KenCT, Thank you for raking the time to leave us your thoughts on the Contemporary 12 in. x 1-1/4 in. Concealed Screw ADA-Compliant Decorative Grab Bar in Chrome. I am sorry that the width was a little confusing. The 12 inches advertised is the size of the bar itself. You are correct that the total length is longer. If you look at the Product Overview Section under Info & Guides, you will see a specification sheet that shows the different measurements. I apologize for the confusion. We appreciate your feedback. Best, Corinne with Customer Care