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Model #440004

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1 qt. #ICC-63 Terra Cotta Pot Flat Exterior Paint & Primer

  • 100% acrylic, low VOC formula
  • Resists moisture, fading and stains
  • Easy to apply and provides uniform color
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Product Overview

BEHR PREMIUM PLUS Exterior Paint & Primer is a 100% Acrylic, low VOC formula designed for a long-lasting finish that resists moisture, fading & stains and provides a mildew and corrosion resistant finish. It delivers exceptional hide and excellent touch-up while also providing comprehensive all-climate protection. PREMIUM PLUS is highly ranked by independent 3rd party labs and meets LEED and GREENGUARD GOLD requirements.
  • Ideal for wood, vinyl and fiber cement sidings; stucco, brick, masonry and fences
  • Flat sheen provides a non-reflective appearance to help hide surface imperfections and make walls appear smoother
  • 1 quart covers up to 100 sq. ft. depending on application and surface porosity
  • On semi-smooth surfaces, use a high quality 3/8 in. - 1/2 in. nap roller cover, nylon/polyester brush or an airless sprayer 0.015 in. - 0.021 in. spray tip and 60 mesh filter; on rough surfaces, use a high quality 3/4 in. - 1 in. nap roller cover
  • Use BEHR PREMIUM PLUS Paint as a primer over properly prepared coated or uncoated surfaces. For stain-blocking, painting over woods with tannins, or over oil-based or glossy surfaces, prime with a product such as BEHR Interior/Exterior Multi-Surface Primer & Sealer No. 436
  • Apply product on dry substrates when air and surface temperatures are between 35°F-90°F and will remain between 35°F-90°F for at least 4 hours after applying
  • Designed for all climate protection
  • Paint and Primer offering exceptional durability for a long-lasting finish
  • 100% Acrylic, Low VOC formula
  • Resists moisture, fading & stains and provides a mildew and corrosion resistant finish
  • Exceptional hide and excellent touch-up
  • Enhanced adhesion helps resist peeling
  • Easy soap and water cleanup
  • BEHR PREMIUM PLUS is a GREENGUARD GOLD Certified product. It is certified to GREENGUARD standards for low chemical emissions into indoor air during product usage; For more information, visit ul.com/gg
  • Actual paint colors may vary from on-screen and printer representations
  • Online Price includes a PaintCare fee in the following states: CA, CO, CT, DC, ME, MN, NY, OR, RI, VT, WA
  • BEHR PREMIUM PLUS is backed with a Lifetime Limited Warranty
  • Click here to find matching caulk to complete your project

  • Click here to find matching caulk to complete your project

  • California residents

Additional Resources

From the Manufacturer

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Container Size1 Quart


Approximate Coverage (sq. ft.)100Base MaterialAcrylic
Color FamilyOrange / PeachColor/FinishTerra Cotta Pot
Dry to touch (min.)60Hexadecimal ValueD38E72
HSL Value17.3:52.4:63.7Minimum Temperature for Use (F)35
Number of coats recommended2Paint & Primer in OneYes
Paint Key FeaturesPaint & Primer in OnePaint TypeExterior Paint
Paint/Stain Clean UpSoap & WaterProtection TypeMildew Resistant
ReturnableNon-ReturnableRGB Value211:142:114
SheenFlat/MatteSurface Material UseBrick,Masonry,Stucco,Vinyl,Wood
Time before recoating (hours)2Tint BaseBase 3

Warranty / Certifications

Certifications and ListingsGreenguard GoldManufacturer WarrantyLifetime Limited Warranty

Questions & Answers

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Customer Reviews

  • 4.9
    out of 274 reviews
  • 97%recommend this product
Filter by:
Showing 1-10 of 274 reviews
Good coverage
[This review was collected as part of a promotion.] I purchased it online without issue and applied this paint to my deck without any problems. It looked great.
    • Recommended
    looks great
    [This review was collected as part of a promotion.] painted my house over 15 years ago and the paint still looks great
      • Recommended
      Best Paint ever
      [This review was collected as part of a promotion.] I had work done on my house never used this product before had to use the primer first then the paint I’m very excited and impressed I highly recommend this paint I look forward to many years of happiness it was a major upgrade to our home.
        • Recommended
        Wife Loves Behr Paints
        [This review was collected as part of a promotion.] My wife has been using Behr paints for years and recently painter our house, 3,000 sq ft, both the exterior and interior by herself. She love the color selections. She used the Flat 4400 or the exterior and the i300 Dead Flat for interior. She has been using Behr paint for over 40 years and yes she did her recent painting in her 60’s!! BTW! She is not a professional painter!!
          Behr premium plus does a great job on exterior.
          [This review was collected as part of a promotion.] Bought 3 gallons in classic beige to finish off a new addition. Goes on easy, covers well and all for a lower price then other options. I have tried other brands of paints in the past, I always return to Behr for my paint.
            • Recommended
            Excellent Paint, with good coverage!
            [This review was collected as part of a promotion.] Happy with the coverage and results. Nice finish low luster!
              • Recommended
              Mural on exterior stucco wall
              [This review was collected as part of a promotion.] Excellent and long lasting. Wall was painted 10 years ago and still looks great. We no longer live in that house but still go see it often. Great even with Arizona high heat a d sun.
                • Recommended
                Haute Couture is "HAUTE FOR SURE"!
                [This review was collected as part of a promotion.] I chose Haute Couture for the exterior of my 1945 Colonial rehab. This color was the perfect fit for this revitalizing neighborhood. It has been a show stopper literally since it was painted. Red being my favorite color and with so many to choose from the ONLY choice to bring the boldness and drama necessary to get "her" noticed is Haute Couture! She send from drab to fab! Remember: There is a shade of red for every woman and for her it's Haute Couture...for sure!
                  • Recommended
                  Quality paint, bright and clean. Great coverage.
                  [This review was collected as part of a promotion.] Painted the underside of my porch. Amazing bright white finish with Superior coverage and very little splatter. Like a face lift for a weathered porch. Worth spending a little extra to get quality results. No I did NOT power wash prior. Swear by BEHR!
                    • Recommended
                    Fantastic product!
                    [This review was collected as part of a promotion.] Every year we have a painting project at our school and since switching to Behr we noticed the colors remain much more vibrant. The color easily withstands the Arizona heat and sun when compared to the other manufacturer. It also makes graffiti cleanup easy with easy coverup and application qualities of the paint.
                      • Recommended
                      Showing 1-10 of 274 reviews