Model # 247596

Internet #202351175

Store SKU #430032

Rust-Oleum Specialty 30 oz. Dark Gray Magnetic Primer
0020066193652

Rust-Oleum Specialty

30 oz. Dark Gray Magnetic Primer

  • Convert almost any indoor surface into a custom magnet board
  • Works on wood, metal, masonry, drywall and plaster
  • May be top-coated with any latex, dry erase or chalkboard paint
$ 20 27
store icon Loading Buying Options...
package icon Loading Buying Options...
Sorry, but we ran into issues loading these options. Please try refreshing.

Frequently Bought Together

Frequently Bought Together

Product Overview

  • Convert almost any indoor surface into a custom magnet board
  • Works on wood, metal, masonry, drywall and plaster
  • May be top-coated with any latex, dry erase or chalkboard paint
The Rust-Oleum Specialty 30 oz. Magnetic Primer is a base coat that allows you to create a surface that attracts magnets almost anywhere. Use it to create a fun and unexpected way to hang notes, photos and more. Paint may be applied to wood, metal, masonry, drywall and plaster and then top-coated with any latex paint or chalkboard paint.
  • For interior use on wood, metal, masonry, drywall and plaster to create a magnetic attraction
  • Container provides enough product for three coats of coverage on a 16 sq. ft. area; if coating a surface larger than 16 sq. ft., use additional product
  • Flat finish provides a surface that can be easily top coated with any latex or chalkboard paint
  • Oil-based formula creates a surface that attracts magnets
  • Apply three coats of primer 30 minutes apart, top coat 4 hours after final coat of primer
  • Unique formula contains actual metal particles and cleans up with mineral spirits
  • Metal pigments will settle to bottom of can; stir thoroughly prior to use to ensure a smooth, lump free consistency
  • Continue to stir product throughout application to keep metal pigments evenly dispersed
  • Applying to smooth surfaces creates the strongest attraction
  • Use a dense, foam roller and apply with a consistent up and down motion during application
  • Apply at least 3 coats of primer to surfaces, additional coats will intensify attraction to magnetic surface
  • First coat of primer should be sufficient enough to completely hide underlying surface and subsequent coats should be of equal thickness
  • Strong heavy-duty magnets with minimal weight perform best
  • Wait 48 hours before use to ensure surface completely dry
  • Read all instructions prior to use
  • Online price includes PaintCare fee in the following states: CA, CO, CT, MN, OR, RI, VT
  • Note: product may vary by store
  • California residents see Prop 65 WARNINGS

Product Overview

  • Convert almost any indoor surface into a custom magnet board
  • Works on wood, metal, masonry, drywall and plaster
  • May be top-coated with any latex, dry erase or chalkboard paint
Model #: 247596
Sku #: 430032
Internet #: 202351175

The Rust-Oleum Specialty 30 oz. Magnetic Primer is a base coat that allows you to create a surface that attracts magnets almost anywhere. Use it to create a fun and unexpected way to hang notes, photos and more. Paint may be applied to wood, metal, masonry, drywall and plaster and then top-coated with any latex paint or chalkboard paint.

  • For interior use on wood, metal, masonry, drywall and plaster to create a magnetic attraction
  • Container provides enough product for three coats of coverage on a 16 sq. ft. area; if coating a surface larger than 16 sq. ft., use additional product
  • Flat finish provides a surface that can be easily top coated with any latex or chalkboard paint
  • Oil-based formula creates a surface that attracts magnets
  • Apply three coats of primer 30 minutes apart, top coat 4 hours after final coat of primer
  • Unique formula contains actual metal particles and cleans up with mineral spirits
  • Metal pigments will settle to bottom of can; stir thoroughly prior to use to ensure a smooth, lump free consistency
  • Continue to stir product throughout application to keep metal pigments evenly dispersed
  • Applying to smooth surfaces creates the strongest attraction
  • Use a dense, foam roller and apply with a consistent up and down motion during application
  • Apply at least 3 coats of primer to surfaces, additional coats will intensify attraction to magnetic surface
  • First coat of primer should be sufficient enough to completely hide underlying surface and subsequent coats should be of equal thickness
  • Strong heavy-duty magnets with minimal weight perform best
  • Wait 48 hours before use to ensure surface completely dry
  • Read all instructions prior to use
  • Online price includes PaintCare fee in the following states: CA, CO, CT, MN, OR, RI, VT
  • Note: product may vary by store
  • California residents see Prop 65 WARNINGS

Info & Guides

You will need Adobe® Acrobat® Reader to view PDF documents. Download a free copy from the Adobe Web site.

Compare Similar

Price
$6.02
$6.99
$7.85
$20.76
Name Hot Pink Chalkboard Paint Purple Chalkboard Paint 8 oz. True Blue Chalkboard Paint 30 oz. Dark Gray Magnetic Primer
Brand FolkArt FolkArt FolkArt Rust-Oleum Specialty
Ratings (0) (1) (0) (179)
Container Size 8 OZ-Ounce 8 OZ-Ounce 8 OZ-Ounce 1 QT-Quart
Transparency Solid Solid Solid Solid
Sheen Flat/Matte Flat/Matte Flat/Matte Flat/Matte
View Product View Product View Product View Product

Specifications

Dimensions

Container Size
1 QT-Quart
Coverage Area (sq. ft.)
16

Details

Application Method
Brush
Coating Product Category
Paint
Color Family
Whites
Color/Finish
White
Coverage Area (sq. ft)
16
Dry to touch (min.)
30
Number per Package
1
Paint/Stain Base Material
Acrylic
Paint/Stain Clean Up
Mineral Spirits
Paint/Stain Key Features
No additional features
Paint/Stain/Waterproofer Product Type
Specialty Finish/Small Project
Returnable
90-Day
Sheen
Flat/Matte
Specialty Finish
Magnetic
Transparency
Solid

Specifications

Dimensions

Container Size
1 QT-Quart
Coverage Area (sq. ft.)
16

Details

Application Method
Brush
Coating Product Category
Paint
Color Family
Whites
Color/Finish
White
Coverage Area (sq. ft)
16
Dry to touch (min.)
30
Number per Package
1
Paint/Stain Base Material
Acrylic
Paint/Stain Clean Up
Mineral Spirits
Paint/Stain Key Features
No additional features
Paint/Stain/Waterproofer Product Type
Specialty Finish/Small Project
Returnable
90-Day
Sheen
Flat/Matte
Specialty Finish
Magnetic
Transparency
Solid

Questions & Answers

would this hold a matchbox car?

I want to create a car strip around my sons room and then paint it black so we can put some match box cars on them. Do you think it will hold?
Asked by: LeslyO
TryItSEC has the best answer here. It will hold but as he mentioned you will need magnets and several oats to make it work. I'm not sure why the oats work, but they do. You can get regular oats for really cheap at any grocery store, or ask your brother for some.
Answered by: Brotherpig
Date published: 2018-11-14

Can I apply this to a wall and then use magnets to hold light weight metal spice containers?

Can I apply this to a wall and then use magnets to hold light weight metal spice containers?
Asked by: DIYer
If you use a strong Neodymium magnet (and the primer is applied correctly), it will definitely hold the spice containers. I recommend gluing a multi-pole magnet, such as a MagnaStrong Polymagnet (also sold at HomeDepot), to the spice containers so that the magnet will sit flush against the wall. If you use hot glue, make sure you give the glue a little time to cool (heat demagnetizes magnets). Don't try this with a ferrite magnet, it definitely won't hold.
Answered by: Dive
Date published: 2018-09-28

i already have latex paint on the wall, will this oil base formula adhere correctly? then I can top with latex again?

Asked by: bobby
Yes, it is designed for this type application. I would recommend that the surface that it will applied to be adequate (free of any imperfections), before applying. Also keep your top coat thickness to a thin as possible and still give you the desired look/color. The thicker the top coat, the weaker the holding power is.
Answered by: Smitty
Date published: 2018-03-01

Can I apply this to a wall, then use magnets to hold pictures?

Asked by: 4Larson
A thick metal nail or screw would attract magnets more effectively. You could apply a thin layer of putty/paint to hide them.
Answered by: Jeasy
Date published: 2018-06-29
  • y_2019, m_1, d_21, h_3CST
  • bvseo_bulk, prod_bvqa, vn_bulk_2.0.9
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_48
  • loc_, sid_202351175, prod, sort_[SortEntry(order=NUM_ANSWERS, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING), SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING), SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING), SortEntry(order=BEST_ANSWER_FEEDBACK_COUNT, direction=DESCENDING), SortEntry(order=POSITIVE_ANSWER_FEEDBACK_COUNT, direction=DESCENDING), SortEntry(order=NUM_ANSWERS, direction=DESCENDING)]
  • clientName_homedepot
  • bvseo_sdk, java_sdk, bvseo-3.1.1
  • CLOUD, getContent, 31ms
  • QUESTIONS, PRODUCT

Customer Reviews

30 oz. Dark Gray Magnetic Primer is rated 2.4 out of 5 by 179.
Rated 1 out of 5 by from The product does not work. Waste of money. The product does not work. Waste of money.
Date published: 2018-11-26
Rated 4 out of 5 by from When using this, remember that it's not metal - it's paint with metal particles. It's never going... When using this, remember that it's not metal - it's paint with metal particles. It's never going to be as effective or strong as just buying a sheet of metal.That said...I was expecting it to be better quality in general than it is. It really isn't worth the price since you really need to use 6 layers before magnets start actually holding onto it, and after 6 layers things can start looking wonky, depending on the object you're painting (and, if you're painting a wall, it can get expensive really quickly to do a whole wall - I'm trying to make decorative magnetic chalkboards myself, hence the 'too many layers makes it wonky', but I've seen a lot of DIY's for magnetic walls as well). It's a really great concept, but I think the company needs to invest in trying to find ways to improve this product or at least lower their prices to a more reasonable rate for what they're selling.
Date published: 2018-11-24
Rated 1 out of 5 by from Absolute waste of my money it doesn’t even hold a... Absolute waste of my money it doesn’t even hold a little alphabet magnet!
Date published: 2018-11-06
Rated 1 out of 5 by from Despite mixing it twice it came out lumpy. No matter... Despite mixing it twice it came out lumpy. No matter what I applied it with, roller, sponge roller, brush, it dried not smooth. It would have been nice to have found it in an off white. For $20 I was very disappointed.
Date published: 2018-10-17
Rated 4 out of 5 by from There's quite a few low rating reviews but, it you do it correctly, this stuff works. I painted a... There's quite a few low rating reviews but, it you do it correctly, this stuff works. I painted a 3' x 7' area in my office with 1 can (i bought 3 just to be on the safe side because I plan to do the whiteboard paint over it - will revise review if needed). Instructions say do at least 3 coats, I used the whole can! I have no probs with any of the magnets i have tested except the big plastic clip kind. No problems with the super magnets, the ones with hooks, even the cheap sheet magnets - like you get in the mail with calendars. I have used only paper/pictures/notes and cal keys. It will not work for anything heavy. Maybe if you do more coats but I don't intend to use it that way. It does smell so its not something you want to do when the room has to be used. Dries quickly and oder does go away, but still. Will paint with whiteboard kit and add review and photos. If all works, its better that spending $300 on a ready made board
Date published: 2018-10-16
Rated 3 out of 5 by from This was just meh. Only large, strong magnets will... This was just meh. Only large, strong magnets will stick. :/
Date published: 2018-10-16
Rated 1 out of 5 by from After painting my wall with 2 coats of this paint... After painting my wall with 2 coats of this paint and following the instructions, no magnet stuck to my wall. Needless to say, I was extremely disappointed!
Date published: 2018-09-20
Rated 5 out of 5 by from Worked great for my wife's classroom "word board"! Be sure to use multiple coats (we used 5) to ... Worked great for my wife's classroom "word board"! Be sure to use multiple coats (we used 5) to get the best effect, and it works best with the flat, wide magnets. For her board, we bought self-adhesive sheets of magnetic material and adhered them to comparably-sized pieces of dry-erase board material. Since she wanted a flat black surface, we didn't paint over with another color. I suspect that would have diminished the magnetic binding properties slightly. All-in-all, we were both quite pleased with the results.
Date published: 2018-09-11
  • y_2019, m_1, d_21, h_3
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.9
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_179
  • loc_, sid_202351175, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_homedepot
  • bvseo_sdk, java_sdk, bvseo-3.1.1
  • CLOUD, getContent, 61ms
  • REVIEWS, PRODUCT