Model # 105001

Internet #202761505

Store SKU #923827

BEHR Premium Plus 1 gal. Ultra Pure White Flat Zero VOC Interior Paint
0678885050832

BEHR Premium Plus

1 gal. Ultra Pure White Flat Zero VOC Interior Paint

  • Durable, mildew-resistant finish
  • Seals both uncoated and previously painted surfaces
  • Resists dirt and grime
$2397 /each

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Product Overview

BEHR Premium Plus Zero VOC Self-Priming Interior Flat is 100% acrylic and provides a mildew-resistant finish. This easy-clean flat provides excellent touch-up, ultimate durability and exceptional hide. The finish displays a non-reflective, matte appearance.

California residents: see   Proposition 65 information

  • Ideal for family rooms, living rooms, dining rooms, bedrooms and ceilings
  • 100% acrylic finish for easy cleaning
  • Tough and durable matte finish
  • Covers 250 to 400 sq. ft. per gallon
  • Easy soap and water cleanup
  • Exceptional latex formula provides a mildew-resistant finish
  • Self-priming finish seals the surface
  • Actual paint colors may vary from on-screen and printer representations
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg.
  • Online Price includes a Paint Care fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI and VT
  • Click here to use our paint calculator and estimate how much paint you need to complete your project

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Customer Questions & Answers

Is it ok to paint it on a ceiling? (3 questions)

Q1: I've never painted before... and while I was searching for this Behr Paint, I saw some of them were labeled for "ceiling." Do we use different type of paint for walls and ceilings? Q2: I am looking for a sample of Behr Premium Plus Ultra Pure White #1050. I couldn't find it on the Home Depot website... Do they have them in the store? Q3: I found a 10 year old(probably older) Behr #1050 paint that the previous home owner had left... It's not dried but looks kind of yellowish and smells like poison. I shouldn't use this, right...? Thank you...
Asked by: Mimi
Q1 - Ceiling white is generally a flat paint and will give the feeling of more warmth in the room...,.. It's a good thing. Q2 - I don't believe HD has "Samples". The high end paint stores have 4(?) ounce samples but the price of their paints make them VERY expensive. Get the color swatch/cards and do the best you can. It'll be fine. Q3 - Spread some on some cardboard every few days until it's all gone and dried up . That's the only safe way of disposing it. I wouldn't think of using paint that's questionable ~ it's too much work to worry about the price of the paint.
Answered by: Jimbo
Date published: 2017-03-02

Can BEHR Premium Plus 1-gal. Ultra Pure White Flat Zero VOC Interior Paint be used over new drywall or do I need a primer?

Asked by: Anonymous
I would not recommend this paint to anyone for any application
Answered by: Doug
Date published: 2017-03-09

Is the Behr Premium Plus Ultra White No. 2050 an oil or water base paint. The color is Interior Egg Shell enamel/self priming

Asked by: Tony
water based
Answered by: onavegador
Date published: 2016-12-12

Kitchen ceiling paint, can I use a semi or gloss for ease of cleaning

Asked by: Bulldog
yes, you can use either. gloss will clean up a little easier.
Answered by: none
Date published: 2017-03-28
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Customer Reviews

1 gal. Ultra Pure White Flat Zero VOC Interior Paint is rated 4.2 out of 5 by 2742.
Rated 5 out of 5 by from BEHR semi-gloss prime & Paint gallon paint helped me to complete my paint project easier and quic... BEHR semi-gloss prime & Paint gallon paint helped me to complete my paint project easier and quicker. I painted a new bedroom for my grandbaby and results were better than I expected.. I was able to paint the entire walls, borders window frame and had some left over for touch-ups around the house. It adhered immediately, it did not soak into the walls. I did not have to apply more than one coat, worked great with both roller & brush. Easy clean up and a very nice gloss. Everyone complements the completed project!
Date published: 2017-04-11
Rated 5 out of 5 by from This paint is the best. Tried it because it was highly recommended by Consumers Report and they w... This paint is the best. Tried it because it was highly recommended by Consumers Report and they were on the money. Coverage is excellent - doesn't leave brush/roller marks. Very happy with it -- using it to paint trim and cabinets in my kitchen.
Date published: 2017-03-02
Rated 1 out of 5 by from I got this paint to put a fresh coat over white trim. I purchased the ultra white color. It too... I got this paint to put a fresh coat over white trim. I purchased the ultra white color. It took 3-4. Coats to get a solid color. I do not have time to paint something 3 or 4 times... would never buy this again.
Date published: 2016-12-07
Rated 5 out of 5 by from I have always found BehR Premium Plus to be excellent paint. even consumer reports magazine rates... I have always found BehR Premium Plus to be excellent paint. even consumer reports magazine rates it very highly. Regardless of the various paint brand claims, I have seldom seen any paint really cover in one coat. this time I was painting over a similar color but was still sure that it would require 2 coats. to my surprise, it covered in one coat and looked beautiful. While here, I will offer a tip on saving unused paint. First, never paint directly out of the paint can unless you are sure you are going to use all of it. You will put crud in your paint can if you do. Pour in to another container and super clean the paint can rim. A clean can rim will seal well again and your unused paint will not be contaminated or wasted.
Date published: 2017-02-08
Rated 5 out of 5 by from Used the P&P as a primer and a ceiling cover. It's very easy to apply and covers everything very... Used the P&P as a primer and a ceiling cover. It's very easy to apply and covers everything very nicely. I used to use regular ceiling paint which did a poor job of covering/hiding previous surfaces; the P&P excels at that -- just one coat does the job. .
Date published: 2017-03-14
Rated 5 out of 5 by from Bought this paint for a washer/dryer pedestal. It covered very well even on raw wood. The durab... Bought this paint for a washer/dryer pedestal. It covered very well even on raw wood. The durability has been fantastic as well.
Date published: 2017-01-24
Rated 1 out of 5 by from In 2010 I painted every wall of my house with behr interior satin latex in ultra pure white. It ... In 2010 I painted every wall of my house with behr interior satin latex in ultra pure white. It was absolutely lovely - glowing, soft sheen, smooth, even coverage, no brush or roller marks. It held up well and cleaned easily. Had been so pleased that I wanted to paint my new house the same. What has happened between 2010 and November 2016?? Have been painting all my life and this is the worst paint I have ever used. So far I've only done the cutting in but will not continue with this paint. It is thick and gummy and hard to apply without leaving brush marks. Dries so fast that you cannot maintain a wet edge and brush drags over the surface. I will return the whole 5 gallon bucket tomorrow and will never use Behr paint again. I'm sorry to say, it's really that bad.
Date published: 2016-11-29
Rated 1 out of 5 by from While I appreciate the Zero VOC status (because I'm 8.5 months pregnant and this was for our daug... While I appreciate the Zero VOC status (because I'm 8.5 months pregnant and this was for our daughter's room), and that the color is spot on, the coverage sucks. We had to do three coats of light aqua over Navajo White walls and you can STILL see through some spots. We got the same base for the trim white, and it looks more white-washed than full coverage too. We used the Behr Marquee for our son's room last July, and had much better coverage. We'll be using the Marquee from now on.
Date published: 2017-02-14
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