BEHR Premium Plus Ultra 1-gal. Ultra Pure White Matte Interior Paint and Primer in One-175001 - The Home Depot
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BEHR Premium Plus Ultra

Model # 175001

Internet # 203202071

Store SKU # 418300

1-gal. Ultra Pure White Matte Interior Paint and Primer in One

BEHR Premium Plus Ultra 1-gal. Ultra Pure White Matte Interior Paint and Primer in One

This item has been discontinued.
The Home Depot no longer carries this specific product.

$31.98 / each


Model # 175001

Internet # 203202071

Store SKU # 418300

BEHR PREMIUM PLUS ULTRA Interior is a high performance Paint and Primer in One that will change the way you paint and help you get your project done quicker. It combines the properties of an innovative paint with a multi-purpose primer all in one can. The extra protective shell, featuring NANOGUARD Technology, offers a Stays Looking New Longer finish for ultimate durability. Choose from 386 exclusive, designer hues or over 2000 beautiful BEHR colors to find your perfect color.

California residents: see  Proposition 65 information

  • Paint and a primer in one
  • Advanced stain-blocking formula
  • Excellent hide in fewer coats
  • Stain, scuff and mar resistant
  • Easy to clean finish
  • Simple application with brushes, rollers and sprays
  • Flat enamel sheen offers a low-lustre, matte appearance
  • Subject to or will include a PaintCare recycling fee in the following states: CA, CT, OR, RI, VT, MN
  • Actual paint colors may vary from on-screen and printer representations
  • Click here to use our paint calculator and estimate how much paint you need to complete your project

Info & Guides

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Container Size 
1 GA-Gallon 
Coverage Area (sq. ft.) 
Base 1 
Soap & Water 
Color Family 
Ultra Pure White 
Dry to touch (min.) 
Interior/Exterior Paint 
Interior Paint 
Minimum Temperature for Use (F) 
Paint & Primer in One 
Paint Features 
Mildew Resistant,Tintable 
Paint Type 
Water Based 
Professional Paint Supplies & Values 
Pro Supplies 
RGB Value 
Time before recoating (hours) 
Warranty / Certifications
Manufacturer Warranty 
Lifetime Limited Warranty 


Rated 4.6 out of 5 by 414 reviewers.
Rated 5.0 out of 5.0 by Best paint I've ever used I bought this paint to go over the top of a dark blue color in a bedroom. The new color was a light gray. I could not believe how well it covered in just one coat. For a quality job, this is the paint of choice. September 22, 2014
Rated 5.0 out of 5.0 by Best paint ever! My son just purchased a Condo 270 sq ft. Every room needed to be painted. The rooms were red, dark blue, green, caramel, and purple. We were sure that we were going to have to paint the walls two times. Because we choose gray and blues,we thought that it was going to take a great deal of time. However using Behr Premium Plus Ultra Paint we were amazed that we only had to paint one coat, with a little touch up here and there .Behr Paint is amazing, it's no wonder that it is rated number one.We love it! We will only use Behr paint from now on. April 23, 2015
Rated 5.0 out of 5.0 by Good Paint Product As a former professional painter I was impressed with the Behr formula; true one-coat coverage (even with deep colors), easy application, and no "flashing" on spackled surfaces-no need for spot priming.I've used the Matte and Eggshell finishes throughout my home and have encountered no problems--this is a time saving product that's definitely a value and gives an excellent finish.I apply using a quality 2/12" nylon angular brush for cutting in, then a 3/8" nap lambswool roller (lambswool holds the paint and doesn't throw it or spatter everything around).A 14" roller makes the work go quickly and doesn't leave "track" marks when painting a ceiling.Compared to top-name brands I've used in the past, this product can't be beat-- I recommend it highly.----George F. April 29, 2015
Rated 5.0 out of 5.0 by Our new addition looks fantastic We're finishing up a nearly 900 s.f. addition, and finally had the chance to paint. We chose Behr's Premium Plus Ultra Matte paint, because we wanted a surface that was easy to clean, but wasn't very glossy. The Matte finish was perfect, and despite 2 of the colors being fairly dark, two easy coats covered perfectly. We couldn't be more pleased with the end result. April 26, 2015
Rated 5.0 out of 5.0 by never anything else! Behr has never let me down. This matte finish is my favourite to work with. It helps to hide imperfections in the wall but is also washable. I've worked with hundreds of clients as a professional painter and always recommend Behr. It's never the wrong choice. In my home, I wouldn't use anything else. Thank you Behr! April 24, 2015
Rated 5.0 out of 5.0 by Behr paint user for life I have used Behr products for years. My latest project was on the walls for my kitchen remodel. I painted over a lighter color with a darker color and it covered fine. The color was a good color match to the new cabinets and looks great. I would recommend Behr to anybody looking for quality at a reasonable price. April 23, 2015
Rated 5.0 out of 5.0 by Best Paint Ever This paint covers so well, we have painted our entire house with it and several rooms more than once with it in new colors. That being said we've covered over darker walls with it without any problem. You won't be disappointed with this paint! April 23, 2015
Rated 5.0 out of 5.0 by Licensed Iowa university products We have been licensed with the major universities in Iowa, painting their logos on concrete and wood. We tried several different brand of paint, but when finally found Behr, we looked no further. The red, the purple and yellows are remarkable. The pigment, the coverage and the durability is outstanding. We have either an hour and a half or two hour drive to buy this product and feel it is worth the trip. April 17, 2015
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