought Sherwin Williams super paint as they have a promotion on now and Benjamin Moore regal select to try. Super paint goes on like a dream. Soon as you try it you can tell how inferior the Behr is in comparison. However my second error of thinking I would use up the Behr I had as a base coat cost me again. The patchiness shows through the super paint too as it's so uneven so I gave myself even more work to do again. Had I done with super paint to begin with I'm sure it would have looked great in 2 coats..now I need to do a 3rd. Finally tried the regal select on a different room which has great coverage, was the thickest of the 3 and should be used very sparingly. Again it rolls on no patches and is far superior to Behr. It also covered in half a gallon what took nearly a full gallon of Behr. So I'm buying more regal select and I will now go over all walls in a top coat of this. Also the bright white tone "distant grey" has a hint more warmth than the Pure Ultra White, which has taken the walls from cheap uneven looking mess to now expensive looking white. Lesson learned - even using Behr as a base coat was a total waste of time and money.
Date published: 2016-12-14
Rated 5 out of 5 by from I have used just about every paint on the market over the years but every since I tried the Behr ... I have used just about every paint on the market over the years but every since I tried the Behr Ultra I'm sticking with it. It covers very well; is low odor and is an excellent value. So far I have used the eggshell, satin and enamel finishes and they all work very well. Although the product is an 'all in one' paint I would probably use a separate primer coat first that has good sealing properties on new drywall. But that might be a good question for the experts at Home Depot. I have also been impressed with Home Depot's ability to match colors by other manufacturers.
Date published: 2017-04-29
Rated 1 out of 5 by from Worst paint I have ever used. It dries so quickly that it blobs up as you blend it in. Even add... Worst paint I have ever used. It dries so quickly that it blobs up as you blend it in. Even adding water, as suggested by Behr customer service, it is only marginally better. We are painting over sheetrock that is almost 50 years old and has had a layer of paint and then wallpaper. We scrubbed the walls well after removing the wallpaper. We are going to try priming the wall first and then use this again. Most likely we will buy Sherman Williams, getting them to match the color. It is too bad as I used to like Behr paint but know do not trust them to make any paint well.
Date published: 2017-05-22
Rated 1 out of 5 by from I wish I primed first Home Depot usually has great customer service so I trusted everyone who said that this paint has primer in it. They said that even though the ugly grey color that I was trying to cover was darker than the yellow I had selected, it would cover just fine. I have painted a lot of rooms and never have I had to cut in four times! I had to buy two gallons to paint my room even though it is supposed to be guaranteed for two coats for the size of this particular room. I'll probably get a third gallon because I can still see the grey. And I'll cut in two more times!
Date published: 2017-01-05
Rated 1 out of 5 by from Don't believe it! Did not cover nearly as well as expected. Other products we've used with pain... Don't believe it! Did not cover nearly as well as expected. Other products we've used with paint and primer in one have covered nicely in one coat. In one instance, one coat changed a deep "old gold" color to a light grey. Hubby is on the way to Home Depot now to purchase a second gallon to cover this small room, and then that's the last we'll be seeing of this product. No, I would not recommend this if you are thinking "paint & primer in one" (as the label states) means what it says. Plan on a primer coat, and a finish coat. Very disappointed in this.
Date published: 2017-02-05
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