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Model # 305001

Store SKU # 928046

1 gal. Ultra Pure White Semi-Gloss Enamel Low Odor Interior Paint & Primer

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  • Durable finish, resists dirt & grime
  • Semi-Gloss sheen best for kitchens, bathrooms, cabinets & trim
  • Seals both uncoated and previously painted surfaces
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Product Details

BEHR PREMIUM PLUS Interior Paint & Primer offers exceptional durability and hide with a finish that resists mildew and stains. In addition, you'll enjoy the benefits of a low odor paint. PREMIUM PLUS is highly ranked by independent 3rd party labs and meets LEED and GREENGUARD GOLD requirements.
  • Ideal for kids’ rooms, hallways, kitchens, bathrooms, doors, windows, trim, cabinets, shutters and interior furniture
  • Semi-Gloss Enamel sheen offers a radiant, sleek appearance
  • Ultra Pure White is part of BEHR's Designer Collection Color Palette
  • 1 gallon covers up to 400 sq. ft. depending on application and surface porosity
  • Shop all White Designer Collection Products
  • For best results - to enhance color fidelity, cover stains/oil-based or glossy surfaces or seal highly porous substrates - please use a Behr primer such as BEHR Kitchen, Bath & Trim Stain-Blocking Primer & Sealer No. 75 to prep prior to painting
  • Apply when air and surface temperatures are between 50°F-90°F (10°C-32°C)
  • Low odor for safer air quality
  • Paint and Primer offering exceptional durability
  • 100% acrylic base provides mildew resistant finish
  • Easy application and excellent hide ensures stress-free coverage
  • Superior stain-blocking and stain-resistance
  • Advanced scrubbability makes it easy to maintain the color and finish
  • Easy soap and water cleanup
  • BEHR PREMIUM PLUS is a GREENGUARD GOLD Certified product. It is certified to GREENGUARD standards for low chemical emissions into indoor air during product usage; For more information, visit ul.com/gg
  • Actual paint colors may vary from on-screen and printer representations
  • Online Price includes a PaintCare fee in the following states: CA, CO, CT, DC, ME, MN, NY, OR, RI, VT, WA
  • California residents


Container Size: 1 Gallon


Container Size1 Gallon


Approximate Coverage (sq. ft.)400Base MaterialAcrylic
Color FamilyWhiteColor/FinishUltra Pure White
Dry to Touch (min.)60 minHexadecimal ValueF8F8F2
HSL Value60.0:30.0:96.1Minimum Temperature for Use (F)50
Number of coats recommended2Paint & Primer in OneYes
Paint Key FeaturesLow Odor, Paint & Primer in OnePaint TypeInterior Paint
Paint/Stain Clean UpSoap & WaterProfessional Paint Supplies & ValuesPro Supplies
Protection TypeMildew ResistantReturnableNon-Returnable
RGB Value248:248:242SheenSemi-Gloss
Surface Material UseBrick, Drywall, Masonry, Plaster, Stucco, Vinyl, WoodTime before recoating (hours)2
Tint BaseBase 1TransparencySolid

Warranty / Certifications

Certifications and ListingsGreenguard GoldManufacturer WarrantyLifetime Limited Warranty

Questions & Answers

Q:Is the paint for kitchen easy wipe of greese
by|Dec 2, 2023
0 Answer
Answer This Question
Q:Hi-Does anyone know what the trim color is on the website featuring #M380-5 Hillside Grove Satin Enamel-https://www.homedepot.com/p/BEHR-PREMIUM-PLUS-5-gal-M380-5-Hillside-Grove-Satin-Enamel-Low-Odor-Interior-Paint-Primer-740005/205263315#overlay ?
by|Nov 30, 2023
1 Answer
Answer This Question

A:  Hi there, thanks for the question. Although I don't know the exact color used on the trim, it looks similar to either Coconut Milk or White Grapefruit. If you need more help finding the right color, feel free to contact us directly; our customer care team is happy to help. -Ronald

by|Dec 1, 2023
    Q:I do not have a choice.... I purchased a business and many of the walls are wood paneling GLUED to the drywall. Can I use this paint to cover it without using primer right away? I plan on using the color lazy caterpillar .
    by|Nov 29, 2023
    1 Answer
    Answer This Question

    A:  Hi Stephanie, thanks for your question. Yes, our Premium Plus Semi-Gloss paint can be applied directly to the wood paneling on your walls. This paint is self-priming; the first coat will act as a primer, and additional coats will provide full coverage. Have a great day! -Christina

    by|Nov 29, 2023
      Q:Can I request a specific color match that HD has provided in the past? I have the sticker on the old paint can
      by|Nov 28, 2023
      1 Answer
      Answer This Question

      A:  Hi Matt, thank you for your question. Yes, you can have the paint tinted to the same custom color using the formula sticker placed on the can. Have a great day! -Lina

      by|Nov 29, 2023
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        Customer Reviews

        4.5 out of 5
        • 4.5
          out of 12,821 reviews
        • 84% recommend this product
        Filter by:
        Showing 1-10 of 12,821 reviews
        Excellent paint 3050 I used it on all of my income properties. However
          1 found this review helpful
          Perfect black! Used on all interior and exterior doors beautiful- went on smoothly and covered really well.
            • Verified Purchase
            Well, I used it to cover a darker color, it didn't turn out so bad, but to be a base and paint in one that is supposed to be in one coat. I feel that in the preparation it needs more white paint, thanks for taking me into account.
            • Verified Purchase
            1 found this review helpful
            • Verified Purchase
            Thank you Behr & Home Depot for the recommendation
            Best brand by far! this was my first time painting on my own, and I didn’t know where to start or how it would look. This brand is absolutely the best. It had low odor, barely any. Fast dry time and fast second coat dry time. Which is what I needed in a apartment. Thank you!
            • Verified Purchase
            • Recommended
            White paint
            The color is very beautiful and I Love the gloss it has.
            • Verified Purchase
            As a trim paint, this does not cover.
            I'm not anti-Behr. Other wall (eggshell) colors in this line work fine. I actually wonder if Behr may have cheapened this ultra white, because I don't remember it being inferior, but this semi-gloss, used as a trim color, simply refuses to cover, creating a whole lot of extra work.
            Response from BehrJun 6, 2023
            Hi Radar, thank you for your review. I'm sorry to hear about the poor coverage. Typically, our Premium Plus Paint will cover in two coats, while darker colors and porous surfaces may require additional coats. Customer satisfaction is important to us, and we appreciate your feedback. Please reach out to us directly if you need further assistance; our customer care team is happy to help you! -Giovanna Behr
              The paint was nice and smooth...
              The paint was nice and smooth
              • Verified Purchase
              In my opinion, Behr paint is the best! I’ve used...
              In my opinion, Behr paint is the best! I’ve used many different high end brands and find that with Behr I only have to do one coat! Love it.
              • Verified Purchase
              Showing 1-10 of 12,821 reviews