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Model #105001

Store SKU #923827

1 gal. #73 Off White Flat Low Odor Interior Paint & Primer

$2598
  • Durable finish, resists dirt & grime
  • Flat sheen best for living rooms, dining rooms & bedrooms
  • Seals both uncoated and previously painted surfaces
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$2598

Product Overview

BEHR PREMIUM PLUS Interior Paint & Primer offers exceptional durability and hide with a finish that resists mildew and stains. In addition, you'll enjoy the benefits of a low odor paint. PREMIUM PLUS is highly ranked by independent 3rd party labs and meets LEED and GREENGUARD GOLD requirements.
  • Ideal for family rooms, living rooms, dining rooms, bedrooms and ceilings
  • Flat sheen provides a non-reflective appearance to help hide surface imperfections and make walls appear smoother
  • 1 gallon covers up to 400 sq. ft. depending on application, color selected, and surface porosity
  • Use a high quality 3/8 in. - 1/2 in. nap roller cover, nylon/polyester brush or airless sprayer 0.015 in. - 0.019 in. spray tip and 60 mesh filter
  • For best results - to enhance color fidelity, cover stains/oil-based or glossy surfaces or seal highly porous substrates - please use a Behr primer such as BEHR Kitchen, Bath & Trim Stain-Blocking Primer & Sealer No. 75 to prep prior to painting
  • Apply when air and surface temperatures are between 50°F-90°F (10°C-32°C)
  • Low odor for safer air quality
  • Paint and Primer offering exceptional durability
  • 100% acrylic base provides mildew resistant finish
  • Easy application and excellent hide ensures stress-free coverage
  • Off White is a neutral white with a warm creamy undertone. Depending on the light source or time of day, it may appear as a slight tan appearance on the walls.
  • Superior stain-blocking and stain-resistance
  • Advanced scrubbability makes it easy to maintain the color and finish
  • Easy soap and water cleanup
  • BEHR PREMIUM PLUS is a GREENGUARD GOLD Certified product. It is certified to GREENGUARD standards for low chemical emissions into indoor air during product usage; For more information, visit ul.com/gg
  • Actual paint colors may vary from on-screen and printer representations
  • Online Price includes a PaintCare fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI, VT, WA
  • BEHR PREMIUM PLUS is backed with a Lifetime Limited Warranty






  • California residents

Info & Guides

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Specifications

Dimensions

Container Size
1 Gallon

Details

Approximate Coverage (sq. ft.)
400
Base Material
Acrylic
Color Family
Beige / Cream
Color/Finish
Off White
Dry to touch (min.)
60
Hexadecimal Value
E6E2D2
HSL Value
48.0:28.6:86.3
Minimum Temperature for Use (F)
50
Number of coats recommended
2
Paint & Primer in One
Yes
Paint Key Features
Low Odor,Paint & Primer in One
Paint Type
Interior Paint
Paint/Stain Clean Up
Soap & Water
Protection Type
Mildew Resistant
Returnable
Non-Returnable
RGB Value
230:226:210
Sheen
Flat/Matte
Substrate/Surface Use Type
Brick,Ceiling,Drywall,Masonry,Plaster,Stucco,Vinyl,Wood
Time before recoating (hours)
2
Tint Base
Base 1
Transparency
Solid

Warranty / Certifications

Certifications and Listings
Greenguard Gold
Manufacturer Warranty
LIFETIME LIMITED WARRANTY

Questions & Answers

Typical questions asked about products:

  • Is the product durable?
  • Is the product easy to use?
  • What are the dimensions of the product?

Customer Reviews

  • 4.9
    out of 707 reviews
  • 96% recommend this product
Filter by:
Showing 1-30 of 707 reviews
Applies smooth and covers well.
Applies smooth and covers well.
by
  • Verified Purchase
  • Recommended
1 person found this helpful
Beautiful finish and easy to work with
[This review was collected as part of a promotion.] I always thought that I hated flat paint. That chalky look. Well, I decided to go with a more modern look and paint a deep, dark teal in my bedroom. The Behr flat paint was perfect. The color is so rich and the texture looks velvety. I couldn't be happier with how it turned out. That and the paint is really easy to work with and covers evenly.
by
    • Recommended
    Great Paint and Great Customer Care
    [This review was collected as part of a promotion.] I am a professional contractor. My wife wanted to repaint two bedrooms. She bought two gallons Behr Scuff paint and spent over 6 hours to finish two walls only. She complained the Scuff paint was too thick and dried up too fast. I wrote to Behr. Behr customer care Mr. Michael/Ms. Christina offered an extra gallon of Scuff paint to finish the job. Later customer care Ms. Joni offered an extra gallon of Scuff paint, a gallon of Behr Premium paint for my wife to test it out, and a full refund of the two gallons Scuff paint. Both Scuff paint and Premium paint arrived. My wife tried the Premium paint and she finished the job with a great satisfaction. The Premium paint is so smooth easier to paint and it does not dry up as fast as the Scuff paint. I recommended my crew to use Behr Premium paint for their paint jobs to save time and money so that they can finish their job faster than the Scuff paint but cheaper cost for the paints.
    by
      • Recommended
      Long lasting
      [This review was collected as part of a promotion.] We used this paint throughout the interior of our home. Great long lasting coverage.
      by
        • Recommended
        Easy into apply with a great finish!
        [This review was collected as part of a promotion.] We used the Bher Primer Plus flat paint in Campfire Ash to paint our son's nursery - it was so easy and the end result looked fantastic! We have decided to use this paint throughout our home.
        by
          • Recommended
          Excellent coverage . Excellent paint...
          Excellent coverage . Excellent paint
          by
          • Verified Purchase
          Bher paint
          Very smooth coverage and easy application Odour is very low as advertised!
          by
          • Verified Purchase
          • Recommended
          Do not Purchase
          The pail was completely full of small, hard paint chips. I spent hours having to sand and repair the wall after the first coat. Very disappointed.. this is the 4th pail of Behr’s “premium paint” I have purchased since the spring, and they will absolutely be the last I ever purchase. Off to find a better brand!
          by
          Response from BehrJul 6, 2021
          Hi LaurenM - Thank you for your review. I'm sorry to hear about the dried paint chips in the paint you purchased! Please don't hesitate to reach out to us directly so we can learn more about this and assist you with your project. We hope to hear from you soon. - Sara Behr
          • Verified Purchase
          Excellent coverage over all types of wall surfaces
          [This review was collected as part of a promotion.] Had to refresh a rental apartment that the tenants painted all kinds of crazy colors,in semi gloss and gloss, and they damaged the plaster and wallpapered the insides of the closets. I also was faced with an outdated pink wallboard bathroom. Everything was washed and patched and sanded. The pink glossy wallboard I deglossed and sanded really well. The wallpaper I didn't touch, but it needed to be neutralized. I picked a vanilla cream color in the Premium Plus paint and primer and the darker rooms and pink bathroom took two coats, lighter rooms with a lot of unprimed drywall patches only required on coat to look great. The wallpaper with a light pattern covered in one coat. If you don't want to go crazy changing between primers and washing rollers and brushes constantly give this product a shot. It's nice and thick, rolls easily and covers great.
          by
            • Recommended
            Great color
            [This review was collected as part of a promotion.] Very good quality, painted the whole place, easy to clean the stain on the surface. Bought another 5 gallon paint for my new home
            by
              Great coverage
              [This review was collected as part of a promotion.] Use this paint frequently for theatre. My #1 go to. Great coverage when painting over other colors. Used for murals frequently.
              by
                • Recommended
                Love this product!
                [This review was collected as part of a promotion.] I have used Behr paints for many, many years. I have never been disappointed with quality of the product. This project was the family room, painting over a dark sage green with I a color I discovered and love, Chocolate Froth. This color is a a really light taupe, and made the room pop! I liked it so much I painted the upstairs bathrooms and my entry way as well. The family room needed a couple of coats, due to the dark color I was rolling over, but the result was well worth my time. Easy to roll, easy clean up and great results
                by
                  • Recommended
                  Covers great!
                  [This review was collected as part of a promotion.] I bought this paint for my trim and doors,it covered perfectly and looks beautiful!
                  by
                    • Recommended
                    Great paint choice!
                    [This review was collected as part of a promotion.] I used Behr Premium Plus paint on the walls of every room in my house. It has held up to cleaning, especially in the kitchen, without fading at all. I have been very pleased with this paint.
                    by
                      • Recommended
                      Xcellent product
                      [This review was collected as part of a promotion.] I’m so happy I used Behr last year. My paint job has held up. It’s as if I did it yesterday
                      by
                        • Recommended
                        Excellent coverage
                        [This review was collected as part of a promotion.] We painted our main floor. Paint coverage was excellent even over the color swatches we painted to choose our colors. Highly recommend this paint.
                        by
                          • Recommended
                          I didn't realize you could customize small cans of your...
                          I didn't realize you could customize small cans of your premium paints. They hold up well in high traffic areas & don't have a strong odor. They also dry fast.
                          by
                          • Verified Purchase
                          Great Paint
                          [This review was collected as part of a promotion.] I painted one of my walls in my living room to create an accent wall. The color and finish is amazing! It was really easy to apply!
                          by
                            • Recommended
                            Goes on easy and doesn’t show roller marks
                            [This review was collected as part of a promotion.] Covered the wall with one coat and aqua blue over a rust color!!! Love this paint!
                            by
                              • Recommended
                              Paint and Primer in One
                              [This review was collected as part of a promotion.] Took a couple coats to cover dark paint room interior, but was effective.
                              by
                                • Recommended
                                Easy paint to work with and covers in one coat
                                [This review was collected as part of a promotion.] Easy paint to work with and covers in one coat. In the past 15 years the only paint I will buy is bear. Even covering a dark color I only need one coat as long as I use a medium nap roller. For the price it’s the best going
                                by
                                  • Recommended
                                  One step to beautiful interior rooms!
                                  [This review was collected as part of a promotion.] i did the interior of my house just recently and i love the way it covers in one application this is the first time i have painted inside in about 30 years. i am so happy with the color and the higloss trim..thank you behr. John S
                                  by
                                    • Recommended
                                    Clean & Easy
                                    [This review was collected as part of a promotion.] We wanted to freshen up our walls with a new color. Behr had so many wonderful color choices to choose from. We decided on a nice soft warm color and painted the whole interior to give it a new fresh, clean look.
                                    by
                                      • Recommended
                                      Awesome paint!!
                                      [This review was collected as part of a promotion.] My company use this paint for all projects, with two coats it’s ok.
                                      by
                                        • Recommended
                                        This is the "good stuff".
                                        [This review was collected as part of a promotion.] Prepping a house for sale, needed a quick, clean appearance for a bedroom that had been wall-papered; another bedroom's ceiling, and the kitchen ceiling. Wall-prep was the hard part; painting was the easy and effective part. I rarely use anything but Behr paint anymore, in my own home, or anywhere else. Once again, I was very pleased with the quality and price of the Behr Premium Plus. What more can I say, other than the title I gave this review - "This is the GOOD STUFF"! And the plastic cans/lids with thread-on pour spouts that fit on the tint port - OUTSTANDING!
                                        by
                                          • Recommended
                                          Excellent covering
                                          [This review was collected as part of a promotion.] We bought this for our kitchen and it came out beautiful
                                          by
                                            • Recommended
                                            Best Paint I Have Ever Used
                                            [This review was collected as part of a promotion.] I painted every room in my house with Behr Premium Plus. I absolutely love the results. I've used every brand of paint in the past, nothing compares to Behr. It rolled on smoothly and covered walls with 1 coat. Behr is my favorite paint. I'll continue to use this paint.
                                            by
                                              • Recommended
                                              High Quality
                                              [This review was collected as part of a promotion.] We painted our entry area & Hallway. Application was smooth and easy. Beautiful finish and one coat coverage. We selected Frosted Toffee, brightened the space but is soothing as well. Love it!
                                              by
                                                Great for Homemade Chalk Paint
                                                [This review was collected as part of a promotion.] I was skeptical about using a combined paint/primer as I'd always used flat paint only for my DIY chalk paint. I was happy to find it mixed and covered extremely well.
                                                by
                                                  • Recommended
                                                  Great coverage and workability
                                                  This paint covers very well and is flows very well, especially for cutting in. I would recommend this very much.
                                                  by
                                                    • Recommended
                                                    Showing 1-30 of 707 reviews