Internet # 343219925

Model # E100001

Store SKU # 1016049311

New

Shop BEHR ECOMIX

ECOMIX 1 gal. Ultra Pure White Flat Plant-Based Interior Paint & Primer

Name: BEHR ECOMIX ECOMIX 1 gal. Ultra Pure White Flat Plant-Based Interior Paint & Primer E100001
Brand: BEHR ECOMIX
SKU: 1016049311
Price: 48.98 USD
Rating: 4.6 (701 reviews)

Questions & Answers (27)

$4898

Pay $23.98 after $25 OFF your total qualifying purchase upon opening a new card.

Apply for a Home Depot Consumer Card

Premium performance, thoughtfully made
BEHR® ECOMIX™ delivers a beautiful durable finish
Easy to clean scrubbable finish with excellent hide
View More Details

Free & Easy Returns In Store or Online

Return this item within 90 days of purchase.

Read Return Policy

Ask about this product

Get an answer now with AI

Magic Apron Assistant is an AI virtual assistant. By proceeding, you consent to the recording and use of your information by The Home Depot (and authorized third parties). More information

Product Details

About This Product

BEHR ECOMIX is an innovative paint and primer using plant-based* ingredients highlighting sustainability and performance as top priorities. It proudly holds USDA Certified Biobased label, it's Asthma and Allergy Certified. *This product contains a minimum of 20% plant-based ingredients, verified through third party lab.

Highlights

Ideal for family rooms, living rooms, dining rooms, bedrooms and ceilings
Flat sheen provides a non-reflective appearance to help hide surface imperfections and make walls appear smoother
Zero Voc / Low Emissions
Asthma and Allergy Friendly Certified
Plant-Based Paint & Primer
USDA Certified Biobased Product
Washable & Scrubbable finish
Excellent Hide
1 gallon covers up to 400 sq. ft. depending on application, color selected, and surface porosity
Use a high quality 3/8 in. - 1/2 in. nap roller cover, nylon/polyester brush or airless sprayer 0.015 in. - 0.019 in. spray tip and 60 mesh filter
For best results - to enhance color fidelity, cover stains/oil-based or glossy surfaces or seal highly porous substrates - please use a Behr primer such as BEHR Kitchen, Bath & Trim Stain-Blocking Primer & Sealer No. 75 to prep prior to painting
Apply when air and surface temperatures are between 50°F-90°F (10°C-32°C)
Easy soap and water cleanup
100% Acrylic and Mildew Resistant Paint Finish
Dries to touch in 1 hour, can be recoated in 2 hours
BEHR ECOMIX is a GREENGUARD GOLD Certified product. It is certified to GREENGUARD standards for low chemical emissions into indoor air during product usage; For more information, visit ul.com/gg
Actual paint colors may vary from on-screen and printer representations
Online Price includes a PaintCare fee in the following states: CA, CO, CT, DC, IL, MD, ME, MN, NY, OR, RI, VT, WA
BEHR is backed with a Lifetime Limited Warranty
Return Policy
California residents
see Prop 65 WARNINGS

Product Information

Internet # 343219925

Model # E100001

Store SKU # 1016049311

Additional Resources

Shop All BEHR ECOMIX

From the Manufacturer

Specifications

Container Size: 1 Gallon

Dimensions

Container Size	1 Gallon

Details

Approximate Coverage (sq. ft.)	400
Base Material	Water Based
Color Family	White
Color/Finish	Flat
Dry to Touch (min.)	60 min
Hexadecimal Value	F8F9F3
HSL Value	70.0:33.3:96.5
Minimum Temperature for Use (F)	50
Number of coats recommended	2
Paint & Primer in One	Yes
Paint Key Features	EcoMix, Paint & Primer in One, Tintable, Washable
Paint Type	Interior Paint
Paint/Stain Clean Up	Soap & Water
Protection Type	Mildew Resistant
Returnable	90-Day
RGB Value	248:249:243
Sheen	Flat
Surface Material Use	Brick, Ceiling, Drywall, Masonry, Walls, Wood
Time before recoating (hours)	2
Tint Base	Base 1
Transparency	Solid

Warranty / Certifications

Certifications and Listings	AAFA (Asthma and Allergy Foundation of America), ASTM Compliant, CARB Compliant, Greenguard Gold, UL Listed, USDA Approved
Manufacturer Warranty	Limited Lifetime Warranty

Questions & Answers

Will this stand up to south Florida weather?

ByOct 24, 2026

1 Answer |

Answer This Question

Hi Brian, thank you for your question. Our Premium Plus Exterior Paint is formulated to provide a durable and protective finish that can withstand year-round weather, making a great choice for to hold up against south Florida weather. Please feel free to reach out to us directly if you have any other questions. -Adelina

By|Oct 26, 2026

Is it good for baseboards and wood trim

ByOct 11, 2026

1 Answer |

Answer This Question

Hi Janet, thanks for reaching out. Yes, you can use our EcoMix Paint on baseboards and wood trim. Good luck with your project! -Christina

By|Oct 12, 2026

Does this product have highly durability to be used for interior doors and trim?

ByAug 5, 2026

1 Answer |

Answer This Question

Hi Brent, thanks for reaching out. Yes, our Premium Plus Hi-Gloss has great durability and can be used on interior doors and trim. Enjoy the rest of your day! -Christina

By|Aug 5, 2026

Is it good for painting Unfinished PVC Pilaster Entry Door Casing Accent E.g., Model #: PILP06X090DRP02-2 Or there is a better option?

ByAug 2, 2026

1 Answer |

Answer This Question

Hi Abvgd, thanks for the question. Our Premium Plus Hi-Gloss Enamel is a great choice for painting the unfinished PVC Pilaster, but I would recommend priming the surface first with our Bonding Primer to ensure proper adhesion of the paint. If you have additional questions about your project, please reach out to us directly. Our customer care team is happy to help. -Ronald

By|Aug 3, 2026

Is this self leveling?

ByMay 6, 2026

1 Answer |

Answer This Question

Hi Painter513, thanks for the question. The Premium Plus Hi-Gloss Enamel does have some self-leveling properties. If you have additional questions about your project, please reach out to us directly. Our customer care team is happy to help. -Ronald

By|May 7, 2026

Can this paint to be used on exterior wood ?

ByApr 4, 2026

1 Answer |

Answer This Question

Hi Yang. Thank you for your question. Our Ultra Pure White Hi-Gloss Enamel Interior/Exterior Paint and Primer is ok to use on exterior wood, following the label instructions. Have a great day! -Alex

By|Apr 6, 2026

Is this paint water clean up

ByFeb 10, 2026

1 Answer |

Answer This Question

Hi Tazs, thank you for your question. Yes, the Premium Plus Hi-Gloss Paint is water-based and can be cleaned with soap and water. Have a great day! -Giovanna

By|Oct 2, 2026

(1)

Can this be used to repaint and waterproof basement walls?

ByNov 9, 2025

1 Answer |

Answer This Question

Hi txbee, thank you for your question. As it turns out, our Premium Plus Paint is not a waterproof coating. To look into which paint will work best for your basement, please reach out to us directly so we can learn more about your project and the waterproofing benefits you're looking for. We hope to hear from you soon! -Lina

By|Nov 10, 2025

Viewing 1-8 of 27

Customer Reviews

4.6 out of 5

4.6 out of 701 reviews
75% recommend this product

586

Filter by:

Showing 1-10 of 701 reviews

Oct 26, 2026

This customer chose to rate the product and not provide text.

This review is from 1 gal. Ultra Pure White Hi-Gloss Enamel Interior/Exterior Paint and Primer

Incentivized Review Program(What's this?)
Verified Purchase

Sep 26, 2026

Great paint goes on well. Tested by turning a tan wall white

We have a bunk room in our short-term rental vacation home, and the back wall has been a dark tan since we bought the place. By lightning it up with a whiter color, such as Behr flat Polar Bear, we could make the room brighter and highlight some hung pictures of the lake. Of course, I like that this is plant-based and has the great Behr name, but the real test is whether it can offer coverage for a previously dark wall. I put on two coats, with about an hour and a half between the two. After two hours, the paint showed promise, but I will have to do a 3rd coat. Luckily, it rolls on easily and wasn’t hard to cut in at all (edge trim with a brush). My gallon stayed well-mixed, and did not have any kind of strong smell like I usually get with most other latex paints. I believe this was a good choice, and we are proud to be revitalizing this room ourselves!

This review is from ECOMIX 1 gal. #75 Polar Bear Flat Plant-Based Interior Paint & Primer

DIY
Seed Program Review(What's this?)

Recommended

Sep 25, 2026

Decent paint.

This paint covers over other paint pretty well in one coat. It is a flat eggshell color so it's not smooth or having any Sheen to it. There's not much to say about paint other than the fact that it's true to its color and that it covers in one coat. I would use this style Paint only for a rental property or new construction Or for a ceiling or if you are using dark colors and do not want any shine or glare.

This review is from ECOMIX 1 gal. #12 Swiss Coffee Flat Plant-Based Interior Paint & Primer

Pro
Seed Program Review(What's this?)

Recommended

Sep 23, 2026

This customer chose to rate the product and not provide text.

This review is from 1 gal. Ultra Pure White Hi-Gloss Enamel Interior/Exterior Paint and Primer

Incentivized Review Program(What's this?)
Verified Purchase

Sep 14, 2026

Great one coat coverage

Product arrived in secure packaging, no damages noted. This paint does have the no drip pouring spout attached, which is a plus, no dripping on side of can. The paint did give even, one coat coverage. No additional primer was used and I did have small repair. The paint was easy to apply and spread. As advertised there was no paint odor noted. During a application the color didn't appear true, but did dry to the beautiful french gray that I ordered. I would definitely recommend use.

This review is from ECOMIX 1 gal. #PPU18-05 French Silver Flat Plant-Based Interior Paint & Primer

DIY
Seed Program Review(What's this?)

Recommended

Sep 14, 2026

A premium quality interior paint

Behr Premium ECOMIX 1 gal. #70 Linen White Flat Plant-Based Interior Paint & Primer Anyone who has ever painted a room knows that the higher the quality of the paint, the better the results will be. This is a flat-finish paint that will help hide wall imperfections. It is a great choice for living and dining rooms, family rooms, dens, offices, and bedrooms. It is not the wisest choice for kitchens and bathrooms. This ECOMIX Behr paint and primer saves a step, by combining the primer with the paint into one effective coat. Each gallon will cover up to 400 sq.ft. It comes in a variety of pleasing colors. It is also a low-odor paint that reduces that strong, chemical heavy smell. It cleans up with just soap and water. Although this ECOMIX Behr Premium paint contains a primer, for best results, you may want to cover stains/oil-based or glossy surfaces or seal highly porous surfaces. The paint, due to its 100% acrylic base, provides mildew resistant finish.

This review is from ECOMIX 1 gal. #70 Linen White Flat Plant-Based Interior Paint & Primer

DIY
Seed Program Review(What's this?)

Recommended

Sep 12, 2026

Great paint that is eco-friendly.

I am reviewing the #73 Off White Eggshell Enamel EcoMix Plant-Based Interior Paint & Primer from Behr. This is from their EcoMix brand, which means that at least 20% of the ingredients are plant-based. This is verified through testing by a 3rd party. The paint is "zero-VOC" which means the paint contains five grams or less of Volatile Organic Compounds per liter, significantly reducing harmful fumes, odors, and off-gassing compared to standard formulas. I can attest that this paint does not "stink" or smell like chemicals like so many other paints do. The paint is also GREENGUARD Gold Certified which is an official safety standard from UL Solutions that proves a product releases very low amounts of harmful chemicals into the air. The UL GREENGUARD Certification is the industry’s first to address indoor air quality concerns comprehensively, based on rigorous testing standards. Additionally, the paint has a 100% acrylic base which provides a mildew resistant finish. I received this paint along with a pour spout. This is the first time I have encountered a design using a pour spout. Note, Home Depot will give you a spout for free at the Paint Desk. The pour spout makes opening and closing the paint can super easy. While you still can open the can the old fashioned way by using an edge key or screwdriver to pry along the edge of the can, the pour spout allows you to simply unscrew the hole at the top of the can, flip over the spout and screw it into the hole, and pour. It is super convenient. The paint has a nice thickness that did not run/drip excessively. It also provides a nice cover since it includes both primer and paint in one. This saves you a ton of time from having to first prime and then paint you wall. When I was done, it was super easy to wash the paint out of the brush. If you spill, use soap and water to wipe it up. No paint remover required. All in all, I really like this paint.

This review is from ECOMIX 1 gal. #73 Off White Flat Plant-Based Interior Paint & Primer

DIY
Seed Program Review(What's this?)

Recommended

Sep 11, 2026

Nice thick paint!

This Behr Ecomix flat interior paint is a very easy to use paint. I have the Swiss Coffee tint and it went on very smoothly and mine covered my old cream color in one coat. It does have a pretty strong odor when putting the paint on, but that dissipates once it drys. It was easy to clean up with soap and warm water. I like that is made partially from plant-based products.

This review is from ECOMIX 1 gal. #12 Swiss Coffee Flat Plant-Based Interior Paint & Primer

DIY
Seed Program Review(What's this?)

Recommended

Sep 10, 2026

Easy to apply. Smooth finish.

Good paint that applies easily with no mess. This paint has a different smell that your traditional latex's; however, it is not bad. We used this on a piece of furniture for our bedroom. We applied the paint with brush. Once we painted the dresser we scuffed the paint to give the piece a worn look. This paint worked great for this as you can see. I like the new tops on Behr paints. The easy flow top allows you to remove paint from the can with no mess. Great idea.

This review is from ECOMIX 1 gal. #52 White Flat Plant-Based Interior Paint & Primer

Pro
Seed Program Review(What's this?)

Recommended

Sep 4, 2026

No VOC? Believe it!

For a lot of folks, paint is paint, and you either love or hate painting projects around the house. Had a small bathroom project, and was intrigued by claim on the can of Eco Mix that stated it was “Zero VOC”. Could that be accurate? Seems like it is. I couldn’t tell that there was any odor coming form the open can of Eco Mix paint, certainly none of the typical paint fumes, nothing! Reading the can further, it states it is allergy and asthma friendly, which seems realistic, as there was no offending odors produced. Paint itself flows nicely and levels itself as with any quality interior paint. Coverage was good, although with being the same color as the existing coating, it was hard for me to tell what its ability would be to cover a dark base color.

This review is from ECOMIX 1 gal. Designer Collection #DC-003 Blank Canvas Flat Plant-Based Interior Paint & Primer