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TrafficMASTER Allure Ultra

Model # 742915.0

Internet # 202819081

12 in. x 23.82 in. Aegean Travertine Ivory Resilient Vinyl Tile Flooring (19.8 sq. ft. / case)

This item has been discontinued.
The Home Depot no longer carries this specific product.

$3.67 /sq. ft.
Covers 19.8 sq. ft.
$72.67 /case




Model # 742915.0

Internet # 202819081

Store SO SKU # 393305

Allure Ultra gives you the richness and beauty of real travertine with luxurious embossing for a beautiful look and feel. Dramatic 12 in. x 23.82 in. tiles are quiet under foot, easy to maintain and offer state of the art click-lock installation technology. Allure Ultra's simple angle-slide-lock installation system allows for easy, no-glue installation, saving time, effort and money. Plus, a commercial-grade wear layer gives Allure Ultra superior durability that can stand up to heavy traffic at home or in your office. With Allure Ultra, you can transform any room in your home quickly and easily.

  • Aegean Travertine Ivory color finish offers the natural look of real travertine tile flooring
  • 5.0 mm thickness x 12 in. width x 23.82 in. length
  • 20 mil commercial-grade wear layer with a ceramic bead overlay
  • Highly durable resilient flooring can be used almost anywhere in your home or business
  • 100% waterproof construction prevents warping, mold and mildew
  • For use indoors and in temperature controlled environments only
  • Easy to clean and maintain
  • Refer to the installation guide for detailed instructions
  • All online orders for this item ship via parcel ground and may arrive in multiple boxes
  • 10 tiles per case

Info & Guides

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Approximate Tile Size 
Coverage Area (sq. ft./case) 
Product Length (in.) 
Product Thickness (in.) 
Product Thickness (mm) 
Product Width (in.) 
Square Feet per Box (sq.ft.) 
Color Family 
Aegean Travertine Ivory 
Commercial / Residential 
Commercial / Residential 
Flooring Product Type 
Vinyl Plank 
Installable over Cork Underlayment 
Mark Resistant 
Product Weight (lb.) 
4.07 lb 
Scratch Resistant 
Skid Resistant 
Stain Resistant 
Vinyl Surface Type 
Warranty / Certifications
Manufacturer Warranty 
Lifetime limited residential, 10-year limited commercial 


Rated 3.7 out of 5 by 29 reviewers.
Rated 4.0 out of 5.0 by pretty decent I thought this floor went in pretty easily once you got the hang of it. We put it over a slightly uneven floor and it went in easy, but now that it is settling you can notice it a little bit. We chose vinyl over laminate because we have 2 dogs that slobber all over the floor and thought that way it would not warp the floor. The drawback however is that you can see every water drop and every paw print on this floor. I have found that it is best cleaned with a steam mop with the finger mop head to avoid seeing streaks, so that is kind of a pain. Overall it is better than the cheapo vinyl roll that was in before and we would do it again. May 22, 2013
Rated 3.0 out of 5.0 by Looks good, difficult to install Thank you to all the previous reviewers. I almost didn't buy this product based on your content about having patience and what a pain this is to install. All who wrote "patience required" were not joking! I put a floor in my kitchen that is 10' x 20' (not counting the real estate taken up by the cabinets) and it took me two weeks of patient and deliberate work. I didn't rush it and that is why I was able to do this. I recommend checking out my photos for a look at the tools I used to do this by myself. Not pictured are the oscillating tool, variable speed Dremel with cutting wheel, and more dumbbells. The first row goes down easy. Subsequent rows will test your patience. I used dumbells and kettlebells to hold down previously installed pieces as I worked my way left to right and at times, right to left. Without the weight to hold the previous pieces in place, they will pull out as you attach the short side and the long side of the next piece. Just like previous posts, I also recommend putting the short side first by lifting the previous piece up a little bit and then put the long sides together, again, by holding the previous piece in your second hand. Then use your third and fourth hands to weild the rubber mallet and the deadblow hammer with tapping block to put the pieces together. This product does not click or snap together as indicated in any video or instructions. The instructions in the box were NOT for this specific Allure product. You'll see two mallets in my picture, a rubber mallet and a deadblow mallet (hammer). The rubber mallet is necessary to coax the pieces into place without damaging the edges of the "snap & click" assembly. I highly recommend a deadblow hammer, tapping block, and pull bar to help install pieces against a wall and in the open as you go, and especially on that last row. Holy cow! Use the cardboard interleaving to make templates. They are the exact size of the flooring pieces. For intricate cuts that are right against door molding you can use a Dremel or an oscillating tool but please be careful and take your time. Recommend and oscillating tool or Japanese flex saw to cut the bottom of door molding to allow the flooring to go underneath it. It looks better and because you can't put shoe molding at the foot of door molding. For my installation I left the original (and cheap) contractor-grade roll vinyl laminate in place. I used a staple gun to tack down the edges of the original vinyl that curled up when I removed the shoe molding. Didn't want the new flooring popping up later. Keep the little kids out of the room because you'll be spouting expletives. Check your pieces as you open each box. I used 11 boxes for my DIY project and had four pieces that were unusable as whole pieces due to damage on the edges (the gray edging). You can save yourself some time on the "almost done!" end of the job by cutting, staining, and polyacrylic coating the shoe molding for next to your cabinets. I didn't have any and had to add this to my task list. I am glad this project is done and I'm sure I saved myself two or three times the cost of the material in labor cost but I wouldn't do this again on a bet! Do I recommend it? Yes, but...have patience and take your time. I'm no professional, just a basic DIY'er. Good luck to all! I'm available if you need to vent. February 13, 2013
Rated 5.0 out of 5.0 by Great Product Product has great quality. Looks very nice and easy to clean. After several trys to install it, I finally got the hang of it. Do as the instruction tell you and you shouldn't have any problem installing this flooring. Just remember put it at an 20 degree angel and it will go together nicely. I didn't need very many tools to install this flooring. Rubber hammer works great, to tap into place. September 17, 2013
Rated 5.0 out of 5.0 by Great floor. Free shipping to store. Arrived in just a few days. No damage to any pieces in three boxes. Installation was a breeze. Easy to cut with utility knife. Snaps together nicely for tight fit. Can't hardly see the seams. Love it. Would definitely recommend. June 19, 2013
Rated 1.0 out of 5.0 by Allure Ultra Worst Flooring I have ever worked with I have been doing diy projects for over 40 years, this is by far the worst design I have ever seen. I should have read the reviews before I bought the stuff. It defies logic that you can snap in two sides of a piece of flooring without something else coming loose, as for sliding the long side into the piece before it is a joke, the shxx, stuff is made not to slide once it is locked together on the end. It is the worst money I have ever spent on flooring. Would not again purchase or recommend this stuff !! August 6, 2015
Rated 4.0 out of 5.0 by Disguises my old uneven floors quite well My contractor had no problems installing the flooring. I am pleased with the soft feel underfoot and quietness, coupled with an overall very nice appearance. My house was built in 1948 and has some irregularity and slope in the flooring in places. This flooring really helped to make that less obvious. **With ANY flooring of ANY kind (tile, hardwood, vinyl), it's important to bring the boxes of flooring into the house and let them set for two days before installation, in order to give the flooring time to acclimate to the house temperature and humidity. This helps to avoid shrinkage and expansion problems after installation. August 31, 2015
Rated 5.0 out of 5.0 by Really great flooring This was the first time we had even heard about this type of flooring recommended by our contractor. We chose the one that looks more like tile than the wood grain style. He put it down in our enclosed porch over plywood and in the new breezeway over concrete and it looks great. It looks finished and bright and, because of the pattern in the floor, it will be a little less noticeable when we track in from the new garage. We love it. This will also be my exercise area for my treadmill and elliptical. This flooring made the area look like part of the house rather than part of the garage. The only problem was for the contractor's assistant to get the hang of the "slide and click" needed to put the individual pieces in. Once he put in a few pieces, he got the rhythm and the rest went in quickly and formed a tight surface. My nephew saw it and is looking to use it in a woodgrain pattern in his house. April 21, 2015
Rated 4.0 out of 5.0 by Nice looking floor This floor was fairly easy to put in. I put this in the entire house as a continuous floor, which may be why I had some problems. It is difficult to cut around doorways and such. It is also very difficult when you are not in a square room, as you try to put in new pieces it can pull out the seems 10ft away. It was impossible to keep the seams completely together. I do have some very slight gaps that are only noticeable to me. They are together enough to seal out moisture. If this floor lasts for 10 years or more I will be very happy. The color hides dirt very well...and dog hair( 2 yellow labs), which is why I chose this color/style. It is easy to clean and looks great, you definately need a jigsaw to cut around doorways. Tracing on paper, then on the tile is the easiest way. A utility knife works for the most part, but if the cut is too small or not straight you need the jig. After you get the first two rows down it gets easier, as you will struggle getting the seams to stay together in those first couple of rows before it is stabilized. October 15, 2011
  • 2015-10-02T14:13:05.688-05:00
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