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Internet # 100398391

Model # 2001

Store SKU # 389749

Bulls Eye 1-2-3 1 Gal. White Water-Based Interior/Exterior Primer and Sealer

$29.68
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  • Primer preps for paint, blocks stain and odors on surfaces
  • Resists blistering, peeling and mold and mildew growth
  • Ultra-low odor water based primer dries to touch in 35 minutes
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Product Details

About This Product

Zinsser bulls Eye 1-2-3 1 gal. water based white primer and sealer provide excellent adhesion to glossy surfaces without sanding. It's great for interior and exterior surfaces. Outstanding low VOC and low odor formula is designed to resist blistering, peeling and mold and mildew growth. Works great in low temperatures, inhibits rust and seal tanning bleed.

Highlights

  • For all surfaces, use on interior and exterior new or previously painted drywall, wood, masonry and more, adheres to tough surfaces, such as chalky exterior siding and trim, galvanized metal and hardboard
  • Covers up to 400 sq. ft.
  • Flat/matte white finish
  • Features a breathable, water-based formula designed to resist blistering, peeling and mold and mildew growth
  • Mildew resistant film
  • Permanently blocks and seals common stains, graffiti and tannin bleed, rust inhibitive - great for new metal
  • Dries to the touch in 35 minutes
  • Fast drying, ultra-low odor water based primer and sealer is perfect for everyday use and can be applied under or over any topcoat
  • Dried film is mold and mildew resistant making it ideal for high-humidity areas such as laundry rooms and bathrooms
  • Clean up with soap and water
  • Online price includes PaintCare fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI, VT, WA
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  • California residents
     see Prop 65 WARNINGS

Product Information

Internet # 100398391

Model # 2001

Store SKU # 389749

Additional Resources

Shop All Zinsser

Specifications

Container Size: 1 Gallon

Dimensions

Container Size

1 Gallon

Details

Application

Sealer

Application Method

Brush, Paint Sprayer, Roller

Base Material

Water Based

Coating Product Category

Primer

Color Family

White

Color/Finish

White

Coverage Area (sq. ft)

400

Dry to Touch (min.)

35 min

Interior/Exterior

Exterior, Interior

Number of coats recommended

1

Number per Package

1

Paint Product Form

Liquid

Paint/Stain Clean Up

Soap & Water

Paint/Stain Features

Mildew Resistant

Primer Purpose

Color Changing, Odor Blocking, Stain Blocking

Returnable

90-Day

Sheen

Flat/Matte

Surface Material Use

Concrete/Brick/Masonry/Stone, Drywall, Metal, Wood

Warranty / Certifications

Manufacturer Warranty

Satisfaction guaranteed for full refund of purchase price

Questions & Answers

Does this work for RV interior wall paper that is vinyl based?
ByMay 17, 2025
1 Answer | 
Answer This Question

Happy to help, Sher! Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-based Primer is not suitable for use over wallpaper. It can reactivate the adhesive due to the water-based nature of the primer and cause the wallpaper to become detached. We recommend using an oil-based primer instead, such as Rust-Oleum Zinsser Cover Stain Oil-Based Primer. https://www.homedepot.com/p/Zinsser-Cover-Stain-5-gal-White-Oil-Based-Interior-Exterior-Primer-and-Sealer-3500/100207033 — Rust-Oleum Product Support 15

By|May 19, 2025
    0/0


    Can I use this as the primer on an exterior stucco wall that has had the old paint removed? The stucco wall has hairline cracks due to age. Will it seal and prevent peeling when I apply a new coat of paint?
    ByMay 13, 2025
    1 Answer | 
    Answer This Question

    Happy to help, Louis! Cracks in stucco should be repaired before priming with Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer. — Rust-Oleum Product Support 15

    By|May 13, 2025
      0/0


      does this encapsulate lead paint?
      ByMay 12, 2025
      1 Answer | 
      Answer This Question

      We appreciate your interest, Joan! Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer is not considered an encapsulating primer. Currently, we do not offer an encapsulating primer over lead paint. - Rust-Oleum Product Support 10

      By|May 12, 2025
        0/0


        Can this product be used to prime a baby bed?
        ByMay 12, 2025
        1 Answer | 
        Answer This Question

        Absolutely, Sherry! After the Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer is fully cured (7 days) it is considered non-toxic. As always, care should be taken that painted items are not placed in mouths, or accidentally ingested. — Rust-Oleum Product Support 15

        By|May 13, 2025
          0/0


          Can this be used to paint over wallpaper?
          ByMay 10, 2025
          1 Answer | 
          Answer This Question

          We are happy to assist, Anne! No, the Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Base Primer should not be used over wallpaper. Water-based primers because they can reactivate the wallpaper glue, causing bubbling and peeling. Instead, use an oil-based primer, like Rust-Oleum Zinsser Cover Stain Oil-Based Primer. https://www.rustoleum.com/product-catalog/consumer-brands/zinsser/oil-base-primer/cover-stain-oil-base-primer — Rust-Oleum Product Support 15

          By|May 13, 2025
            0/0


            Will this work as a primer for a pool?
            ByMay 8, 2025
            1 Answer | 
            Answer This Question

            Maria, thank you for reaching out! While Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer is suitable for various surfaces, it is not recommended for below the waterline. If there is exposure to standing or prolonged water, the primer will peel and crack over time. Currently, we do not offer a coating for your application. - Rust-Oleum Product Support 10

            By|May 9, 2025
              0/0


              Vapor barrier permeability rating? I saw a post saying 0.4 but don’t see that on Zinsser
              ByMay 8, 2025
              1 Answer | 
              Answer This Question

              We're happy to help, Greg. Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer has a perm rating of 14.8. -Rust-Oleum Product Support 14

              By|May 8, 2025
                0/0


                Do I have to etch my galvanized r panels before using
                ByMay 8, 2025
                1 Answer | 
                Answer This Question

                Great question, Noel. No, it is not necessary to etch galvanized metal because Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer can be applied directly to galvanized metal surfaces. -Rust-Oleum Product Support 14

                By|May 8, 2025
                  0/0


                  Viewing 1-8 of 775

                  Customer Reviews

                  4.5 out of 5

                  • 4.5 out of 3,530 reviews
                  • 85% recommend this product
                  What Customers Say
                  Summarized by generative AI from text of customer reviews

                  Customers say that Zinsser Bulls Eye 1-2-3 Primer is a versatile and effective product that provides good coverage on various surfaces, including drywall and wood. Many users appreciate its quick drying time and ease of cleanup with water. However, some customers noted that it may require multiple coats for darker colors or challenging surfaces, and a few experienced issues with adhesion on joint compound. Overall, it is regarded as a reliable choice for both DIY projects and professional use.

                  Filter by:
                  Showing 1-10 of 3,530 reviews
                  This customer chose to rate the product and not provide text.
                  by
                  • Verified Purchase
                  I was very satisfied with the primer. I used it to transform my mahogany wood finish bookcase into a mannequin cream bookcase.
                  by
                  • Verified Purchase
                  Does not stop paint from peeling
                  Bathroom ceiling paint began peeling a couple of years after remodel. Purchased Bulls Eye 123 and treated the peeling surface exactly as instructed and applied primer. Painted again using good quality ceiling paint. The ceiling began peeling within a month of application.
                  by
                  Response from Rust-OleumSupportAug 23, 2023
                  Let's talk about this, Bob! While Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer will adhere to most surfaces, it will not adhere to surfaces that have moisture issues. Constant exposure to moisture and high humidity can cause most paints and primers to blister and peel over time.
                  - Rust-Oleum Product Support 3 Rustoleum
                    2 found this review helpful
                    Worst primer I have ever used
                    This was recommended to me by various painters. I just put 2 coats on white walls that I tested some other “new” white color options on and you can still see them all. The whole gallon on 2 walls. Now I get to go buy the kilz primer that I normally use and redo it all over again. Don’t waste your money on this junk
                    by
                    Response from Rust-OleumSupportJun 9, 2023
                    We appreciate you reaching out, John, and sharing your experinece. Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer will trap stains and colors in the film of the primer, preventing bleed through to the topcoat. Please keep in mind, this must be topcoated with an opaque paint since it is a primer, and it is not intended to be left as is.
                    - Rust-Oleum Product Support 3 Rustoleum
                      6 found this review helpful
                      Don't waste your time and money
                      I really don't know why all the "pro's" recommend this. I've tried it on various surfaces and it doesn't cover a thing. Nor does it adhere to the surface. Complete waste of my time and money. I'm going back to Kilz.
                      by
                      Response from Rust-OleumSupportMay 26, 2023
                      Let's talk about this! Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer will trap most stains in the film of the primer and prevent bleed through with the topcoat. Since this is a primer, it does require an opaque topcoat for full durability and performance. In ideal conditions, this primer fully cures after 7 days and will have reached full adhesion at that point. We recommend avoiding scratching or abrading the surface before that point.
                      - Rust-Oleum Product Support 3 Rustoleum
                        2 found this review helpful
                        Does not stick on all surfaces as advertised
                        We bought this primer to go over our cupboard doors that had a mild shellac. It appeared like it was going to adhere because it didn’t bubble. When dried it scratches off like a lottery ticket. Horrible. Why say it sticks to any surface and then not stick at all? Makes a much bigger mess and cost.
                        by
                        Response from Rust-OleumSupportMay 3, 2023
                        Let's see what we can figure out. As noted on the Zinsser Bulls Eye 1-2-3 Water Based Primer label, surface must be clean, dry, sound and free from dust, dirt, excessive chalky material, grime, grease, oil, wax, mildew, wallpaper adhesive, or any contamination that may interfere with adhesion. Shellac contains wax, no paint or prime will adhere to shellac that contains wax, it is an unpaintable surface.
                        Rust-Oleum Product Support 6 Rustoleum
                          5 found this review helpful
                          Laid down real smooth...
                          Laid down real smooth
                          by
                          • Verified Purchase
                          1 found this review helpful
                          Amazing paint
                          Amazing paint first timer but pro recommendation
                          by
                          • Verified Purchase
                          • Recommended
                          1 found this review helpful
                          Primer is horrible, waste of time
                          I have used the Zinser shellac primer before, and that works well. Was looking for a lower odor option, so I gave this one a try. Unfortunately, a very different experience. I has primed a shelf using this product, and after it dried for over a month, had to drill some holes for shelf pins. I used blue painters tape to mark the spot and make for a cleaner hole. When removing the tape, it basically made the primer bubble up and came off in entire sheets. I would not recommend this product.
                          by
                          Response from Rust-OleumSupportMar 2, 2023
                          Let's talk about this! Since this is a primer, Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer does need to be topcoated with an opaque topcoat for full durability and performance. We recommend applying a topcoat after one hour, or at least before a week has passed, to ensure the new coat properly adheres.
                          - Rust-Oleum Product Support 3 Rustoleum
                            4 found this review helpful
                            The white was used on pressure treated wood and it...
                            The white was used on pressure treated wood and it took three coats before it looked good.
                            by
                            • Verified Purchase
                            1 found this review helpful
                            Showing 1-10 of 3,530 reviews

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