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Internet # 202761543

Model # 105004

Store SKU # 923860

1 qt. Ultra Pure White Flat Low Odor Interior Paint & Primer

$13.98
/quart
  • Durable finish, resists dirt & grime
  • Flat sheen best for living rooms, dining rooms & bedrooms
  • Seals both uncoated and previously painted surfaces
  • View More Details
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Product Details

About This Product

BEHR PREMIUM PLUS Interior Paint & Primer offers exceptional durability and hide with a finish that resists mildew and stains. In addition, you'll enjoy the benefits of a low odor paint. PREMIUM PLUS is highly ranked by independent 3rd party labs and meets LEED and GREENGUARD GOLD requirements.

Highlights

  • Ideal for family rooms, living rooms, dining rooms, bedrooms and ceilings
  • Flat sheen provides a non-reflective appearance to help hide surface imperfections and make walls appear smoother
  • Ultra Pure White is part of BEHR's Designer Collection Color Palette
  • 1 quart covers up to 100 sq. ft. depending on application and surface porosity
  • Shop all White Designer Collection Products
  • For best results - to enhance color fidelity, cover stains/oil-based or glossy surfaces or seal highly porous substrates - please use a Behr primer such as BEHR Kitchen, Bath & Trim Stain-Blocking Primer & Sealer No. 75 to prep prior to painting
  • Apply when air and surface temperatures are between 50°F-90°F (10°C-32°C)
  • Low odor for safer air quality
  • Paint and Primer offering exceptional durability
  • 100% acrylic base provides mildew resistant finish
  • Easy application and excellent hide ensures stress-free coverage
  • Superior stain-blocking and stain-resistance
  • Advanced scrubbability makes it easy to maintain the color and finish
  • Easy soap and water cleanup
  • BEHR PREMIUM PLUS is a GREENGUARD GOLD Certified product. It is certified to GREENGUARD standards for low chemical emissions into indoor air during product usage; For more information, visit ul.com/gg
  • Actual paint colors may vary from on-screen and printer representations
  • Online Price includes a PaintCare fee in the following states: CA, CO, CT, DC, ME, MN, NY, OR, RI, VT, WA
  • California residents
     see Prop 65 WARNINGS

Product Information

Internet # 202761543

Model # 105004

Store SKU # 923860

Specifications

Container Size: 1 Quart

Dimensions

Container Size

1 Quart

Details

Approximate Coverage (sq. ft.)

100

Base Material

Acrylic

Color Family

White

Color/Finish

Ultra Pure White

Dry to Touch (min.)

60 min

Hexadecimal Value

F8F8F2

HSL Value

60.0:30.0:96.1

Minimum Temperature for Use (F)

50

Number of coats recommended

2

Paint & Primer in One

Yes

Paint Key Features

Paint & Primer in One

Paint Type

Interior Paint

Paint/Stain Clean Up

Soap & Water

Protection Type

Mildew Resistant

Returnable

Non-Returnable

RGB Value

248:248:242

Sheen

Flat/Matte

Surface Material Use

Brick, Ceiling, Drywall, Masonry, Plaster, Stucco, Vinyl, Wood

Time before recoating (hours)

2

Tint Base

Base 1

Transparency

Solid

Warranty / Certifications

Certifications and Listings

Greenguard Gold

Manufacturer Warranty

Lifetime Limited Warranty

Questions & Answers

393Questions
caret
Q:Can I use this paint in a bathroom wall
by|Apr 10, 2024
1 Answer
Answer This Question

A:  Hi Dean, thanks for the question. You can use out Premium Plus Interior Flat Paint for painting your bathroom walls. Have a great day! -Ronald

by|Apr 10, 2024
    caret
    Q:Can this be applied to pine wood?
    by|Apr 5, 2024
    1 Answer
    Answer This Question

    A:  Hi Curious, thank you for your question. The Interior Premium Plus Flat Paint can be applied to pine wood. Have a great day! - Randy

    by|Apr 5, 2024
      caret
      Q:Fire Resistant
      by|Apr 1, 2024
      1 Answer
      Answer This Question

      A:  Hi Jarred, thank you for your question. As it turns out, our products, including the Premium Plus Interior Paint, are not designed to be fire-resistant, and temperatures exceeding 140F can cause the coating to break down. Have a great day! - Randy

      by|Apr 2, 2024
        caret
        Q:I’m looking to paint my vanity. Would this be a good paint option that won’t chip or be ruined by water?
        by|Mar 23, 2024
        1 Answer
        Answer This Question

        A:  Hi Taylor, thank you for your question. The Premium Plus Interior Flat is an excellent option for your vanity, providing superior coverage and high moisture resistance. Have a great day! - Randy

        by|Mar 25, 2024
          Showing 1-4 of 393

          Customer Reviews

          4.5 out of 5

          • 4.5 out of 8,597 reviews
          • 88% recommend this product
          Filter by:
          Showing 1-10 of 8,597 reviews
          This paint is beautiful, easy to apply, and accidental spills/splashes are to wipe clean.
          by
          • Verified Purchase
          Didn’t match the sample provided.
          by
          Response from BehrApr 5, 2024
          Hi Timbermile, thank you for your review. I'm sorry to hear that the color didn't turn out as expected. Typically, the room's lighting and surroundings influence how the color will turn out. It is a great idea to sample colors first. Customer satisfaction is important to us, and we appreciate your feedback. Please reach out to us directly if you need further assistance; our customer care team is happy to help you! - Randy Behr
          • Verified Purchase
          by
          • Verified Purchase
          Buyer Beware! Horrible. This paint broke me
          I consider myself a good painter. Most clients are repeat customers. was recently hired to paint a 1012 sq ft apartment with exposed brick throughout, so less to paint. This paint has been a nightmare. 15 gallons for just the walls. The client informed me that the paint job looks "unfinished" and I agree. You can still see the roller marks. I have one wall where I'm up to 8 coats - unacceptable. This experience has broken me financially, physically and mentally. Not worth the headache.
          by
          Response from BehrMar 18, 2024
          Hi DavidNYC, thank you for your review. I'm sorry to hear you experienced roller marks and didn't get the coverage you expected. The Premium Plus Paint typically covers in two coats, while porous surfaces may require additional coats. To fix this, we recommend applying another coat in columns. Reload your roller after each column for the best coverage. Customer satisfaction is important to us, and we appreciate your feedback. Please reach out to us directly if you need further assistance. Our customer care team is happy to help you! - Randy Behr
            1 found this review helpful
            Horrible
            Three coats of white on top of old white are not covering. Horrible. Experienced painter. Stirred. Sanded where needed. Consider reflections, still horrible. Service at Home Depot ok but was NOT asked about quality choice.
            by
            Response from BehrMar 5, 2024
            Hi Marilyn, thank you for your review. I'm sorry to hear that you did not get the coverage you expected. Typically, our Premium Plus Paint will cover in two coats, while darker colors and porous surfaces may require additional coats. Customer satisfaction is important to us, and we appreciate your feedback. Please reach out to us directly if you need further assistance. Our customer care team is happy to help you! - Randy Behr
              The Paint wasn’t the exact color as pictured on website.
              by
              Response from BehrFeb 23, 2024
              Hi Angel, thank you for your review. I’m sorry to hear that the color didn’t turn out as expected. Typically, the lighting and the surroundings in the room influence how the color will turn out. It is a great idea to sample colors first. Customer satisfaction is important to us, and we appreciate your feedback. Please reach out to us directly if you need further assistance; our customer care team is happy to help you! -Ronald Behr
              • Verified Purchase
              1 found this review helpful
              Covered well with only needing a light second coat. Color is great.
              by
              • Verified Purchase
              Far darker than expected
              I tried all the Home Depot tools to match a current color to find an appropriate paint. This paint turned out to be super dark by comparison.
              by
              Response from BehrJan 3, 2024
              Hi Rick, thank you for your review. I’m sorry to hear that the color turned out much darker than expected. Customer satisfaction is important to us, and we appreciate your feedback. Please reach out to us directly if you need further assistance; our customer care team is happy to help you! -Ronald Behr
                • Recommended
                Looks amazing on my bathroom ceiling!
                by
                • Verified Purchase
                by
                • Verified Purchase
                Showing 1-10 of 8,597 reviews