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1 gal. #730E-3 River Rock Flat Low Odor Interior Paint & Primer

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  • Durable finish, resists dirt & grime
  • Flat sheen best for living rooms, dining rooms & bedrooms
  • Seals both uncoated and previously painted surfaces
  • View More Details
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Product Details

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Excellent Hide and Coverage

Excellent hide ensuring stress-free coverage, wall-to-wall


Delivers durability at a great value

Stain Resistant

With stain-blocking and stain-resisting benefits, your walls will endure whatever life throws their way

Find Your Perfect Color

Browse our collections of popular and trending colors


Resists dirt and grime, washable finish

Paint and Primer

A primer coat may be needed on some surfaces.  See label for details


Exceptional results at a great value


Non-reflective finish that’s easy to clean and touches up

BEHR PREMIUM PLUS Interior Eggshell

Soft, velvety appearance that resist dirt and grime


Pearl like finish that is easy to clean

BEHR PREMIUM PLUS Interior Semi-Gloss

Sleek, radiant sheen with mildew-resistant finish


Brilliant, shiny appearance and a durable, glass-like finish

BEHR PREMIUM PLUS Interior Ceiling Flat

Non-reflective finish that hides minor surface imperfections
BEHR PREMIUM PLUS Interior Paint & Primer offers exceptional durability and hide with a finish that resists mildew and stains. In addition, you'll enjoy the benefits of a low odor paint. PREMIUM PLUS is highly ranked by independent 3rd party labs and meets LEED and GREENGUARD GOLD requirements.
  • Ideal for family rooms, living rooms, dining rooms, bedrooms and ceilings
  • Flat sheen provides a non-reflective appearance to help hide surface imperfections and make walls appear smoother
  • 1 gallon covers up to 400 sq. ft. depending on application and surface porosity
  • Use a high quality 3/8 in. - 1/2 in. nap roller cover, nylon/polyester brush or airless sprayer 0.015 in. - 0.019 in. spray tip and 60 mesh filter
  • For best results - to enhance color fidelity, cover stains/oil-based or glossy surfaces or seal highly porous substrates - please use a Behr primer such as BEHR Kitchen, Bath & Trim Stain-Blocking Primer & Sealer No. 75 to prep prior to painting
  • Apply when air and surface temperatures are between 50°F-90°F (10°C-32°C)
  • Low odor for safer air quality
  • Paint and Primer offering exceptional durability
  • 100% acrylic base provides mildew resistant finish
  • Easy application and excellent hide ensures stress-free coverage
  • Superior stain-blocking and stain-resistance
  • Advanced scrubbability makes it easy to maintain the color and finish
  • Easy soap and water cleanup
  • BEHR PREMIUM PLUS is a GREENGUARD GOLD Certified product. It is certified to GREENGUARD standards for low chemical emissions into indoor air during product usage; For more information, visit ul.com/gg
  • Actual paint colors may vary from on-screen and printer representations
  • Online Price includes a PaintCare fee in the following states: CA, CO, CT, DC, ME, MN, NY, OR, RI, VT, WA
  • BEHR PREMIUM PLUS is backed with a Lifetime Limited Warranty
  • California residents

Additional Resources

From the Manufacturer




Questions & Answers

Q:I have a sculptured border at the ceiling that I want to cover rather than remove. Any suggestions, I want to use this color, River Rock w/ primer?
by|Apr 7, 2012
1 Answer
Answer This Question

A:  Hi Lillie Ann, I assume your "sculptured boarder" is a wallpaper accent border. You may paint over wallpaper, but in this case since the wallpaper is just a border, it may be easier to achieve a smooth, even finish by removing the border. Let me describe the process of painting wallpaper and let you decide. You should only paint wallpaper or wallpaper borders that are secure and in good condition. Peeling or damaged wallpaper will lift from the wall even after it has been painted. If there is a texture on the wallpaper, it may appear even after painting a couple of coats. First, use wallpaper adhesive to glue down any seams that may be lifting slightly. Clean the wallpaper and remove any dirt, wallpaper glue or grime from the paper. Prime with an oil-based primer such as Behr Premium Plus Oil-Based Primer and Sealer (see link below). Allow the primer to dry. Next, apply drywall mud to the wallpaper seams and border edges, allow it to dry and sand smooth. It is important that the seams are smooth or they will be visible when you apply your topcoat of paint. Apply a second coat of Behr Premium Plus Oil-Based Primer and Sealer and allow it to dry. Apply Behr Premium Plus Ultra Interior Paint and Primer in One or Behr Premium Plus Paint over the primed surface. http://www.homedepot.com/h_d1/N-5yc1v/R-202951076/h_d2/ProductDisplay?catalogId=10053&langId=-1&keyword=behr+oil+based+primer&storeId=10051 Thanks for your inquiry!

by|Apr 9, 2012
    Showing 1-1 of 1

    Customer Reviews

    4.9 out of 5
    • 4.9
      out of 769 reviews
    • 96%recommend this product
    Filter by:
    Showing 1-10 of 769 reviews
    excellent paint
    [This review was collected as part of a promotion.] i used behr, for both interior and exterior, in the past and will continue as it's simply a great paint and we're thrilled with the results!
      • Recommended
      Good quality!
      [This review was collected as part of a promotion.] This Paint goes on well, lays down smooth with very few drips, has no ucky smell, and looks great on the wall. I like the flat sheen because it hides wall flaws the best. It's easy to clean too. I use two coats to get the best look I love HDs paint department, they can match any color from other paint stores and they're prices are better.
        • Recommended
        Easy to apply and cleanup is a breeze!
        [This review was collected as part of a promotion.] We just finished completely remodeling our main bathroom, new Kohler tub and toilet. After the installations and tiling we purchased a gallon of Behr Premium Plus paint and primer, we choose the Color, White Metal, It was a breeze to tape off the room as needed then proceeded to apply the paint. I have never used a paint product that was so easy to apply and the clean up was a breeze. The room looked great after the paint dried and all of the masking was removed!
          • Recommended
          Great product for coverage of scuff marks and stai
          [This review was collected as part of a promotion.] great product for covering scuff and stains. one coat was sufficent
            • Recommended
            Works great
            [This review was collected as part of a promotion.] Great price and works wonderful. walls look amazing and humid you ask for it, Home Depot will add anti mold into the paint for free!
              • Recommended
              Beautiful finish
              [This review was collected as part of a promotion.] Loved the primer and paint in one, cut the job almost in half and the color dried beautifully.
                • Recommended
                Super Quality
                [This review was collected as part of a promotion.] We bought the paint years ago and it lasted a long long time very satisfied with it!
                  • Recommended
                  Great coverage
                  [This review was collected as part of a promotion.] Loved the color. Paint glided on with great coverage. However the purple was a little too dark for the small room I painted
                    Excellent choice for all your painting needs
                    [This review was collected as part of a promotion.] Great paint with good coverage. I've used it before on many interiors and exteriors and never had an issue. Excellent choice for all your painting needs. Very easy to use when brushing, rolling or spraying, easy clean up too! Helpful
                      • Recommended
                      Provence Cream off color
                      [This review was collected as part of a promotion.] we ordered Provence Cream and the color was not even close to that of the pictures. It was applied over both old paint and on new drywall and, in both instances, it was more like lemon yellow with none of the cream palate that is advertised. very disappointed.
                      Response from Ronald, Behr Customer CareNov 17, 2022
                      Hi there, thank you for reviewing our paint. I’m sorry that the color Provence Cream didn’t turn out as expected. Sometimes the lighting in the room can affect how the colors will turn out. When possible, it’s a good idea to sample the color first. I’ve also reached out to you via email to learn more about your project and assist you with this further. Thank you again for taking the time to share your experience with us, and I hope to hear from you soon! -Ronald
                        Showing 1-10 of 769 reviews