Ace

This is the product line looking to make the most impact. Ace is the highest value card in a deck of cards. It's the best. When saying the praises of someone, someone who is very well-liked is said to be "Aces" When you have a winning idea or plan that you're ready to reveal, it is called having an "Ace in the hole" When someone is the best at something, they are considered an "Ace".