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TrafficMASTER Allure

Model # 72217.0

Internet # 202885477

Store SKU # 579278

6 in. x 36 in. Iron Wood Resilient Vinyl Plank Flooring (24 sq. ft. / case)

This item has been discontinued.
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$1.89 /sq. ft.
Covers 24.0 sq. ft.
$45.36 / case


Model # 72217.0

Internet # 202885477

Store SKU # 579278

Store SO SKU # 369924

Use TrafficMASTER Allure 6 in. x 36 in. Resilient Vinyl Plank Flooring to add the warm, comfortable style of real wood to your interior living space. This highly durable, water-resistant flooring is great for use in basements, kitchens, bathrooms and high traffic areas. The floating floor installs over most existing surfaces including concrete, wood and vinyl with no floor preparation or adhesives required. It offers a patented GripStrip design for simple installation.

  • Iron Wood color finish offers the natural look of real wood plank flooring
  • 3.8 mm thickness x 6 in. width x 36 in. length
  • 4 mil wear layer
  • Water-resistant planks can be used almost anywhere in your home
  • Patented GripStrip design offers easy installation over most existing floors
  • For use indoors and in temperature controlled environments only
  • Easy to clean and maintain
  • Refer to the installation guide for detailed instructions
  • All online orders for this item ship via parcel ground and may arrive in multiple boxes
  • 16 planks per case

Info & Guides

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Approximate Tile Size 
Coverage Area (sq. ft./case) 
Product Length (in.) 
Product Thickness (in.) 
Product Thickness (mm) 
Product Width (in.) 
Color Family 
Iron Wood 
Commercial / Residential 
Flooring Product Type 
Vinyl Plank 
Installable over Cork Underlayment 
Mark Resistant 
Product Weight (lb.) 
2.26 lb 
Scratch Resistant 
Skid Resistant 
Stain Resistant 
Vinyl Surface Type 
Low Gloss 
Warranty / Certifications
Manufacturer Warranty 
25-year limited residential 


Rated 4.4 out of 5 by 3102 reviewers.
Rated 5.0 out of 5.0 by Excellent Product We shopped for weeks before we picked the Allure vinal plank flooring. I installed it myself in a little more than one day. I over bought because I have had bad experiences with the manufacturers waste estimates, I almost had no waste at all and returned one whole box to Home Depot no questions asked. Our new kitchen floor was easy to put in. The material cut with a box cutter score, and rounded cuts were done with scissors. So far I've had to bring out a spare plank twice so people can see it is vinal and not wood. My wife and I love this floor and can't wait to try it in more locations in our house. July 8, 2014
Rated 5.0 out of 5.0 by Excellent budget flooring! Great budget friendly flooring. You get a decent looking flooring that is fairly simple to install with minimal tools (blade, tape measure, square) at an excellent price! My only complaints are scuffs are hard to get out (if you even can), but I went with a darker Iron Wood color, so that can be expected I guess. You better be lined up right when putting these down b/c the adhesive sticks instantly...Which is good and bad, but more good. Overall I am very happy with this flooring. For what I paid, I feel I got more than I paid for. I had minimal expectations for this and it exceeded them. I would buy this again if budget was in mind or for a bathroom. February 11, 2014
Rated 1.0 out of 5.0 by Do not buy this product if you have a couch! I have this product in two bathrooms, the master bedroom, the office, and the living room. I would have given it a good rating, until I looked under the couch - and found a complete disaster – the glue strip pulled apart and left a full ¼” gap between planks, pushing additional planks with it. Since all the plank movement was under or behind the couch, we didn’t see the problem until it was too late. In summary, either the glue strip was defective or the planks are poorly designed for situations where there is tension on the surface of the planks. The tension is a result of my couch – a normal couch, with rubber feet. I traced the failure to the fact that the rubber feet moved apart, very slightly, when you sit on the couch – and since they are rubber, and do not slide, this created slight pressure on the glue strip that, over time (2 months), pulled the joint apart. Since this is a normal couch, it’s a mystery to me why the glue strip was not designed to be strong enough for this situation. To add insult to injury, the manufacture was unwilling to honor a warranty claim. They suggested I use felt on the bottom of the couch next time – that makes no sense – if I have felt on the feet of my couch and go to sit down, the couch will slide. In fact, after this issue happened, I DID put felt on the couch feet, and it does exactly as I expected, it slides on the floor, and the couch keeps working its way into the wall, where I don’t want it. What a disaster, and no warrantee coverage from the manufacturer! I will have to completely replace the floor in the entire room to fix this! About my installation - I put a lot of time and energy into making sure the floor preparation was right - put particle board down over the subfloor for an extremely smooth surface with no gaps or elevation differences between sheets. Once that was done, I put the product down (goes down easily, and cuts well with tin snips, or score and break as the instructions show). After that, I applied pressure to all the seams. Once done, all joints were tight and straight - it looked beautiful – you could not put a hair between the joints. Then I put the baseboard down, and the furniture back, and enjoyed the living room. My installation went smoothly and it looked great. But what happened after that was terrible. About the couch – since this happened under the couch, I knew it had something to do with the couch itself – but this is a typical couch, so I want to explain this so you can tell if you might get the same result from your couch. Like most recliner couches, there is a metal frame around the base of the couch, with a number of feet attached to the frame. In my case, there are 10 rubber feet, each about 3/8” tall. Here’s my engineering analysis after studying the issue - I concluded that the load transfer from the frame of the couch to the feet of the couch was offset, and caused a slight "tow out" movement of the feet each time we sat on the couch. If the couch feet are rubber (which they are), and do not slide, then the couch feet will tend to tow out, and slightly pull the planks apart. This is a normal couch, from a normal store, bought only about 8 years ago, so my conclusion is that the glue is inadequate for a normal couch. I will leave you with this warning - if you plan to put anything like, say, a couch on this product, you may have to completely replace the floor - it was not designed for anything more than stationary furniture that doesn't move a fraction of an inch. Not only this, but there really is no repair other than tearing out the entire room and starting over, since the problem area is at a place a distance away from the wall. My advice – don’t buy this product – it’s not designed for normal use (either that, or I got defective material, but they were unwilling to admit this and honor their warranty)… Aside from this, the product seems to collect scratches and “shiny spots”. We do not treat our floors badly, and our carpet lasted for years before we tore it out to put this product down – but this product, despite the 25 year “warranty” (which they do not honor), is a disaster. We have more of this product to install in the kitchen – but now I’m not sure I want to! May 31, 2015
Rated 1.0 out of 5.0 by Disappointing. Should have been better. After a minor basement flood last August, I decided against putting down carpet again hoping to install a more durable flooring which had a chance of survival should we ever get more water. I liked the Allure flooring product and felt this offered the best value out of the various flooring options. Initially I was very pleased, the first half of my basement looked great. When I installed the other half, the install was just as easy, however the results are very disappointing. No matter how many times I press down the seams, the flooring comes apart. When I was in the store, the sales associate told me, once the two strips are pressed together they form a permanent bond... he demonstrated a sample and just as he described, when he tried to pull the two planks apart, the grip strip would tear rather that separate. What happened in my case, is that on the second half of the basement project many planks have completely lifted off (absolutely no adhesion by the grip strip) and even when I repress the grip strips, upon the next trip to the basement I find the re-occurence of the seams separating. I think I'll have no other choice but to try to crazy glue the seams together. This is hugely disappointing! Too bad, because it looks nice, but based on my experience, I will never buy this product again nor can I recommend it. June 3, 2015
Rated 5.0 out of 5.0 by Beautiful, durable, easy care, easy to install! I was looking for a durable and easy care floor to put in the main room of my in-home daycare. I care for six children under the age of 3, so this area really takes a beating! I found what I was looking for in this flooring! Its rustic richness is absolutely beautiful! I worried a little about how it would wear, but after two months of stroller races, race cars, sliding chairs, and 12 fast moving feet (not to mention the toenails of our two beagles) it cleans easy and it is beautiful as ever. I should also mention I installed the floor over a 3-day weekend! It was very simple...I can’t emphasize that enough! This is just a great product! April 5, 2013
Rated 5.0 out of 5.0 by Very Easy to install. Looks Great I wanted something that would be pet friendly in my house. After reading reviews I went with the planking in Iron Wood and I'm glad I did. The flooring was very easy to install and even allowed me to work around the furniture in the room. It is easy to sweep up dog hair and their nails don't mark up the floor. There are a few areas where you can tell that I didn't butt the lengths together perfectly (after all, the flooring is really dark and I laid it over light concrete) but I am going to use a previous suggestion and just wax in the gaps. August 11, 2015
Rated 5.0 out of 5.0 by Easy installation, and gorgeous end result. My wife and I prefer a "soft contemporary" style, so when it came time to replace our antiquated carpet, we explored alternative flooring materials. With three kids and a dog, we were also concerned with long-term wear, so we were thrilled to discover the Allure line by TrafficMaster, with its 25-year warranty. The Iron Wood was a perfect match for our color palette, and the installation process was straightforward, albeit a bit tedious when it came to cutting the product to fit around door moldings and such. A Dremel tool helped with cutting complex shapes, but a standard utility knife easily took care of the straight cuts. It took the two of us nearly 17 hours to completely install the flooring throughout our living room, entry hallway, and alcove—about 400 square feet of living space. I'm certain that "normal," square rooms would take significantly less time. We're thrilled with the end result, and our friends and family have been impressed with the look of our "new" living room. I'm anxious to see how the flooring holds up over the long-term, but two weeks in, we've had no scratches or scuffs, and it appears to a surprisingly durable material. Highly recommend this product! March 20, 2012
Rated 4.0 out of 5.0 by Getting lots of compliments on this floor! I recently installed this floor in our finished basement. I have received compliments from contractors and inspectors that have seen the floor. Easy to install, but this stuff is very sticky. It adheres very quickly and you do not have room to adjust the planks very easily. It looks beautiful, however, it scuffs very easily. There are scuff marks all over the floor which do buff out with a green scrub pad, but still not happy about that aspect of the floor. November 19, 2013
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