Model # 175001

Internet #203202071

Store SKU #418300

BEHR Premium Plus Ultra 1 gal. Ultra Pure White Matte Interior Paint and Primer in One

BEHR Premium Plus Ultra

1 gal. Ultra Pure White Matte Interior Paint and Primer in One

  • Stain-blocking paint & primer in one
  • Excellent coverage in fewer coats
  • Finish resists satins and scuffs
$29.98 /each

Frequently Bought Together

Product Overview

BEHR Preminum Plus Ultra Interior is a high performance Paint and Primer in One that will change the way you paint and help you get your project done quicker. It combines the properties of an innovative paint with a multi-purpose primer all in one can. The extra protective shell, featuring NANOGUARD Technology, offers a Stays Looking New Longer finish for ultimate durability. Choose from 386 exclusive, designer hues or over 2000 beautiful BEHR colors to find your perfect color.

California residents: see   Proposition 65 information

  • Paint and a primer in one
  • Advanced stain-blocking formula
  • Excellent hide in fewer coats
  • Stain, scuff and mar resistant
  • Easy to clean finish
  • Simple application with brushes, rollers and sprays
  • Flat enamel sheen offers a low-lustre, matte appearance
  • Actual paint colors may vary from on-screen and printer representations
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit
  • Online Price includes a Paint Care fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI and VT

Info & Guides

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Warranty / Certifications

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Customer Questions & Answers

cover darker color with white

I have 2 walls that are dark greenish and I would like the walls white will 1 coat paint with primer do the job. I am going to paint the walls myself. Will the paint with primer work.
Asked by: myhouse
I will join Team NO. One coat did not cover a light blue wall and make it white. I would plan on two coats.
Answered by: Sandy
Date published: 2017-02-06

is this paint latex paint

Asked by: buba
Virtually all paint available now is water-based. I guess that makes it "latex".
Answered by: Poncho
Date published: 2017-03-04

Will this seal old wood such as a wooden fence

Asked by: Dan
Hi Dan, Thanks for your question. We don't recommend using our Premium Plus Ultra Interior Matte paint on a wooden fence. Our interior coatings dry to a harder finish than our exterior products, so they can hold up to the kind of washing and scrubbing an interior surface is subjected to. Exterior coatings are flexible enough to move with the surface as it expands and contracts with the weather. I recommend using something like our Solid Color Weatherproofing All-In-One Wood Stain & Sealer on your wooden fence instead, which can be viewed here: Best wishes for your project! - Sara
Answered by: Behr
Date published: 2016-10-11

is this the lightest shade of white there is?

needs to match my new bathfitter shower white
Asked by: gc
Answered by: M49
Date published: 2017-02-07
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Customer Reviews

1 gal. Ultra Pure White Matte Interior Paint and Primer in One is rated 4.6 out of 5 by 781.
Rated 1 out of 5 by from Absolute waste of money; I now have 5 coats on an already painted wall that was cream previously ... Absolute waste of money; I now have 5 coats on an already painted wall that was cream previously and I finally have coverage. That's not the worst part, we went back to the store and complained as the matte sheen is not even, it goes from flat to matte to more satin across the wall and depending which way the roller or brush was oriented. I was told it must be my roller, so I stupidly purchased another can and a new roller as recommended, but the finish is just the same and it is not the wall having different porosity. Window light shines across the wall and the paint finish looks terrible. We are giving up and going back to Kelly Moore.
Date published: 2016-12-11
Rated 5 out of 5 by from We were persuaded to use Behr paint on the outside of our house last year. This year we told a di... We were persuaded to use Behr paint on the outside of our house last year. This year we told a different painter that we wanted to use Behr paint on the interior of our house. After painting one room he said," this is the best paint I've ever used." The picture is of the second bedroom he painted. This is an old house, and it needs all the help it can get.
Date published: 2017-02-07
Rated 1 out of 5 by from Behr Premium Plus Ultra Paint & Primer in One Matte Finish Exterior Paint The problem with this so-called premium paint is the sheen.You end up with a finish rife with shine stains,for lack of a better description.It doesn't matter how careful you are or how many coats you apply-it's a byproduct of the paint....Avoid !
Date published: 2016-10-07
Rated 5 out of 5 by from Consistently reliable coverage I recently purchased reno home and used Behr Paint for every single room. Without hesitation, I would recommend this paint. Very consistent coverage, every time! [This review was collected as part of a promotion.]
Date published: 2016-11-05
Rated 3 out of 5 by from Paint The paint goes on well but required two full coats and some touch up over a not so dark color.
Date published: 2016-11-09
Rated 1 out of 5 by from Pure Ultra White = False economy, patchy mess & waste of time and money We just bought a house and wanted to update it in a contemporary clean Scandinavian looking White. I'm painting several rooms and hallways so with so much to paint on a tight budget and good reviews here I decided to go for it with the Behr. I wanted to get rid of the varied colours in each room which ranged from lilac to lime green! Doing so many rooms I tried a bedroom first. I used the Pure Ultra White so this review is only applicable to that colour. It's very hard to apply evenly, and I have painted several rooms in the past. It dries out very quickly and even taking great care to do an even application it looked very patchy. Decided to push on with the second coat hoping that would sort things out, and on a time deadline painted first coats on the other walls I had. The second coat still looked really patchy. As far as I'm concerned if it doesn't cover in 2 coats it's a waste of time. I was going from a pale baby blue to white so it should be able to cover. I did my rubbing down and prep. It also seems to have a drip issue, and I am careful not to be over generous. I had several large patches of runs which looked awful, and which I had to chip off, sand back down to smooth again before repainting over. I have no car so made several trips on the bus to Home Depot carrying back gallons of paint, so having to redo this is significant time and effort. Realising I would need to do at least 3 coats on all walls I decided I had to move to something else with 3 more rooms to paint. Very Frustrating. Bought Sherwin Williams super paint as they have a promotion on now and Benjamin Moore regal select to try. Super paint goes on like a dream. Soon as you try it you can tell how inferior the Behr is in comparison. However my second error of thinking I would use up the Behr I had as a base coat cost me again. The patchiness shows through the super paint too as it's so uneven so I gave myself even more work to do again. Had I done with super paint to begin with I'm sure it would have looked great in 2 I need to do a 3rd. Finally tried the regal select on a different room which has great coverage, was the thickest of the 3 and should be used very sparingly. Again it rolls on no patches and is far superior to Behr. It also covered in half a gallon what took nearly a full gallon of Behr. So I'm buying more regal select and I will now go over all walls in a top coat of this. Also the bright white tone "distant grey" has a hint more warmth than the Pure Ultra White, which has taken the walls from cheap uneven looking mess to now expensive looking white. Lesson learned - even using Behr as a base coat was a total waste of time and money.
Date published: 2016-12-14
Rated 5 out of 5 by from Amazing coverage and color selection. I've recently taken on the project of repainting an entire house (my first house) and did not automatically go with Behr paint which was a huge mistake. The first two rooms I painted turned out horrible. The paint did not cover well and was more expensive and it also ran. As I moved onto the bedroom I decided to switch paint and went with this brand. The difference was immediately apparent. This paint covers so well with so little. It is also very reasonably priced and the color selection is amazing. I will never be using anything else. [This review was collected as part of a promotion.]
Date published: 2016-09-25
Rated 1 out of 5 by from I wish I primed first Home Depot usually has great customer service so I trusted everyone who said that this paint has primer in it. They said that even though the ugly grey color that I was trying to cover was darker than the yellow I had selected, it would cover just fine. I have painted a lot of rooms and never have I had to cut in four times! I had to buy two gallons to paint my room even though it is supposed to be guaranteed for two coats for the size of this particular room. I'll probably get a third gallon because I can still see the grey. And I'll cut in two more times!
Date published: 2017-01-05
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