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Internet # 310999247

Model # 775304

Store SKU # 438350

1 qt. #690F-5 Purple Mauve Extra Durable Satin Enamel Interior Paint & Primer

$21.98
  • Versatile Stain-Blocking Paint & Primer
  • Scuff Defense Providing an Extra Durable Finish
  • Easy Application, Smooth Even Finish
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Product Details

About This Product

BEHR ULTRA® Interior Paint is a versatile Stain-Blocking Paint & Primer with Scuff Defense providing an extra durable finish that is easy to clean and stays looking new longer®. ULTRA is easy to apply with a smooth even finish that has outstanding coverage and hide in fewer coats. This lush, versatile satin enamel sheen creates a pearl-like appearance that's ideal for the walls but also for trim, doors, cabinets and indoor furniture. *A PRIMER COAT MAY BE NEEDED ON SOME SURFACES. SEE BACK LABEL FOR DETAILS.

Highlights

  • Outstanding Coverage, Hide in Fewer Coats
  • Easy-Clean Finish, Stays Looking New Longer®
  • 1 quart covers up to 100 sq. ft. depending on application, color and surface porosity
  • For best application, use a high quality 3/8 in. - 1/2 in. nap roller cover, nylon/polyester brush or airless sprayer (0.015 in. - 0.019 in. spray tip, 60 mesh filter)
  • Use BEHR ULTRA® Paint as a primer for properly prepared uncoated or painted interior surfaces, including woods that contain tannins (2 primer coats required for redwood and cedar) and heavily stained areas
  • Lock in stains with BEHR ULTRA® Paint as a spot primer, for heavy stains, test for stain bleed-through by applying BEHR ULTRA Paint to a small section, if stain bleeds through, spot prime another coat to the stained area and test again before top coating, if bleeding continues, a longer dry time is needed before top coating
  • Apply when air and surface temperatures are between 50°F-90°F (10°C-32°C), darker colors may require additional dry time between coats, cooler temperatures or higher humidity may prolong drying time
  • Extra-durable paint film
  • Advanced scuff and mar resistance helps protect wall surfaces in busy households. Do not use on floors.
  • Easily remove common household stains so your walls Saty Looking New Longer®
  • Advanced stain-blocking formula, stain resistant
  • Excellent durability and hide in fewer coats
  • Antimicrobial mildew resistant finish, 100% acrylic
  • Easy application for beautiful results
  • GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg
  • Actual paint colors may vary from on-screen and printer representations
  • Online Price includes a Paint Care fee in the following states: CA, CO, CT, DC, ME, MN, NY, OR, RI, VT, WA
  • BEHR ULTRA® Interior Paint is backed with a Lifetime Limited Warranty
  • California residents
     see Prop 65 WARNINGS

Product Information

Internet # 310999247

Model # 775304

Store SKU # 438350

Specifications

Container Size: 1 Quart

Dimensions

Container Size

1 Quart

Details

Approximate Coverage (sq. ft.)

100

Base Material

Acrylic

Color Family

Purple / Lavender

Color/Finish

Purple Mauve

Dry to Touch (min.)

60

Hexadecimal Value

9A8891

HSL Value

330.0:8.2:56.9

Minimum Temperature for Use (F)

50

Number of coats recommended

2

Paint & Primer in One

Yes

Paint Key Features

Paint & Primer in One, Stain Blocking, Washable

Paint Type

Interior Paint

Paint/Stain Clean Up

Soap & Water

Protection Type

Mildew Resistant, Stain Resistant

Returnable

Non-Returnable

RGB Value

154:136:145

Sheen

Satin

Surface Material Use

Brick, Drywall, Masonry, Plaster, Stucco, Vinyl, Wood

Time before recoating (hours)

2

Tint Base

Base 4

Transparency

Solid

Warranty / Certifications

Certifications and Listings

Greenguard Gold

Manufacturer Warranty

Lifetime Limited Warranty

Questions & Answers

Is this paint good for steamy bathroom walls or should exterior be used
ByNov 29, 2024
1 Answer | 
Answer This Question

Hi Brian, thanks for the question. Our Ultra Paint is a great choice for bathroom walls. I wouldn't recommend using exterior paint on the inside of the home because it isn't as cleanable/scrubbable as interior paint. If you have additional questions about your project, please reach out to us directly. Our customer care team is happy to help. -Ronald

By|Dec 2, 2024
    0/0


    What is the coverage for Behr marquee exterior paint
    BySep 4, 2024
    1 Answer | 
    Answer This Question

    Hi Repaint, thank you for your question. A gallon of Behr Marquee covers approximately 250-400 square feet. Have a great day! -Alex

    By|Sep 5, 2024
      0/0


      Will this all trip here white yellow over time
      BySep 4, 2024
      1 Answer | 
      Answer This Question

      Hi Cindy, thank you for reaching out. To best assist you, please reach out to us directly so we can learn more about your project and ensure we're understanding your question correctly. We hope to hear from you soon so we can provide more details. -Lina

      By|Sep 4, 2024
        0/0


        Will this paint clean up with soap and water or do you have to use paint thinner?
        ByAug 25, 2024
        1 Answer | 
        Answer This Question

        Hi Wayne, thank you for your question. The recommended clean-up for Ultra Interior Paint is soap and water. Have a great day! -Lina

        By|Aug 26, 2024
          0/0


          Is this paint suitable for cabinets
          ByAug 17, 2024
          1 Answer | 
          Answer This Question

          Hi MJ, thanks for the question. Our Ultra Scuff-Defense Paint is a great choice for cabinets, Have a great day! -Ronald

          By|Aug 19, 2024
            0/0


            Can you use gilding wax on this paint for raised stencils?
            ByAug 13, 2024
            1 Answer | 
            Answer This Question

            Hi Coco, thank you for your question. Our Ultra Scuff Defense Paint has not been tested with wax, as it was not designed for this use. I recommend testing a small section first, if you want to try to use wax. Have a great day! -Giovanna

            By|Aug 13, 2024
              0/0


              Do I need to apply a sealer? I used this paint for a dining table.
              ByJul 24, 2024
              1 Answer | 
              Answer This Question

              Hi Gabby, thanks for the question. You don't need to apply a separate sealer over the Ultra Interior Satin Paint, as it will cure to a clean and durable surface. If you decide you want to put a clear coating over it I'd recommend applying a water-based polyurethane. Have a great day! -Ronald

              By|Jul 24, 2024
                0/0


                Best paint for kitchen
                ByJul 22, 2024
                1 Answer | 
                Answer This Question

                Hi there, thanks for the question. Our Ultra Scuff-Defense Paint is an excellent choice for painting a kitchen. Have a great day! -Ronald

                By|Jul 22, 2024
                  0/0


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                  Customer Reviews

                  4.5 out of 5

                  • 4.5 out of 8,629 reviews
                  • 89% recommend this product
                  What Customers Say
                  Summarized by generative AI from text of customer reviews

                  Customers say Behr Premium Plus Ultra Interior Satin Enamel offers excellent coverage, often requiring only one or two coats, which saves time and effort. The paint's built-in primer feature is highly appreciated, making it easy to apply and clean up. Users commend its durability, low odor, and vibrant color selection, although some experienced variability in coverage depending on the underlying color. Overall, Behr is favored for its quality and reliability in various painting projects.

                  Filter by:
                  Showing 1-10 of 8,629 reviews
                  I am very happy with this paint. I am using it mainly as trim paint. It goes on easily. It has a nice shine, but not super glossy. It says it is easy to clean, which is definitely quality I want to have in a trim paint. It covered well with only one coat.
                  by
                  • Verified Purchase
                  This customer chose to rate the product and not provide text.
                  by
                  • Verified Purchase
                  Perfect orange
                  In love with this color is the perfect o color for my front door
                  by
                    • Recommended
                    But two cans of paint one paint was white the other one was light blue apparently that was my problem. Had to paint 3/4 of the bathroom over again paint is great when right tho
                    by
                    • Verified Purchase
                    1 found this review helpful
                    This customer chose to rate the product and not provide text.
                    by
                    • Verified Purchase
                    Look Complete Different from what is advertised
                    Used it for window shutter. Idk if the store staff messed up with the colors, or the color itself is advertised wrongly, the color is completely different from what is shown online
                    by
                    Response from BehrFeb 1, 2024
                    Hi Beryl, thank you for your review. I'm so sorry to hear your color didn't turn out as expected. Colors can be influenced by the lighting and surroundings of an area. Samples are a great way to make sure a color is right for your project. In any case, we want our customers to be happy with their projects. Please reach out to us directly if you need further assistance; our Customer Care team is happy to help! -Lina Behr
                      The paint applied smoothly and evenly in one application. Only minor touch up needed which made the job so much easier.
                      by
                      • Verified Purchase
                      Painting over baseboards
                      Painting over baseboards that were previously Behr "Etched Glass". 2 coats in and still not fully covered. Left side in the picture is the unpainted portion, it is not a dark color to cover at all.
                      by
                      Response from BehrNov 28, 2023
                      Hi PC1980, thank you for your review. I'm sorry to hear your paint is not providing the coverage you expected. Generally, paint will cover in 1-2 coats. However, porous surfaces may need additional coats for uniformity. In any case, your satisfaction is important to us, and we want to help make sure you can achieve the positive results you expected. Please reach out to us directly if you need further assistance; our Customer Care team is happy to help! -Lina Behr
                        This customer chose to rate the product and not provide text.
                        by
                        • Verified Purchase
                        Amazing Paint
                        Amazing paint to work worth. Very thick and spreads on like butter. Definitely recommend and would use again. Combined it with Behr Vibrant White and SW Agreeable Gray.
                        by
                          • Recommended
                          Showing 1-10 of 8,629 reviews