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Internet #205283448

Model #105001

Store SKU #923827

1 gal. #PR-W15 Ultra Pure White Flat Low Odor Interior Paint & Primer

$2598
  • Durable finish, resists dirt & grime
  • Flat sheen best for living rooms, dining rooms & bedrooms
  • Seals both uncoated and previously painted surfaces
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Price:
$2598

Product Overview

BEHR PREMIUM PLUS is available in 1 gallon and 5 gallons providing excellent hide and coverage

Excellent Hide and Coverage

Excellent hide ensuring stress-free coverage, wall-to-wall

BEHR PREMIUM PLUS logo badge

BEHR PREMIUM PLUS

Delivers durability at a great value

BEHR PREMIUM PLUS is available in one gallon and five gallons providing stain resistance

Stain Resistant

With stain-blocking and stain-resisting benefits, your walls will endure whatever life throws their way

BEHR color chips

Find Your Perfect Color

Browse our collections of popular and trending colors

Roller painting wall

DURABLE, LONG-LASTING FINISH

Resists dirt and grime, washable finish

Priming seals porous surfaces, blocks stains, hides previous colors, promotes adhesion

Paint and Primer

A primer coat may be needed on some surfaces. See label for details

BEHR PREMIUM PLUS Exterior Paint cans

BEHR PREMIUM PLUS Exterior Paints

Exceptional results at a great value

Non-reflective finish that’s easy to clean and touches up

PREMIUM PLUS Interior Flat

Non-reflective finish that’s easy to clean and touches up

BEHR PREMIUM PLUS Interior Eggshell can

BEHR PREMIUM PLUS Interior Eggshell

Soft, velvety appearance that resist dirt and grime

BEHR PREMIUM PLUS Interior Satin can

BEHR PREMIUM PLUS Interior Satin

Pearl like finish that is easy to clean

BEHR PREMIUM PLUS Interior Semi-Gloss can

BEHR PREMIUM PLUS Interior Semi-Gloss

Sleek, radiant sheen with mildew-resistant finish

BEHR PREMIUM PLUS Interior Hi-Gloss can

BEHR PREMIUM PLUS Interior Hi-Gloss

Brilliant, shiny appearance and a durable, glass-like finish

BEHR PREMIUM PLUS Interior Ceiling paint can

BEHR PREMIUM PLUS Interior Ceiling Flat

Non-reflective finish that hides minor surface imperfections

BEHR PREMIUM PLUS Interior Paint & Primer offers exceptional durability and hide with a finish that resists mildew and stains. In addition, you'll enjoy the benefits of a low odor paint. PREMIUM PLUS is highly ranked by independent 3rd party labs and meets LEED and GREENGUARD GOLD requirements.
  • Ideal for family rooms, living rooms, dining rooms, bedrooms and ceilings
  • Flat sheen provides a non-reflective appearance to help hide surface imperfections and make walls appear smoother
  • 1 gallon covers up to 400 sq. ft. depending on application, color selected, and surface porosity
  • Use a high quality 3/8 in. - 1/2 in. nap roller cover, nylon/polyester brush or airless sprayer 0.015 in. - 0.019 in. spray tip and 60 mesh filter
  • For best results - to enhance color fidelity, cover stains/oil-based or glossy surfaces or seal highly porous substrates - please use a Behr primer such as BEHR Kitchen, Bath & Trim Stain-Blocking Primer & Sealer No. 75 to prep prior to painting
  • Apply when air and surface temperatures are between 50°F-90°F (10°C-32°C)
  • Low odor for safer air quality
  • Paint and Primer offering exceptional durability
  • 100% acrylic base provides mildew resistant finish
  • Easy application and excellent hide ensures stress-free coverage
  • Superior stain-blocking and stain-resistance
  • Advanced scrubbability makes it easy to maintain the color and finish
  • Easy soap and water cleanup
  • BEHR PREMIUM PLUS is a GREENGUARD GOLD Certified product. It is certified to GREENGUARD standards for low chemical emissions into indoor air during product usage; For more information, visit ul.com/gg
  • Actual paint colors may vary from on-screen and printer representations
  • Online Price includes a PaintCare fee in the following states: CA, CO, CT, DC, ME, MN, OR, RI, VT, WA
  • BEHR PREMIUM PLUS is backed with a Lifetime Limited Warranty






  • Click here to learn more about Eco Options and Clean Air
  • California residents

Info & Guides

You will need Adobe® Acrobat® Reader to view PDF documents. Download a free copy from the Adobe Web site.

Specifications

Dimensions

Container Size
1 Gallon

Details

Approximate Coverage (sq. ft.)
400
Color Family
White
Color/Finish
Ultra Pure White
Dry to touch (min.)
60
Hexadecimal Value
F8F9F4
HSL Value
72.0:29.4:96.7
Minimum Temperature for Use (F)
50
Paint & Primer in One
Yes
Paint Key Features
Low Odor,Paint & Primer in One
Paint Type
Interior Paint
Paint/Stain Clean Up
Soap & Water
Protection Type
Mildew Resistant
Returnable
Non-Returnable
RGB Value
249:249:243
Sheen
Flat/Matte
Substrate/Surface Use Type
Brick,Ceiling,Drywall,Masonry,Plaster,Stucco,Vinyl,Wood
Time before recoating (hours)
2
Tint Base
Base 1
Transparency
Solid

Warranty / Certifications

Certifications and Listings
Greenguard Gold
Manufacturer Warranty
LIFETIME LIMITED WARRANTY

Questions & Answers

Typical questions asked about products:

  • Is the product durable?
  • Is the product easy to use?
  • What are the dimensions of the product?

Customer Reviews

  • 4.6
    out of 936 reviews
  • 93% recommend this product
Filter by:
Showing 1-30 of 936 reviews
High quality painting....
High quality painting.
by
  • Verified Purchase
Benjamin Moore vs. Marquee
for the past few years i've used almost exclusively benjamin moore regal select for my paint projects. this is based on my own experience as well as info from professional painters (which i am not). I had some newly installed molding (primed pine) to paint around the house but my local benjamin moore store was closed so i picked up a gallon of the ultra white marquee semi-gloss. End result is fantastic. the paint is easy to apply and really bright - makes the trim pop. Bottom line: you get comparable results but Marquee is cheaper than regal select.
by
    • Recommended
    2 people found this helpful
    The worse paint ever!
    I'm so disappointed with this paint. I should have read the reviews before I decided to try this terrible paint. I'm a craftsman and I hand crafted an Adirondack chair and then I primed it. I let the primer dry for a few days and then painted the chair with the Marquee semi gloss paint using a good quality roller. No matter how I applied this paint it didn't cover and I could see the white primer through the paint. After 3 days of waiting for it to dry it remained sticky. We can't even sit in the chair in fear of sticking to the paint. I feel I have just paid for paint that ruined my beautifully hand crafted Adirondack Chair. There is something drastically wrong with this paint. It's going to need a 2nd coat because the fist coat is so thin you can see through it. I'm so upset!
    by
    Response from BehrJan 25, 2021
    Hello Anthony, thank you for sharing your feedback. We're sorry to hear you weren't satisfied with the Marquee paint you used; that's not the experience we want our customers to have with our products. Our Marquee paint should cover in one coat when applied to a previously coated surface, and is tinted to any color in the Marquee One Coat Collection palette. Colors outside the palette, and the untinted Ultra Pure White may require additional coats to provide you your desired coverage. To get your project back on track, we'd suggest increasing the ventilation in the space the chair is located and allowing it to dry longer. A recoat may be needed to uniform your color once the chair has dried a bit longer. Customer satisfaction is very important to us. Please feel free to reach out to our Customer Care team directly for assistance, or if you have any questions. They are always happy to help. Have a great rest of your day. –Joanna Behr
      5 people found this helpful
      Worst paint on earth
      I prepped my previously-painted surfaces (sanding, tsp) before using this horrid paint, which has turned me into the kind of person who takes the time out of her day to leave a review on PAINT. It was watery and didn’t cover properly—like painting on cellophane. It ran and left uncovered patches everywhere. I thought at first it was my surface but I tested a Sherwin Williams paint on the same wall and it went on fine. Never using Behr again. Photo shows white Behr on top and blue SW on bottom.
      by
      Response from BehrJan 15, 2021
      Hi CamCHS - Thank you for your review. I'm sorry to hear that the paint seemed so watery and left a patchy finish! Our Marquee paint should have a very creamy consistency and will cover your previously painted or primed surfaces in or coat when tinted to a color from our One-Coat Color Collection. If the paint still seems watery and transparent after stirring it for a few minutes, it's best to continue your project with a new can. We'd like to help you with this further. Please feel free to reach out to us directly. We look forward to hearing from you! - Sara Behr
        2 people found this helpful
        Love the color
        Love the color
        by
        • Verified Purchase
        • Recommended
        Color looks great and the result came out Fabolous
        Color looks great and the result came out Fabolous
        by
        • Verified Purchase
        • Recommended
        bright white
        I used this for my ceilings and to repaint my bedroom furniture. All turned out beautiful!
        by
          • Recommended
          1 person found this helpful
          Don’t Buy Unless You Want it To Fade Into a Different Color in 4 Yrs!
          #BehrPaint customer #consumer #reviews : ZERO star‘S ! I painted my house may-June of 2013 w/ #behr #premiumPlus ext semi gloss. I loved it neighborhood loved it. 3 yrs later started to fade, 4 yrs totally different color!! Contacted behr they said buy more paint then they “may” compensate I didn’t have the money to have that done at that time. So now a few more yrs later I write this & to show how bad it is. I’m painting now with the exact same color & using behr premium plus ultra. Don’t ask why I went w/ behr again. Don’t buy the premium plus not a good product. Fades fast looses its semigloss & I painted this house very well. Body color faded to entirely different color spectrum! The brown was bad but still brown at least! VERY DISSATISFIED! Don’t waste your money! I did a quick test spot of new paint in pics so you can see. Paint is fully dry. unreal just unreal...
          by
          Response from BehrJun 23, 2020
          Hi HighlyDissatisfied - Thank you for reviewing our paint. I'm sorry to hear about the fading on your home. Please keep in mind that all paint will fade to a certain degree over time. To fix the finish, it's best to clean the surface and apply a fresh coat of our Ultra exterior paint which will offer more fade resistance. If you need further assistance with your project, please feel free to reach out to us directly. We'd be happy to help. - Sara Behr
            6 people found this helpful
            Love the paint but not the new lid - list a customer
            I have used Behr for years and have recommended to many. However maybe the issue is being a female with limited strength but I cannot open the new lids. After I use it once and wipe off the lid well before closing, even my husband can’t get it open. I have to cut it and move it to another container if not using it right away. I have bought 6 cans in the last few weeks from HD. They just smile when I express frustration with the new lids. I can only assume that means they are hearing it from others. Sherwin Williams was my 2nd choice but at least I can get to the paint.
            by
              • Recommended
              1 person found this helpful
              When painting you have to still put at least 2 coats even though there is primer in the paint. Bu...
              When painting you have to still put at least 2 coats even though there is primer in the paint. But it looks amazing when you’re done...Appears very bright and clean!
              by
              • Verified Purchase
              • Recommended
              2 people found this helpful
              No odor, and dries fast ! I will be using...
              No odor, and dries fast ! I will be using this product again
              by
              • Verified Purchase
              2 people found this helpful
              love this paint
              Cuts the num of coats in half. I still have to do two coats but for the price ok!!!
              by
                • Recommended
                3 people found this helpful
                one coat of kilz then 1 coat of Behr then 1 light coat for a rustic look. Two coats of Behr to fu...
                one coat of kilz then 1 coat of Behr then 1 light coat for a rustic look. Two coats of Behr to fully cover imo.
                by
                • Verified Purchase
                • Recommended
                Not just for walls
                This ended up looking great when re-finishing my banister. I didn't want anything high-gloss and was drawn to the stain-resistance for such a high travel area. It covered well over a dark wood and so far, so good on the stain resistance. It' been up for about a month, and so far, so good!
                by
                  • Recommended
                  1 person found this helpful
                  I buy BEHR often... The coverage not as good as expected or used to from BEHR. The white is rea...
                  I buy BEHR often... The coverage not as good as expected or used to from BEHR. The white is really bright, very pleased with that. Easy to apply, does not spray off roller when doing ceiling. Easy cleanup
                  by
                  • DIY
                  • Verified Purchase
                  3 people found this helpful
                  Beware of painting over other brands of latex semi-gloss. This paint will adhere adequately to p...
                  Beware of painting over other brands of latex semi-gloss. This paint will adhere adequately to primed or fresh wood. But, after repainting a majority of existing cabinets, doors and trim, we discovered that this paint is NOT adhearing adequately. Most of the surfaces were lightly sanded (which did help) and all of them were previously painted with latex (not oil) based paint (from another brand, 10 years prior). The surfaces where we replaced some of the base boards (which were primed only) performed just fine. The Behr paint covered quite well and adheared as expected. But, the older wood trim and doors were a disaster. BEWARE!
                  by
                  Response from BehrFeb 28, 2018
                  Hi BillC,

                  Thanks for reviewing our Premium Plus Interior Paint. I'm sorry to hear that you've experienced adhesion problems on your previously painted older wood trim and doors. The Premium Plus Paint can be applied over surfaces previously painted with latex paint as long as it's in good condition and properly prepared. Customer satisfaction is very important to us, and we appreciate your feedback. Please feel free to contact us directly if you need further assistance; we'd be happy to help!

                  Best regards,

                  Takhari Behr
                    11 people found this helpful
                    I ordered two colors of this paint for my outside deck (red and white). This white was very very ...
                    I ordered two colors of this paint for my outside deck (red and white). This white was very very bright white and excellent for my project. The paint is thick, and goes on thick, so you have to be ready for that. I painted the deck about seven months ago, white was used for the railing and arbor, and this stuff has kept it's brightness. It does layer the wood, so if you hit the wood or like something heavy bumps up against it, it chips it off. The paint doesn't seep into the wood. More of a coat type paint, I guess you can say, which is perfectly fine with me. Coats the wood great, rain doesn't penetrate.
                    by
                      • Recommended
                      4 people found this helpful
                      Best paint to apply with paint spray gun
                      I bought this paint last spring to try to spray paint 0n my home aluminum sidings and turned out to be excellent and very satisfied with it. this year I decided to use this paint to do my entire house aluminum sidings and masonry walls. Of course you have to do power washing first to the aluminum sidings and masonry walls to remove loose and dirt paint first before applying this excellent Behr Marquee paint. I also used Behr all purpose exterior prime model 43605, an excellent primer and thinned it with Floetex for smooth spraying.
                      by
                      • Pro
                      • Recommended
                      8 people found this helpful
                      by
                        by
                          Very please with how it looks on my ceiling....
                          Very please with how it looks on my ceiling.
                          by
                            Beautiful finish and easy to work with
                            [This review was collected as part of a promotion.] I always thought that I hated flat paint. That chalky look. Well, I decided to go with a more modern look and paint a deep, dark teal in my bedroom. The Behr flat paint was perfect. The color is so rich and the texture looks velvety. I couldn't be happier with how it turned out. That and the paint is really easy to work with and covers evenly.
                            by
                              • Recommended
                              Great Paint and Great Customer Care
                              [This review was collected as part of a promotion.] I am a professional contractor. My wife wanted to repaint two bedrooms. She bought two gallons Behr Scuff paint and spent over 6 hours to finish two walls only. She complained the Scuff paint was too thick and dried up too fast. I wrote to Behr. Behr customer care Mr. Michael/Ms. Christina offered an extra gallon of Scuff paint to finish the job. Later customer care Ms. Joni offered an extra gallon of Scuff paint, a gallon of Behr Premium paint for my wife to test it out, and a full refund of the two gallons Scuff paint. Both Scuff paint and Premium paint arrived. My wife tried the Premium paint and she finished the job with a great satisfaction. The Premium paint is so smooth easier to paint and it does not dry up as fast as the Scuff paint. I recommended my crew to use Behr Premium paint for their paint jobs to save time and money so that they can finish their job faster than the Scuff paint but cheaper cost for the paints.
                              by
                                • Recommended
                                by
                                  by
                                    I love Behr paint, coverage is insanely good. I like...
                                    I love Behr paint, coverage is insanely good. I like the new plastic top, so east to pour and keep clean. I'll never use anything else.
                                    by
                                      The white did not cover in a single coat. The...
                                      The white did not cover in a single coat. The thickness of this paint did not run through my airless sprayer. Not worth the money.
                                      by
                                      Response from BehrSep 21, 2021
                                      Hello KYLE, thank you for your review. I’m so sorry the paint didn’t cover in a single coat and didn’t run through your airless sprayer. Typically, our Dynasty Interior Paint will cover in one coat when tinted to an interior One-Coat Color and applied to a previously coated surface. I recommend recoating across the surface for better coverage and using a 60 mesh filter and .015-.019 tip with your airless sprayer. Customer satisfaction is very important to us, and we appreciate your feedback. Please feel free to reach out to our Customer Care team directly for further assistance. Our team is happy to help you! -Joni Behr
                                        An average paint which boasts of one coat coverage but...
                                        An average paint which boasts of one coat coverage but does not deliver.
                                        by
                                          Long lasting
                                          [This review was collected as part of a promotion.] We used this paint throughout the interior of our home. Great long lasting coverage.
                                          by
                                            • Recommended
                                            Rating provided by a verified purchaser...
                                            Rating provided by a verified purchaser
                                            by
                                              Showing 1-30 of 936 reviews