Hello Rick, thank you for your review. I’m so sorry the paint needed 3 coats and left roller strokes on the surface. Typically, our Ultra Scuff Defense Interior Paint will cover in about 1-2 coats, though additional coats may be needed depending on the surface and application. To get things on track, I recommend sanding smooth any texture the roller may have left, wiping off the sanding dust, then touching up and recoating with paint where needed. Customer satisfaction is very important to us, and we appreciate your feedback. Please feel free to reach out to our Customer Care team directly for further assistance. Our team is happy to help you! -Joni