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Customer Reviews for Dawn Ultra 56 oz. Original Scent Dishwashing Liquid

Internet #100674012

Model #003700011045

Store SKU #759491

  • Strong formula fights tough grease and grime
  • Easily cleans greasy dishes
  • Leaves a residue-free finish with a dazzling shine

Customer Reviews

  • 4.4
    out of 9,960 reviews
  • 68% recommend this product
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Showing 1-30 of 9,960 reviews
New scent is bad
New scent is awful. I loved the original blue Dawn as a small amount cleaned great. The new scent is overpowering and lingers on dishes. I can taste it when drinking water out of glasses washed in it several days earlier. Please bring back the old scent!!!
by
Response from Customer CareMar 26, 2024
We wouldn't expect Dawn to impart the of the product taste into water, Harper, and we're so sorry to learn that's happened. It may help to know this usually occurs when the soap isn't completely rinsed off, or if the dishes have become porous. Additionally dishes made of cast iron and plastic tend to absorb flavors. Be sure to not soak porous items; wash immediately and rinse thoroughly. In the future, we suggest giving Dawn Free & Clear a try. There's two versions, one with a Lemon Essence scent and one that's Fragrance Free. We encourage you to give us a call for further assistance with this current purchase. Please, stop using it so you won't taste it anymore, and put it in a safe spot in case we need you to return it to us. Then, give us a call any Monday through Friday, from 9 AM to 6 PM, EST for the best help possible. Our number is 1 (800) 725-3296.
    Horrible "fresh new scent"
    I have purchased this product for the past 20 years. Now it has a sticker that says "fresh new scent." It is absolutely horrible! It has an extremely strong chemical laundry smell that permeates throughout the kitchen. I cannot stand to even use the rest of the bottle and will be putting it down the drain. Whatever focus group you used to test this product out was fatally flawed. You lost a long time loyal customer. Does the company have any plans to go back to the original scent? I will NEVER buy this product again unless it goes back to the original.
    by
    Response from Customer CareMar 20, 2024
    Your loyalty and trust in Dawn is incredibly respected, thanks so much for being a Dawn user all these years. Please know, because this was the first scent update for Dawn Ultra Original in over 10 years, we're so very sorry for any disappointment or irritation you may have. Sadly, we do need to share that there's no plans to return to the previous scent. However, know your message will be passed onto our Team, because your feedback is essential. It may help to remember our many other fragrances and dish soaps. For people who have shared similar messages, we've been suggesting they give the Dawn Free & Clear - Fragrance Free a try. Need a hand picking it up? Give us a call at 1 (800) 725-3296. We're here Mondays through Fridays, from 9 AM to 6 PM, EST.
      Awful New Smell
      I’m not sure why they thought this would be something people wouldn’t complain about, but they took the fairly neutral smelling dishwashing liquid (The one that doesn’t make my asthma go bonkers ) and turned it into a “new clean scent” which makes my house smell like I have dumped a bottle of cheap fabric softener on the floor. I’m ordering some Ajax. Dawn might take grease out of your way, but I am taking Dawn and throwing it away!
      by
      Response from Customer CareMar 19, 2024
      We're so sorry to learn you're not enjoying the recently updated Original scent of Dawn Ultra. Because this was the first update we've done to the fragrance in over 10 years, we're aware this has been disappointing for some of our loyal consumers, and we do apologize. Please rest assured that we value your feedback greatly, and we have already relayed it to our Research and Development (R&D) team. Your input is vital in helping us improve our products and ensure that we deliver the best possible experience to our customers. Your feedback will be instrumental in guiding the Dawn Team as they continue to work on future innovations. It may help to know we've recently brought a new, fragrance-free Dawn dish soap to the market. Keep your eye out for Dawn Free & Clear Fragrance Free. We'd be happy to help you give this bottle a try, give us a call any Monday through Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
        New smell is horrible
        The new smell makes the product unusable. The terrible smell gets on your hands even and won't go away. This has been my dish soap for years but I can no longer use it. I can't understand what testers would have said this was an acceptable change.
        by
        Response from Customer CareMar 20, 2024
        We're sorry to hear that a great Dawn fan like you had this experience with the scent, as we do put a lot of thought into our products. We do heavily rely on feedback such as this, and we'll make sure that your comments are shared with the appropriate team. If you'd prefer a lighter scent, we recommend giving our Dawn Free & Clear a try. If you'd like any further assistance, please give us a call at (800) 725-3296 when you have a chance.
          HORRENDOUS NEW SCENT
          I love Dawn because it works - even though I am allergic to Methylisothiazinolone but they've now completely ruined it with this HORRENDOUS new scent. I am also allergic to perfumes and fragrances. Why change a good thing? It is most likely because they are trying to use cheaper ingredients and need to cover up the ones that are even more toxic to our skin. Shame on Dawn. I PRAY they are NOT using this AWFUL scent to clean up Mother Earth and the precious wildlife as in the past!!! Will need to find a new product.
          by
          Response from Customer CareMar 19, 2024
          We appreciate that you love the cleaning power of Dawn, Sailgirl32, and are sorry the new Fresh Scent fragrance is a disappointment to you. Extensive research and consumer testing goes into our products to create appealing features, and our products are very safe when used correctly. We'll be sure to share your thoughts and preferences with our Dawn Team. For those like yourself that have sensitivity to fragrance, we'd like to recommend our new Dawn Free & Clear Fragrance-Free dish soap in the EZ-Squeeze bottle. Your loyalty is important to us, and we’d like to learn more about your experience to further assist you. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
            Bring back the original
            The new scent ruined a great product. Please bring back the original formula.
            by
            Response from Customer CareMar 18, 2024
            We would like to assure you that we are aware of this transition and the potential impact it may have on your experience with our product. We acknowledge that this is the first scent change for Dawn Original in over 10 years, and we apologize for any inconvenience or dissatisfaction this may have caused. Please rest assured that we value your feedback greatly, and we have already relayed it to our Research and Development team. At this time, we do not have plans to reintroduce the old Dawn scent in the United States. We appreciate your understanding and patience as we strive to provide you with the highest quality products. While we understand it's hard when things change, and we hope you'll give another Dawn version a try. You may not be aware that we recently introduced an unscented version of Dawn. For questions please call (800) 725-3296.
              Smells awful
              Works fine as usual but the new scent is so strong and offensive I will not buy again.
              by
              Response from Customer CareMar 18, 2024
              We're sorry to hear this, as we always want you to be able to enjoy using our products. We'll be sure to let our team know how you feel about our Dawn Original scent. If you'd prefer a lighter scent, we recommend giving our Dawn Free & Clear a try. If there's anything more we can help you with, please give us a call at (800) 725-3296.
                New scent isn't great
                Just bought another big bottle of Dawn and didn't see the "new scent" label. I loved the original because it wasn't floral and weird. The new smell isn't something I can handle. If I wanted a freesia smell I'd buy something else.
                by
                Response from Customer CareMar 18, 2024
                We appreciate that you loved our Dawn Original, and are very sorry you're disappointed with the change in scent, Momkrahn. Extensive research and consumer testing goes into our products to create features we hope you'll find appealing, and we're sharing your feedback with our Dawn Team. We realize that preferences can vary from person to person, and we hope you'll consider trying another version, such as our Lemon Essense scent. Your loyalty is very important to us, and we’d like to talk with you in more detail to further help. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
                  Hate the new scent
                  I do not like the new scent Please bring back the old scent
                  by
                  Response from Customer CareMar 18, 2024
                  We certainly appreciate your feedback regarding our Dawn Original scent, Thomas, and we'll make sure that this gets shared with the appropriate team. While we don't currently have plans to reintroduce our previous Dawn Original, it may be helpful to know that we do have other scents available here at Dawn. We'd be happy to help further, so please know that you're always welcome to give us a call at (800) 725-3296.
                    New “Original” Scent
                    I love Dawn dish soap, but I’m not a fan of the new “Original” scent. Dislike it so much that I’m thinking about trying a different brand, even though this has been my go to for years.
                    by
                    Response from Customer CareMar 15, 2024
                    Your years of loyalty to Dawn is greatly appreciated, Kentucky Girl, and so we're very sorry to hear that you're not a fan of our new scent. We'll let our Quality Team know how you feel and would love a chance to retain your loyalty! Please give us a call at (800) 725-3296.
                      Ugh new scent is awful.
                      What happened here to the scent? I used to get blue Dawn and knew what scent I would get. Now it has changed to an awful and fake smell!
                      by
                      Response from Customer CareMar 18, 2024
                      We did update the scent of our Dawn Original, and we're sorry to hear that you feel this way about it. We certainly value feedback such as this, and your comments will be shared with our team. If you'd prefer a different scent, we suggest exploring our other Dawn versions, as we have a variety of scents available. Please give us a call at (800) 725-3296 if there's anything more we can help you with.
                        Lol, they got me sniffing bottles
                        been using it for years but time to move along to a new brand, Looking closely at Palmolive. The scent is off putting now. They went and changed a good thing beyond what I’m willing to keep buying. 0/5 for the new scent stuff but i’ll balance out with a 2/5 thanks for the old times though.
                        by
                        Response from Customer CareMar 18, 2024
                        We certainly appreciate the loyalty you've shown Dawn over the years, and we're sorry to hear that you feel this way about the scent. We'll be sure to share your comments with the rest of our team, and we'd also like to mention that we offer a variety of scents here at Dawn. We think you may like our Dawn Free & Clear, which features our lightest scent. We'd be happy to learn more about your experience, as well as see how we can best assist you further. You're always welcome to give us a call at (800) 725-3296.
                          Dawn Ultra Dishwasher Liquid so good
                          Dawn Ultra Dishwashing Liquid Original Scent is the only detergent that I use to wash my dishes love the smell is very effective it worked the packaging is easy to open and great value for your money and it's very safe for the environment you could wash your pet with it.
                          by
                            Invest in products, not C-suite salary!
                            The new Dawn is wretched! It stinks like a middle school locker room. Yeah, it’s ten different body sprays mixed together to disguise BO. The scent sticks to hands, dishes, sponges, and lingers in the air. I took the new bottle back to the grocery store and got a refund. I don’t need another migraine trigger, I need an effective dish soap that doesn’t make me want to call a haz-mat squad.
                            by
                            Response from Customer CareMar 15, 2024
                            Thank you for taking the time to leave a review. We're very sorry to hear this was your experience with Dawn, and you can be assured we're sharing your thoughts with our team. Feedback like yours is vital to us, so we appreciate it. If there's anything else you'd like to share with us, please don't hesitate to reach out at (800) 725-3296.
                              If it isn't broke, don't fix it!
                              Why did you have to have fix what wasn't broken? After 30-some years of using Dawn Original I am forced to find a new dish soap since you have "improved" with the "new clean scent". Why do manufacturers insist on adding perfume to everything these days? While Dawn is available in a Free and Clear formula, reading the description, it pertains to free of dyes, not perfume, aka scent. Please bring back Dawn Original to what it used to be!
                              by
                              Response from Customer CareMar 15, 2024
                              We're sorry you aren't happy with the recent change in Original Scent. We acknowledge that this is the first scent change for Dawn Original in over 10 years, and we apologize for any inconvenience or dissatisfaction this may have caused. Please rest assured that we value your feedback greatly and have already relayed it to our Research and Development team. Your input is vital in helping us improve our products and ensure we deliver our customers the best possible experience. Your feedback will be instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd be happy to answer any questions or gather additional feedback. Please call us at (800) 725-3296 from 9 AM to 6 PM EST, Monday through Friday.
                                Wonderful
                                Works better than the cheaper versions which don't feel as good to use compared to this one. Just buy this since it's superior in terms of effectiveness
                                by
                                  New scent is AWFUL! Please change it back!
                                  I've used Dawn for dishes and household cleaning for years and have always been completely satisfied with how well it works! I just bought a new giant jug of it and to my horror it has a new scent that is awful! It bothers my sinuses and throat when I use it, I'll never be able to buy it again! I'm so disappointed that Dawn would change their timeless formula, I'll have to shop for a different brand.
                                  by
                                  Response from Customer CareMar 13, 2024
                                  We're sorry to hear you've had this experience with our Dawn Original. We want you to know our products are thoroughly evaluated to be safe when used as directed, so this is not something we'd expect to see. If you haven't already, we'd recommend you discontinue use of this product, and that you hold onto it in case we need to retrieve it for evaluation. So we can provide assistance with this, and gather some info for our Safety Team, please give us a call at 1-800-725-3296.
                                    Smells delicious
                                    I love this stuff.I am a dawn user for dishes and stains on clothing. Its my favourite now works great and smells wonderful. The price is good for amount you get.packaging also nice.
                                    by
                                      Found a Good Home for New Clean Scent
                                      Hate the "New Clean Scent". It smells like cheap purfume or bad fabric softner. Worse thing of all --- it clings to my pan and dishes.
                                      by
                                      Response from Customer CareMar 7, 2024
                                      We understand that there have been recent changes in the scent of Dawn Ultra Original in the United States, while the old scent remains unchanged in Canada. We would like to assure you that we are aware of this transition and the potential impact it may have on your experience with our product. We acknowledge that this is the first scent change for Dawn Original in over 10 years, and we apologize for any inconvenience or dissatisfaction this may have caused. Please rest assured that we value your feedback greatly, and we have already relayed it to our Research and Development (R&D) team. Your input is vital in helping us improve our products and ensure that we deliver the best possible experience to our customers. Your feedback will be instrumental in guiding the Dawn Team as they continue to work on future innovations. At this time, we do not have plans to reintroduce the old Dawn scent in the United States. We appreciate your understanding and patience as we strive to provide you with the highest quality products.
                                        Not a Fan of the New Scent
                                        Normally I love this dish soap, but the “new clean scent” is very floral. It makes my dishes smell like laundry.
                                        by
                                        Response from Customer CareMar 6, 2024
                                        We're sorry to hear the upgraded scent isn't for you, and assure you that we're letting our team know your feedback, Marilyn. We'd like to find a Dawn that's a better fit for you, so when you have a minute, please get in touch with us at (800) 725-3296.
                                          Bring back the original scent please
                                          I have always used Dawn and just purchased a new bottle. Didn't notice the sticker that said "new clean scent". This is awful and is irritating my throat. Love the old scent! Please bring it back!
                                          by
                                          Response from Customer CareMar 6, 2024
                                          We're sorry to hear that a loyal Dawn fan like you had this experience, and we hope that you're feeling better. We can assure you that our Dawn Ultra Original has been thoroughly evaluated to be safe when used as directed. As well, a lot of thought does go into our products. We'll be sure to share your feedback with the rest of our team, and we do recommend that you discontinue use of our Dawn Original if this has been your experience. We suggest giving our Dawn Free & Clear a try, as this product features our lightest scent. So we can learn more and gather additional details for our Safety Team, please give us a call at (800) 725-3296 when you have a chance.
                                            New original scent is DISGUSTING
                                            I have used Dawn original dish soap my entire adult life, I'm 52, and now I will have to find a new brand of soap as the "new clean scent" is AWFUL AND NAUSEATING. Proctor and Gamble, I can imagine you're going to lose a lot of customers on this one...it's not a good change, bring back the original!
                                            by
                                            Response from Customer CareMar 6, 2024
                                            While we appreciate you being a lifelong Dawn user, we're sorry to hear this. With the extensive safety tests our products undergo, this isn't what we'd expect. Your health and safety are very important to us, so we hope you're feeling ok. If you haven't, please discontinue using this soap. So our Safety Team can learn more from you, we ask that you please give us a call at (800) 725-3296.
                                              Product Ruined - New Scent Revolting
                                              This product is no longer usable due to the change in scent. Rating is a ZERO 1. The new scent is disgusting and nauseating. This scent is for clothes/fabric NOT dishes. 2. The scent is TOO strong. Even one-tenth of this would be too strong. The product needs to be LIGHTLY scented. I will NEVER buy this product again. DAWN has lost a customer
                                              by
                                              Response from Customer CareMar 6, 2024
                                              We're sorry you're finding the new Fresh Scent fragrance unpleasant and much stronger than you like, Zathras. Extensive research and consumer testing goes into our products to create appealing features. For those who prefer a light or unscented product, we recommend our Dawn Free & Clear which is available in Lemon Essence and Unscented. With safety as our top priority,our products undergo go through stringent quality controls to ensure each is safe when used as directed. However, in cases where sensitivity occurs, we recommend that you discontinue use. Your loyalty is very important to us, and we’d like to learn more about your experience to further help. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
                                                What happened to the classic scent?
                                                The new scent is awful. Please go back to the original and add this as a separate scent.
                                                by
                                                Response from Customer CareMar 6, 2024
                                                Thanks for sharing your feedback, Diana. We're sorry to hear that you feel this way, since we're always looking to bring you the latest innovations here at Dawn. We'll be sure to share your comments with the rest of our team. You're always welcome to give us a call at (800) 725-3296 if there's anything more we can assist you with.
                                                  New Clean Scent is a Thumbs down 👎!!!!
                                                  I have used Dawn origianl since I can remember. The new clean scent is terrible!! Even after rinsing my dishes the smell is still there. The smell is the reason I can't use the platinum! I wished you would reconsider and bring back the original dawn dish liquid the way it was before the change. Not all change is good. I threw out a full bottle!!
                                                  by
                                                  Response from Customer CareMar 6, 2024
                                                  Your loyalty to Dawn is very much appreciated, and we're sorry to hear that this has been your experience. We do value your feedback, and we'll be passing your comments along to the appropriate team. We also suggest giving our Dawn Free & Clear or our Dawn Free & Clear Fragrance-Free a try. You're always welcome to give us a call at (800) 725-3296 if there's ever anything more we can help you with.
                                                    Horrible new scent.
                                                    New scent is awful. I usually love Dawn, but I have to switch to something else it’s that overwhelming.
                                                    by
                                                    Response from Customer CareMar 5, 2024
                                                    We appreciate that you usually love Dawn, Lorelei, and are sorry you're disappointed with the intensity of the fragrance. A lot of research goes into creating the features of our products, and we also offer a variety of product versions for the different needs and preferences of our consumers. Your loyalty is appreciated, adn we hope you'll consider trying another scent. For those who prefer an unscented option, we recoemmend our Dawn Free & Clear EZ-Squeeze dish soap. Your loyalty is very important to us, and we’d like to the chance to help you find a new favorite to fall back in love with Dawn. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
                                                      Perfect
                                                      I like this product, it removes all dirt, I wash her even a stove with heavy dirt, as I work on cleaning, a pleasant smell to which there is no allergy or sharp smells, beautiful stylish packaging, it is worth the money
                                                      by
                                                        New Clean Scent is TERRIBLE!
                                                        The new scent is terrible!!! I have used Dawn Original dish soap for as long as I can remember because it had such a mild smell, why change the original? There were already scented options, if those weren't enough, add another, but don't take away your bread and butter. It now smells like cheap perfume mixed with fabric softener. I didn't even finish the first load of dishes before draining the water and rushing out to grab another bottle of the old original. I almost never leave reviews, but this change in something that seams like it shouldn't be a big deal, is. Washing dishes is a daily part of life. Please listen to your customers and bring back the old scent. I will be forced to find a different product now.
                                                        by
                                                        Response from Customer CareMar 1, 2024
                                                        Thank you for providing your feedback, Cody. We understand that there have been recent changes in the scent of Dawn Ultra Original, and would like to assure you that we understand the potential impact this may have on your experience, as we send our products through many checks to ensure they provide the best results for you. So we can learn more about this to help our Quality Team improve our products in the future, and so we can provide assistance, please give us a call at 1-800-725-3296.
                                                          It works!
                                                          Dawn is all I’ve ever used to clean my dishes it removes grease better than any other product I’ve ever tried I’ve used it to pre treat clothes as well get the grease spots right out
                                                          by
                                                            Awful smell
                                                            Awful smell. I loved the old Dawn dish soap! This new scent is offensive and horrendous. I can’t tolerate using it. I am beyond disappointed to the point of devastation. How am I going to wash my dishes now? The dread! Please bring back the old Dawn dish soap!
                                                            by
                                                            Response from Customer CareFeb 28, 2024
                                                            We're sorry you aren't happy with the recent change in Original Scent, and thank you for your years of loyalty, Bob. We know this transition and its potential impact on your experience with our product. We acknowledge that this is the first scent change for Dawn Original in over 10 years, and we apologize for any inconvenience or dissatisfaction this may have caused. Please rest assured that we value your feedback greatly and have already relayed it to our Research and Development team. Your input is vital in helping us improve our products and ensure we deliver our customers the best possible experience. Your feedback will be instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd be happy to answer any questions or gather additional feedback. Please call us at (800) 725-3296 from 9 AM to 6 PM EST, Monday through Friday.
                                                              Showing 1-30 of 9,960 reviews

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