Hello BD, we appreciate your feedback. We're sorry to hear about your experience with our paint; that's not the experience we want our customers to have with our products. Our Ultra Scuff Defense Paint is self-priming. However, it's not guaranteed to cover in a specific amount of coats. Multiple coats may be needed to achieve your desired coverage. To ensure proper paint consistency, we recommend stirring your paint for 3-5 minutes before using it. If it seems like your paint is drying too quickly as you're applying it, we'd suggest adding no more than 4 ounces of water per gallon to it to extend its workability during your application. Customer satisfaction is important to us, as we value you being our customer. So, please feel free to reach out to our Customer Care team directly with any questions you may have or for further assistance. Have a great rest of your day. –Joanna