Message to Our Customers

TrafficMASTER Allure

Model # 12012

Internet # 100593151

Store SKU # 107971

6 in. x 36 in. Cherry Resilient Vinyl Plank Flooring (24 sq. ft. / case)

This item has been discontinued.
The Home Depot no longer carries this specific product.

$1.89 / sq. ft.
$45.36/  case  (covers 24.0 sq. ft.)


Model # 12012

Internet # 100593151

Store SKU # 107971

Store SO SKU # 374509

Use TrafficMASTER Allure 6 in. x 36 in. Resilient Vinyl Plank Flooring to add the warm, comfortable style of real wood to your interior living space. This highly durable, water-resistant flooring is great for use in basements, kitchens, bathrooms and high traffic areas. The floating floor installs over most existing surfaces including concrete, wood and vinyl with no floor preparation or adhesives required. It offers a patented GripStrip design for simple installation.

  • Cherry color finish offers the natural look of real wood plank flooring
  • 3.8 mm thickness x 6 in. width x 36 in. length
  • 4 mil wear layer
  • Water-resistant planks can be used almost anywhere in your home
  • Patented GripStrip design offers easy installation over most existing floors
  • For use indoors and in temperature controlled environments only
  • Easy to clean and maintain
  • Refer to the installation guide for detailed instructions
  • All online orders for this item ship via parcel ground and may arrive in multiple boxes
  • 16 planks per case

Info & Guides

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Approximate Tile Size 
Assembled Depth (in.) 
36 in 
Assembled Height (in.) 
0.15 in 
Assembled Width (in.) 
6 in 
Coverage Area (sq. ft./case) 
Product Depth (in.) 
Product Height (in.) 
Product Length (in.) 
Product Thickness (in.) 
Product Thickness (mm) 
Product Width (in.) 
Color Family 
Commercial / Residential 
Flooring Product Type 
Vinyl Plank 
Installable over Cork Underlayment 
Mark Resistant 
Product Weight (lb.) 
2.26 lb 
Scratch Resistant 
Skid Resistant 
Stain Resistant 
Vinyl Surface Type 
Warranty / Certifications
Manufacturer Warranty 
25-year limited residential 


Rated 4.4 out of 5 by 311 reviewers.
Rated 1.0 out of 5.0 by Want my Money Back. Traffic Master Allure Cherry Plank Flooring I installed this flooring on my main floor, which consists of the living room, kitchen, and dining room. In all it is about 600 sq ft. The instructions say you can lay the Allure over the existing floor, which is what I did. What a mistake that was. The only good things I have to say about this flooring is that it was easy to install and does look good and feels nice on the feet. It also is flexible, which is the main reason why I bought it. It was also featured on a Canadian home reno show, so I thought it would be a good product. There is a bit of a hump in the middle of my floor. Unfortunately, I have a lot of bad things to say about the Allure flooring. 1) Indentations - If you lay over the previous flooring, like vinyl, anything heavy like a fridge, movable island, couch, etc, will put permanent indentations in the Allure that you cannot remove. We needed to move the stove and fridge to get behind it and in both cases it left permanent indentations. You can clearly see where the wheels were rolling. The table legs put permanent indentations. This was over a year ago and it's still easily visible. I believe if the Allure was only laid on top of something hard like the floor sheathing this would not be an issue. Perhaps they should have a warning about this. 2) Splitting Joints - When I laid this floor I was extremely careful to make sure the joints lined up perfectly. There were only a couple planks in the entire installation that I didn't get perfect. I have noticed in the year since I have installed it that anywhere there is something heavy, like my fridge or the island, the joint has split about an 1/16th - 1/8th of an inch. I attribute this to the wheels indenting the flooring and pulling in back as it does so. 3) Scratches Easily - It clearly states that it's "super durable". Really?? I have two 8 pound Papillons that disagree. Their nails are routinely clipped and they scratch it like crazy. They don't scratch the colour away, it's whatever coating the floor has. I find it quite noticeable. Overall though I find the floor scratches rather easily compared to laminate at half the cost. There are a few spots where it's scratched down through the colour. It is not resilient at all. In conclusion, I seriously regret buying the Traffic Master Allure Cherry Plank Flooring. I could have paid a lot less money for another flooring that I know I would have been a lot more happy with. If I didn't have to rip out all the expensive baseboard I put in, I would gladly rip this out and start over again. It is always a constant irritation to me and my wife gets angry when I bring it up. I am bitter. March 30, 2015
Rated 5.0 out of 5.0 by love the new floor Our old kitchen floor was horrible so nearly anything would have been better, regardless of that it took us a while to decide what to get. I should put a before and after picture on here - the floor looks fantastic and we're very pleased (note that we're finicky about the aesthetics of our surroundings, not easy to please) - living in a rental apartment we didn't want to spend very much, we were prepared to settle for 'ok' but honestly, it turned out better than we expected. The flooring is quite easy to install. It takes a bit to get the knack of laying the flooring down and it is easier with two people, although one person could manage. December 30, 2010
Rated 5.0 out of 5.0 by Can't get any better! When I moved in to my home, the whole place was carpeted. Years later, the CARPET in the BATHROOM HAD TO GO! I knew I wanted to do the work myself, and this was the answer! An x-acto knife, cutting board, metal L ruler... Used the papers between the tiles to trace the odder shapes around the toilet & pipes. It really did take me longer to remove the carpet and the wood/tack edges then it did to put down the new floor. Easy to work with, durable, and looks great! AND Waterproof! I would recommend this over the wood laminate any day. I've since done both my daughters' bedrooms, and am planning on using one of the more rustic looks for the basement. September 24, 2007
Rated 5.0 out of 5.0 by I love this flooring This flooring is very easy to install. I had read some reviews that it was difficult to cut, but if you use sharp blades in your knife and cut on the underside of the planks, it really does snap easily after scoring. For the lengthwise cuts we scored then bent the planks and then kept the plank folded almost in half lengthwise and ran the knife along the joined area and that worked like a charm. I even cut it with scissors, although I think they were actually poultry shears, but worked great. I love my new cherry hall floor and am going to carry on into the family room and possibly kichen and eating area I like it so much. October 1, 2007
Rated 5.0 out of 5.0 by Cherry Allure flooring Wow, my floor looks great and as a single mom, I did it all by myself. I not only removed 2 layers of vinyl that covered my kitchen but installed this beautiful floor. Instalation took me two days. I didn't calculate how many boxes I really needed so ended up making extra visits to Home Depot for more. Like the box says, 10% of the floor is wasted due to cutting it to fit. All I used was my tape measure and good exacter knife and really didn't need anything else. It installs easily and sticks well together. If you make a mistake you can fix it. Now I have a beautiful wood like floor in the kitchen! November 13, 2007
Rated 5.0 out of 5.0 by How easy is this?!!!!! I installed this product in my main floor bathroom and master ensuite. It went right over the existing floor. I had little trouble cutting it (although I did go through a lot of blades for my box knife!). My bathroom is an irregular shape, so I had many cuts to make but it looked great in the end. Everyone who has seen our bathroom cannot believe it is not a regular wood laminate floor. They love the color (Cherry) and, of course, cannot believe I did it myself (a woman, after all!!). I am planning on using this product for the home gym area in our basement (Yukon Oak). It cleans well, handles water well, wears well. What more can I say? Oh yeah, the price is right (especially if there is a sale!). September 22, 2007
Rated 3.0 out of 5.0 by Nice Looking but... This flooring looks very nice and is easily installed. We have used this product in two basement rooms and even used it on the basement stairs and the landing. All the installations were overtop of 5/8" ply with membrane underneath the ply. The ply was screwed directly to the concrete floor. The issues with this product are that in many areas it tends to lift where it joins together and seems to have shrunk and left gaps of nearly 1/8" at some of the plank ends. This might not bother you if you are putting it in a very darkened area. However I am quite disappointed with the end results of this product especially considering it was acclimatized before it was installed, and great care was taken to make sure the planks were snug together. February 7, 2008
Rated 5.0 out of 5.0 by Love it I had planned on putting in hardwood or laminate flooring but when I saw this product, I bought it immediately. I tore out the carpet and had my living room looking gorgeous in a day and a half. It was my first attempt at remodelling, I can only imagine someone who is handy would rip through this project in half that time. I installed it on an uneven concrete floor and it still looks amazing. I have countless house guests and they all think it is either hardwood or laminate. After three years it still looks rich and beautiful. It has withstood ski boots, two young children and all their gear, messy construction workers and it has only suffered a couple of barely visible scratches. I did buy extra in case it suffered noticeable damage. Have yet to break into that box. May 13, 2008
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Curbside Truck Shipping (By Appointment) includes delivery to receiving area/dock for businesses or curbside for residential orders. The carrier will contact you to make a delivery appointment with a 4 hour window once the items have arrived at the local hub in your area. Delivery appointments are required. Small orders may ship via Standard Shipping with no delivery appointment.

If product is eligible for shipping to AK, HI and US Territories additional transit time and remote surcharges may apply.