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Internet #202761543

Model #105004

Store SKU #923860

1 qt. Ultra Pure White Flat Low Odor Interior Paint & Primer

$1398
/quart
  • Durable finish, resists dirt & grime
  • Flat sheen best for living rooms, dining rooms & bedrooms
  • Seals both uncoated and previously painted surfaces
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Price:
$1398

Product Overview

BEHR PREMIUM PLUS Interior Paint & Primer offers exceptional durability and hide with a finish that resists mildew and stains. In addition, you'll enjoy the benefits of a low odor paint. PREMIUM PLUS is highly ranked by independent 3rd party labs and meets LEED and GREENGUARD GOLD requirements.
  • Ideal for family rooms, living rooms, dining rooms, bedrooms and ceilings
  • Flat sheen provides a non-reflective appearance to help hide surface imperfections and make walls appear smoother
  • 1 quart covers up to 100 sq. ft. depending on application, color selected, and surface porosity
  • Use a high quality 3/8 in. - 1/2 in. nap roller cover, nylon/polyester brush or airless sprayer 0.015 in. - 0.019 in. spray tip and 60 mesh filter
  • For best results - to enhance color fidelity, cover stains/oil-based or glossy surfaces or seal highly porous substrates - please use a Behr primer such as BEHR Kitchen, Bath & Trim Stain-Blocking Primer & Sealer No. 75 to prep prior to painting
  • Apply when air and surface temperatures are between 50°F-90°F (10°C-32°C)
  • Low odor for safer air quality
  • Paint and Primer offering exceptional durability
  • 100% acrylic base provides mildew resistant finish
  • Easy application and excellent hide ensures stress-free coverage
  • Easy soap and water cleanup
  • BEHR PREMIUM PLUS is a GREENGUARD GOLD Certified product. It is certified to GREENGUARD standards for low chemical emissions into indoor air during product usage; For more information, visit ul.com/gg
  • Superior stain-blocking and stain-resistance
  • Advanced scrubbability makes it easy to maintain the color and finish
  • Easy soap and water cleanup
  • BEHR PREMIUM PLUS is a GREENGUARD GOLD Certified product. It is certified to GREENGUARD standards for low chemical emissions into indoor air during product usage; For more information, visit ul.com/gg
  • Actual paint colors may vary from on-screen and printer representations
  • Online Price includes a PaintCare fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI, VT, WA
  • BEHR PREMIUM PLUS is backed with a Lifetime Limited Warranty
  • Click here to learn more about Eco Options and Clean Air



  • California residents

Info & Guides

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Specifications

Dimensions

Container Size
1 Quart

Details

Approximate Coverage (sq. ft.)
100
Base Material
Acrylic
Color Family
White
Color/Finish
Ultra Pure White
Dry to touch (min.)
60 min
Hexadecimal Value
F8F9F5
HSL Value
75.0:22.2:96.5
Minimum Temperature for Use (F)
50
Number of coats recommended
2
Paint & Primer in One
Yes
Paint Key Features
Paint & Primer in One
Paint Type
Interior Paint
Paint/Stain Clean Up
Soap & Water
Protection Type
Mildew Resistant
Returnable
Non-Returnable
RGB Value
248:248:245
Sheen
Flat/Matte
Substrate/Surface Use Type
Brick,Ceiling,Drywall,Masonry,Plaster,Stucco,Vinyl,Wood
Time before recoating (hours)
2
Tint Base
Base 1
Transparency
Solid

Warranty / Certifications

Certifications and Listings
Greenguard Gold
Manufacturer Warranty
Lifetime Limited Warranty

Questions & Answers

Typical questions asked about products:

  • Is the product durable?
  • Is the product easy to use?
  • What are the dimensions of the product?

Customer Reviews

  • 4.5
    out of 55,535 reviews
  • 82% recommend this product
Filter by:
Showing 1-30 of 55,535 reviews
Painted over wallpaper and walls that had been stripped of...
Painted over wallpaper and walls that had been stripped of wallpaper and scim coated with mud. Paint is excellent at covering defects!
by
    DO NOT USE FOR CABINETS
    This paint will stick to anything you put on top of it for WEEKS after. We did 3 coats, let the final one dry for over 24 hours, and then put our cabinet shelves back. Everything stuck (see pics) and we had to do 2 more coats.
    by
    Response from BehrOct 19, 2021
    Hello FakeNameRealReview, thank you for your review. I’m so sorry the paint was sticking to everything even after a few weeks. If any paint is loose or peeling up, I recommend sanding the loose paint off, wiping the sanding dust, then touching up and recoating with the paint. Also, I recommend allowing the paint to fully cure for 4 weeks before placing items on the shelves, as the coating may be sensitive until it’s fully cured. Customer satisfaction is important to us, and we appreciate your feedback. Please feel free to reach out to our Customer Care team directly for further assistance with this. Our team is happy to help you! -Joni Behr
      The exterior paint application was easy went on well and...
      The exterior paint application was easy went on well and clean up was a snap.
      by
        Awesome paint
        Bought this paint and it great experience using it, it cover and dry quickly, and it feel and look great.
        by
        • Verified Purchase
        • Recommended
        Great exterior paint
        Used on metal window headers. Headers were rusting badly, so i sanded and primed and then painted. Very nice smooth application. Good coverage No dripping Easy cleanup. Made the job fast and easy. Would recommend.
        by
        • Verified Purchase
        • Recommended
        Worst paint
        Worst paint we ever used. Painted many times. Primed the room, cleaned the walls and then we started painted one roll up, one roll down to go over little missed spots and half the pain comes down and clumps on. Painting slower pulls the paint up...
        by
        Response from BehrOct 11, 2021
        Hi NeveragainDynasty - Thank you for your review. I'm sorry to hear that the paint was clumping and pulling up during application! To fix the finish, I recommend allowing your last coat to dry for at least 24 hours before lightly sanding off any unwanted texture from the surface. Once the clumps are sanded off and the surface is wiped down, a new coat can be applied for a uniform finish. If the paint seems to be drying too fast as you're rolling it on, 4 oz. of water per gallon can be added to slow down the dry time. For further assistance with your project, please feel free to reach out to us directly. We'd be happy to help. - Sara Behr
          2 people found this helpful
          NOT a one coat guarantee!
          This is an overpriced paint! Supposedly it’s a one coat guarantee and it’s supposed to be able to withstand cleaning. I wiped up a scuff and the paint came off on my rag. The paint had been placed a week before. It also is not a one coat guarantee. I painted over a white with a slight blue hue and it required three coats.
          by
          Response from BehrOct 6, 2021
          Hi L Martinez - Thank you for your review. I'm sorry to hear that you needed to apply 3 coats for full coverage and the paint came off when you cleaned the surface. Our Marquee paint line was designed to cover your previously painted or primed surfaces when tinted to a color from our One-Coat Color palette. Once fully cured (this takes 4 weeks), it can be easily wiped down to maintain a clean finish. For further assistance with your project, please feel free to reach out to us directly. We'd be happy to help. - Sara Behr
          • Verified Purchase
          1 person found this helpful
          Eggshell paint
          The eggshell paint is so beautiful I recommend
          by
          • Verified Purchase
          • Recommended
          Tried and True...I like this Mid level paint...
          A great mid level paint..at a fair price..
          by
          • Verified Purchase
          Great Paint
          I have a huge house that needed painting. House has red and green interior walls. This paint covers them up. Needed i heavy coat and a light second coat on red walls. Was going to use killz, but you Don't need to with this paint. House is looking great. About half way finished.
          by
          • Verified Purchase
          • Recommended
          One coat coverage
          Made my old stained facias and soffets look new and clean with only one coat
          by
          • Verified Purchase
          • Recommended
          One coat coverage is a myth
          Good product and very durable. I still needed 2 coats of an off white to cover a tan room.
          by
          • Verified Purchase
          • Recommended
          1 person found this helpful
          ...
          by
            Love it spreads and covers great....
            Love it spreads and covers great.
            by
              Paint and primer takes 4 coats to apply
              I standard whisper white has taken 4 coats to cover a fairly light colour that pre existed on my walls. The paint is extremely thick and streaky. I wish I haven’t mad never started with this paint. It shouldn’t be this hard.
              by
              Response from BehrSep 21, 2021
              Hello Robin, thank you for your review. I’m so sorry the paint needed so many coats to cover the light color and was thick and streaky. If you’re still having coverage issue or streaks, I recommend allowing the last coat of paint to dry 24 hours before deciding if another coat is needed. Also, I recommend stirring the paint for 5 minutes to see if it goes back to a creamy consistency. If not, it’s best to use a new container to recoat. Customer satisfaction is very important to us, and we appreciate your feedback. Please feel free to reach out to our Customer Care team directly for further assistance. Our team is happy to help you! -Joni Behr
                3 people found this helpful
                Did they put all primer and no paint! Should be ashamed!
                I have using BEHR paint for over 20+ years on several homes I have owned. I tried this paint on a fiberglass door and all vertical pillars and top pediment, as advised from their paint dept. This paint is the worst! I cleaned and prepped surface as advised and applied at 66 degrees F and light wind (5 to 8 MPH) and sunny morning on 09-19-2021. Put on (1) coating and look very poor, like watered down milk. I used a drill to mix every 5 minutes during painting. Waited (2) hours as noted on the quart and re-applied, still looked poor and said no possible way. I waited another 2 hours and applied coat number (3)! Even after (3) coats with this paint and primer on a white door/trim, you can still see brush marks use a high quality 2” $20+ brush made for this paint. Home Depot response when I brought the 40% used paint back to home depot (next day for a refund) and the customer service lady said talk to the paint dept. I talked to the young lady at the counter and said stated, “if the paint was bad why did you use almost half over it”. I kindly said I followed the directions and even tried more than advised to see if it was me; but, (3) coats and looks like dollar store paint! She replies, “we do not except returns on paint”. I said it is not custom paint (off the shelf) and there is a guarantee on it and here is my receipt. She said no. What customer service! I advised the young lady toss it in the trash since that is what it is. Do not know what home depot did but there paint is poor along with their customer service
                by
                Response from BehrSep 21, 2021
                Hello bernie, thank you for your review and for being such a longtime Behr customer. I’m so sorry the paint looked watered down and you could still see brush marks after 3 coats. I recommend letting the paint dry for 24 hours, sanding smooth any texture the brush marks may have left, cleaning the surface and letting it dry, then touching up and recoating with paint using a high-quality nylon/polyester brush. Since the paint was still watery after mixing for 5 minutes, I recommend using a new container of paint to recoat. Customer satisfaction is very important to us, and we appreciate your feedback. Please feel free to reach out to our Customer Care team directly for further assistance. Our team is happy to help you! -Joni Behr
                  4 people found this helpful
                  Without a doubt, the worst paint I've ever used.
                  A little background. I'm a retired contractor and I've been painting 50 years. I had this paint stirred at the store and started using it within an hour of purchase. I am painting the outer portion of Jeld-Wen window also purchased from HD. The window is factory primed. I cleaned the surfaces with mild detergent, let it dry, and applied the first coat. The coverage was terrible. Streaky, with very poor coverage for a paint with "primer" built in. After allowing it to dry for about an hour, I applied a second coat. Still poor coverage. It looks like it's going to take at least 4 coats to get sufficient coverage to resist Maryland weather. Whatever is left will be returned under the satisfaction guarantee. I was painting in a temperature controlled garage.
                  by
                  Response from BehrSep 20, 2021
                  Hi BobM. Thank your for your review, and I'm so sorry to hear our Premium Plus Exterior paint did not cover your project like you expected it to. The first coat will act as your basecoat, and subsequent coats will be your topcoat. Multiple coats may be required depending on the color you chose.

                  Customer satisfaction is important to us, and we appreciate your feedback. Please reach out to us directly if you need further assistance; our customer care team is happy to help you! -Michael Behr
                    3 people found this helpful
                    Not so scuff defense
                    I purchase this at HD as it was recommended from the paint expert for my kitchen cabinet makeover. I applied this to my pre-primed trim and when handling (nailing/caulking/ positioning) a lot of areas chipped. DO NOT PURCHASE.
                    by
                    Response from BehrSep 16, 2021
                    Hi Jenn - Thank you for your review. I'm sorry to hear about the chipped areas on your trim! To fix the finish, I recommend lightly sanding down the spots that chipped off, wiping the surface to remove the sanding dust, then touching up with more paint. For further assistance with your project, please feel free to reach out to us directly. We'd be happy to help. - Sara Behr
                      3 people found this helpful
                      Worst paint ever!
                      I had new pine wood trim installed around new Andersen doors and windows. I applied a primer coat. This is the worst paint I have ever used in 50 years. Hard to apply, does not cover or spread well and leaves brush lines even though I used a very high-quality, name-brand brush. It essentially ruined my entire project.
                      by
                      Response from BehrSep 14, 2021
                      Hi Alan, thank you for your review. I'm sorry to hear that the paint was hard to apply and did not cover well. This is not typical, and I understand your disappointment. Our Ultra Paint will typically cover in two coats. Customer satisfaction is important to us, and we appreciate your feedback. Please reach out to us directly if you need further assistance; our customer care team is happy to help you! -Giovanna Behr
                        4 people found this helpful
                        If your trying to eliminate a 2nd coat, this is not you paint.
                        Purchase this paint to eliminate a 2nd coat of paint as the Dynasty brand should take only one coat to cover. Home depot said it, BEHR has said it, I just recently saw a commercial stating the same. So I ditch out the extra cash for a "higher end" paint. Well this will not do what it claims it will, I still had to apply a second coat to my walls. Being that the case I should have just gone with the mid grade paint instead of the more expensive one. DO NOT buy this paint thinking you will only need one coat of paint.
                        by
                        Response from BehrSep 13, 2021
                        Hi Juan - Thank you for your review. I'm sorry to hear that you needed to apply a second coat to your walls! Our Dynasty paint line is guaranteed to cover your previously painted or primed surfaces in one coat when tinted to a color from our One-Coat Color Collection. Colors outside of this collection or using our Ultra Pure White base untinted may require additional coats. Please feel free to reach out to our Customer Care team directly so we can more about your project and assist you with this further. We hope to hear from you! - Sara Behr
                          2 people found this helpful
                          What a perfect color for a storage bench I made...
                          What a perfect color for a storage bench I made for my grandson to be. I love the paint.
                          by
                            Poor Quality
                            Prepped the walls with one coat of Kilz 2 primer to seal and hide the old paint color and its still going to take multiple coats of Behr Premium Plus to hide the shadows. This is possibly the worst paint I’ve ever used. The photo shows a wall after the first coat of ultra white.
                            by
                            Response from BehrAug 25, 2021
                            Hello UnhappyPainter, thank you for your review. I’m so sorry the paint will need more coats than expected even after priming. Typically, our Premium Plus Interior Paint will cover in about 1-2 coats, though additional coats may be needed depending on the surface, application, and color. I recommend recoating across the surface for more even, full coverage on the walls. Customer satisfaction is important to us, and we appreciate your feedback. Please feel free to reach out to our Customer Care team directly for further assistance. Our team is happy to help you! -Joni Behr
                              2 people found this helpful
                              Do not trust the label on this can!
                              The can claims that it has primer in the paint but do not believe that because let me show you what happens in the picture when you apply it without a separate primer. It peels terribly. For the price we paid for this paint it should not have done this.
                              by
                              Response from BehrAug 23, 2021
                              Hi Alm260, thank you for your review. I'm sorry to hear about the peeling. This is not typical, and I understand your disappointment. I recommend sanding the loose coating off, cleaning, and touching up. Customer satisfaction is important to us, and we appreciate your feedback. Please reach out to us directly if you need further assistance; our customer care team is happy to help you! -Giovanna Behr
                                4 people found this helpful
                                BEHR DYNASTY Ultra Pure White interior
                                BEHR DYNASTY Ultra Pure White interior stain blocking paint and primer in a Matte finish. I choose this paint because I’ve used BEHR products before and was very happy with the results. Again I love the matte finish and the fact that this paint is one of the best yet I’ve used from BEHR. The paint has an exceptionally durable finish that holds up against stains….it’s scuff resistant,fast drying and great coverage. However for this yellow shelf it did take two coats….though the finished product looks outstanding. Clean up is a breeze…just some warm water and a little soap and we were done. This is to me one of best paints on the market…yeah you may pay a little more for it but the results are amazing. You get about 400 square foot of coverage from one gal. Depending on the area it takes less than an hour to dry. It’s a really good paint so they recommend using a high quality 3/8 inch nap roller for the best results. The paint is also by UL green guard gold…..which simply means the product is certified for low chemical emissions. I also like that the new BEHR cans open easier and come with a screw on easy pour spout..to me as a painter is a plus no more waste.
                                by
                                • Recommended
                                1 person found this helpful
                                2 years later paint is peeling. 3rd room
                                New construction new drywall level 5 primed finish. Paint is coming off like wallpaper. Over 60 gallons of behr ultra. Not a single problem. Marquee is horrible dontt touch it It’s thick like glue and dries as you bankroll ruining a flat level 5 drywall finish. Customer service offered a new gallon with receipt. It costs 1000s to fix and Reskim
                                by
                                Response from BehrAug 19, 2021
                                Hi James - Thank you for your review. I'm sorry to hear that the paint is peeling off like wallpaper! It sounds like you've already reached out to our Customer Care team, but please don't hesitate to contact us again for further assistance with this. We're happy to help. - Sara Behr
                                  2 people found this helpful
                                  High hide option that brightens up dull rooms
                                  BEHR's Dynasty is making me a Behr believer! Exceptional results all around with this paint and primer mix. I got the flat/matte for the ceilings in our new home, which were formerly covered in popcorn coating. We needed something that would go on after the scraping to bring the surface back to top condition. We also wanted something that was very pure white to allow for as much light as possible to move around the room. The Dynasty version we got has a lot of white pigmentation to cover well. We did the walls in a rich blue, and touched the ceiling with the roller. I've attached a pic where we did a spot coverup with Dynasty ceiling paint along a few inches of the ceiling. Covered easily. The paint rolls on smooth and is easy to apply with a brush. The can comes with a pour spout that I've attached a pic of. You can also use only the pour spout's opening if you want. This is the only area where I would have liked to see a little something more from the product: Having a pour spout that has a cap integrated so that the spout itself does not have to be removed and washed at the end of the job. Do like the flexibility of having both a cover and a spout, though. The cover-only storage allows the cans to be stacked. Easy cleanup with no residue on brushes or rollers. 1 gallon covers about 400 square feet, so two ceilings that run 20' x 20', or ceilings in four small spaces of 10' x 10'. Low chemical emissions for indoor application
                                  by
                                  • Recommended
                                  This Behr paint is the only paint I buy. Best...
                                  This Behr paint is the only paint I buy. Best colors. Easy application and last forever.
                                  by
                                    Top of the line paint
                                    Paint was delivered to my house, but I had to run to the store for the pour spout (The lid pries up like traditional paint cans, but has a pour spout option too). Actually you might want to get this from the Home Depot store the first time you buy and have someone at the paint counter show you how to open it (or play the video on the product page). The spout option does make pouring a bit neater. Anyway, I wanted a high quality paint for inside the garage. BEHR Dynasty is the BEHR brand’s top of the line. The product is labeled stain-block and primer and my garage hadn’t been painted before. The paint has a nice consistency, doesn’t have a noticeable odor, was easy to apply, and most importantly provided good coverage. Cleanup was as expected for latex paint. Warranty is lifetime limited as long as you follow all the rules on the can. I like this product well enough that I’ve ordered another gallon.
                                    by
                                    • Recommended
                                    CLASSROOM MAKEOVER!!! The paint went on with ease. I painted my classroom which is all bric...
                                    CLASSROOM MAKEOVER!!! The paint went on with ease. I painted my classroom which is all brick (all 4 walls). The paint went into the crevices without much back & forth motion. The color totally brightened up the walls. The paint was really easy to clean up where I dripped , even the next day. Not much of an order. Yes, teachers do pay for their own supplies. Met my overall expectation.
                                    by
                                    • Verified Purchase
                                    • Recommended
                                    1 person found this helpful
                                    This paint was exactly the color I wanted and one...
                                    This paint was exactly the color I wanted and one coat covered a much darker color without bleed through.
                                    by
                                    • Verified Purchase
                                    1 person found this helpful
                                    Showing 1-30 of 55,535 reviews