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Model #305001

Store SKU #928046

1 gal. Ultra Pure White Semi-Gloss Enamel Low Odor Interior Paint & Primer

$3398
/gallon
  • Durable finish, resists dirt & grime
  • Semi-Gloss sheen best for kitchens, bathrooms, cabinets & trim
  • Seals both uncoated and previously painted surfaces
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Price:
$3398

Product Overview

BEHR PREMIUM PLUS is available in 1 gallon and 5 gallons providing excellent hide and coverage

Excellent Hide and Coverage

Excellent hide ensuring stress-free coverage, wall-to-wall

BEHR PREMIUM PLUS logo badge

BEHR PREMIUM PLUS

Delivers durability at a great value

BEHR PREMIUM PLUS is available in one gallon and five gallons providing stain resistance

Stain Resistant

With stain-blocking and stain-resisting benefits, your walls will endure whatever life throws their way

BEHR color chips

Find Your Perfect Color

Browse our collections of popular and trending colors

Roller painting wall

DURABLE, LONG-LASTING FINISH

Resists dirt and grime, washable finish

Priming seals porous surfaces, blocks stains, hides previous colors, promotes adhesion

Paint and Primer

A primer coat may be needed on some surfaces. See label for details

BEHR PREMIUM PLUS Exterior Paint cans

BEHR PREMIUM PLUS Exterior Paints

Exceptional results at a great value

Non-reflective finish that’s easy to clean and touches up

PREMIUM PLUS Interior Flat

Non-reflective finish that’s easy to clean and touches up

BEHR PREMIUM PLUS Interior Eggshell can

BEHR PREMIUM PLUS Interior Eggshell

Soft, velvety appearance that resist dirt and grime

BEHR PREMIUM PLUS Interior Satin can

BEHR PREMIUM PLUS Interior Satin

Pearl like finish that is easy to clean

BEHR PREMIUM PLUS Interior Semi-Gloss can

BEHR PREMIUM PLUS Interior Semi-Gloss

Sleek, radiant sheen with mildew-resistant finish

BEHR PREMIUM PLUS Interior Hi-Gloss can

BEHR PREMIUM PLUS Interior Hi-Gloss

Brilliant, shiny appearance and a durable, glass-like finish

BEHR PREMIUM PLUS Interior Ceiling paint can

BEHR PREMIUM PLUS Interior Ceiling Flat

Non-reflective finish that hides minor surface imperfections

BEHR PREMIUM PLUS Interior Paint & Primer offers exceptional durability and hide with a finish that resists mildew and stains. In addition, you'll enjoy the benefits of a low odor paint. PREMIUM PLUS is highly ranked by independent 3rd party labs and meets LEED and GREENGUARD GOLD requirements.
  • Ideal for kids’ rooms, hallways, kitchens, bathrooms, doors, windows, trim, cabinets, shutters and interior furniture
  • Semi-Gloss Enamel sheen offers a radiant, sleek appearance
  • 1 gallon covers up to 400 sq. ft. depending on application, color selected, and surface porosity
  • Use a high quality 3/8 in. - 1/2 in. nap roller cover, nylon/polyester brush or airless sprayer 0.015 in. - 0.019 in. spray tip and 60 mesh filter
  • For best results - to enhance color fidelity, cover stains/oil-based or glossy surfaces or seal highly porous substrates - please use a Behr primer such as BEHR Kitchen, Bath & Trim Stain-Blocking Primer & Sealer No. 75 to prep prior to painting
  • Apply when air and surface temperatures are between 50°F-90°F (10°C-32°C)
  • Low odor for safer air quality
  • Paint and Primer offering exceptional durability
  • 100% acrylic base provides mildew resistant finish
  • Easy application and excellent hide ensures stress-free coverage
  • Superior stain-blocking and stain-resistance
  • Advanced scrubbability makes it easy to maintain the color and finish
  • Easy soap and water cleanup
  • BEHR PREMIUM PLUS is a GREENGUARD GOLD Certified product. It is certified to GREENGUARD standards for low chemical emissions into indoor air during product usage; For more information, visit ul.com/gg
  • Actual paint colors may vary from on-screen and printer representations
  • Online Price includes a PaintCare fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI, VT, WA
  • BEHR PREMIUM PLUS is backed with a Lifetime Limited Warranty






  • California residents

Info & Guides

You will need Adobe® Acrobat® Reader to view PDF documents. Download a free copy from the Adobe Web site.

Specifications

Dimensions

Container Size
1 Gallon

Details

Approximate Coverage (sq. ft.)
400
Base Material
Acrylic
Color Family
White
Color/Finish
Ultra Pure White
Dry to touch (min.)
60 min
Hexadecimal Value
F8F9F4
HSL Value
72.0:29.4:96.7
Minimum Temperature for Use (F)
50
Number of coats recommended
2
Paint & Primer in One
Yes
Paint Key Features
Low Odor,Paint & Primer in One
Paint Type
Interior Paint
Paint/Stain Clean Up
Soap & Water
Professional Paint Supplies & Values
Pro Supplies
Protection Type
Mildew Resistant
Returnable
Non-Returnable
RGB Value
248:249:244
Sheen
Semi-Gloss
Substrate/Surface Use Type
Brick,Drywall,Masonry,Plaster,Stucco,Vinyl,Wood
Time before recoating (hours)
2
Tint Base
Base 1
Transparency
Solid

Warranty / Certifications

Certifications and Listings
Greenguard Gold
Manufacturer Warranty
LIFETIME LIMITED WARRANTY

Questions & Answers

Typical questions asked about products:

  • Is the product durable?
  • Is the product easy to use?
  • What are the dimensions of the product?

Customer Reviews

  • 4.5
    out of 55,459 reviews
  • 83% recommend this product
Filter by:
Showing 1-10 of 55,459 reviews
Paint and primer takes 4 coats to apply
I standard whisper white has taken 4 coats to cover a fairly light colour that pre existed on my walls. The paint is extremely thick and streaky. I wish I haven’t mad never started with this paint. It shouldn’t be this hard.
by Robin
Response from BehrSep 21, 2021
Hello Robin, thank you for your review. I’m so sorry the paint needed so many coats to cover the light color and was thick and streaky. If you’re still having coverage issue or streaks, I recommend allowing the last coat of paint to dry 24 hours before deciding if another coat is needed. Also, I recommend stirring the paint for 5 minutes to see if it goes back to a creamy consistency. If not, it’s best to use a new container to recoat. Customer satisfaction is very important to us, and we appreciate your feedback. Please feel free to reach out to our Customer Care team directly for further assistance. Our team is happy to help you! -Joni Behr
    Did they put all primer and no paint! Should be ashamed!
    I have using BEHR paint for over 20+ years on several homes I have owned. I tried this paint on a fiberglass door and all vertical pillars and top pediment, as advised from their paint dept. This paint is the worst! I cleaned and prepped surface as advised and applied at 66 degrees F and light wind (5 to 8 MPH) and sunny morning on 09-19-2021. Put on (1) coating and look very poor, like watered down milk. I used a drill to mix every 5 minutes during painting. Waited (2) hours as noted on the quart and re-applied, still looked poor and said no possible way. I waited another 2 hours and applied coat number (3)! Even after (3) coats with this paint and primer on a white door/trim, you can still see brush marks use a high quality 2” $20+ brush made for this paint. Home Depot response when I brought the 40% used paint back to home depot (next day for a refund) and the customer service lady said talk to the paint dept. I talked to the young lady at the counter and said stated, “if the paint was bad why did you use almost half over it”. I kindly said I followed the directions and even tried more than advised to see if it was me; but, (3) coats and looks like dollar store paint! She replies, “we do not except returns on paint”. I said it is not custom paint (off the shelf) and there is a guarantee on it and here is my receipt. She said no. What customer service! I advised the young lady toss it in the trash since that is what it is. Do not know what home depot did but there paint is poor along with their customer service
    by bernie
    Response from BehrSep 21, 2021
    Hello bernie, thank you for your review and for being such a longtime Behr customer. I’m so sorry the paint looked watered down and you could still see brush marks after 3 coats. I recommend letting the paint dry for 24 hours, sanding smooth any texture the brush marks may have left, cleaning the surface and letting it dry, then touching up and recoating with paint using a high-quality nylon/polyester brush. Since the paint was still watery after mixing for 5 minutes, I recommend using a new container of paint to recoat. Customer satisfaction is very important to us, and we appreciate your feedback. Please feel free to reach out to our Customer Care team directly for further assistance. Our team is happy to help you! -Joni Behr
      Without a doubt, the worst paint I've ever used.
      A little background. I'm a retired contractor and I've been painting 50 years. I had this paint stirred at the store and started using it within an hour of purchase. I am painting the outer portion of Jeld-Wen window also purchased from HD. The window is factory primed. I cleaned the surfaces with mild detergent, let it dry, and applied the first coat. The coverage was terrible. Streaky, with very poor coverage for a paint with "primer" built in. After allowing it to dry for about an hour, I applied a second coat. Still poor coverage. It looks like it's going to take at least 4 coats to get sufficient coverage to resist Maryland weather. Whatever is left will be returned under the satisfaction guarantee. I was painting in a temperature controlled garage.
      by BobM
      Response from BehrSep 20, 2021
      Hi BobM. Thank your for your review, and I'm so sorry to hear our Premium Plus Exterior paint did not cover your project like you expected it to. The first coat will act as your basecoat, and subsequent coats will be your topcoat. Multiple coats may be required depending on the color you chose.

      Customer satisfaction is important to us, and we appreciate your feedback. Please reach out to us directly if you need further assistance; our customer care team is happy to help you! -Michael Behr
        1 person found this helpful
        Not so scuff defense
        I purchase this at HD as it was recommended from the paint expert for my kitchen cabinet makeover. I applied this to my pre-primed trim and when handling (nailing/caulking/ positioning) a lot of areas chipped. DO NOT PURCHASE.
        by Jenn
        Response from BehrSep 16, 2021
        Hi Jenn - Thank you for your review. I'm sorry to hear about the chipped areas on your trim! To fix the finish, I recommend lightly sanding down the spots that chipped off, wiping the surface to remove the sanding dust, then touching up with more paint. For further assistance with your project, please feel free to reach out to us directly. We'd be happy to help. - Sara Behr
          2 people found this helpful
          Worst paint ever!
          I had new pine wood trim installed around new Andersen doors and windows. I applied a primer coat. This is the worst paint I have ever used in 50 years. Hard to apply, does not cover or spread well and leaves brush lines even though I used a very high-quality, name-brand brush. It essentially ruined my entire project.
          by Alan
          Response from BehrSep 14, 2021
          Hi Alan, thank you for your review. I'm sorry to hear that the paint was hard to apply and did not cover well. This is not typical, and I understand your disappointment. Our Ultra Paint will typically cover in two coats. Customer satisfaction is important to us, and we appreciate your feedback. Please reach out to us directly if you need further assistance; our customer care team is happy to help you! -Giovanna Behr
            1 person found this helpful
            If your trying to eliminate a 2nd coat, this is not you paint.
            Purchase this paint to eliminate a 2nd coat of paint as the Dynasty brand should take only one coat to cover. Home depot said it, BEHR has said it, I just recently saw a commercial stating the same. So I ditch out the extra cash for a "higher end" paint. Well this will not do what it claims it will, I still had to apply a second coat to my walls. Being that the case I should have just gone with the mid grade paint instead of the more expensive one. DO NOT buy this paint thinking you will only need one coat of paint.
            by Juan
            Response from BehrSep 13, 2021
            Hi Juan - Thank you for your review. I'm sorry to hear that you needed to apply a second coat to your walls! Our Dynasty paint line is guaranteed to cover your previously painted or primed surfaces in one coat when tinted to a color from our One-Coat Color Collection. Colors outside of this collection or using our Ultra Pure White base untinted may require additional coats. Please feel free to reach out to our Customer Care team directly so we can more about your project and assist you with this further. We hope to hear from you! - Sara Behr
              2 people found this helpful
              What a perfect color for a storage bench I made...
              What a perfect color for a storage bench I made for my grandson to be. I love the paint.
              by HomeDepotCustomer
                Poor Quality
                Prepped the walls with one coat of Kilz 2 primer to seal and hide the old paint color and its still going to take multiple coats of Behr Premium Plus to hide the shadows. This is possibly the worst paint I’ve ever used. The photo shows a wall after the first coat of ultra white.
                by UnhappyPainter
                Response from BehrAug 25, 2021
                Hello UnhappyPainter, thank you for your review. I’m so sorry the paint will need more coats than expected even after priming. Typically, our Premium Plus Interior Paint will cover in about 1-2 coats, though additional coats may be needed depending on the surface, application, and color. I recommend recoating across the surface for more even, full coverage on the walls. Customer satisfaction is important to us, and we appreciate your feedback. Please feel free to reach out to our Customer Care team directly for further assistance. Our team is happy to help you! -Joni Behr
                  2 people found this helpful
                  Do not trust the label on this can!
                  The can claims that it has primer in the paint but do not believe that because let me show you what happens in the picture when you apply it without a separate primer. It peels terribly. For the price we paid for this paint it should not have done this.
                  by Alm260
                  Response from BehrAug 23, 2021
                  Hi Alm260, thank you for your review. I'm sorry to hear about the peeling. This is not typical, and I understand your disappointment. I recommend sanding the loose coating off, cleaning, and touching up. Customer satisfaction is important to us, and we appreciate your feedback. Please reach out to us directly if you need further assistance; our customer care team is happy to help you! -Giovanna Behr
                    3 people found this helpful
                    BEHR DYNASTY Ultra Pure White interior
                    BEHR DYNASTY Ultra Pure White interior stain blocking paint and primer in a Matte finish. I choose this paint because I’ve used BEHR products before and was very happy with the results. Again I love the matte finish and the fact that this paint is one of the best yet I’ve used from BEHR. The paint has an exceptionally durable finish that holds up against stains….it’s scuff resistant,fast drying and great coverage. However for this yellow shelf it did take two coats….though the finished product looks outstanding. Clean up is a breeze…just some warm water and a little soap and we were done. This is to me one of best paints on the market…yeah you may pay a little more for it but the results are amazing. You get about 400 square foot of coverage from one gal. Depending on the area it takes less than an hour to dry. It’s a really good paint so they recommend using a high quality 3/8 inch nap roller for the best results. The paint is also by UL green guard gold…..which simply means the product is certified for low chemical emissions. I also like that the new BEHR cans open easier and come with a screw on easy pour spout..to me as a painter is a plus no more waste.
                    by ScottE
                    • Recommended Product
                    1 person found this helpful
                    Showing 1-10 of 55,459 reviews