How to Calculate ROI for Your Rental Property

The simplest way to determine how much rent to charge for a property is the 1% Rule. This general guideline suggests that you charge around 1% (or within 0.8-1.1%) of your property’s total market value as monthly rent payments. A property valued at $200,000, for instance, would rent for $2,000 a month, or within a range of $1,600-$2,200.

The 1% Rule should only be used as a starting point. Many other factors can influence how to set rent for a property, such as the building’s amenities and the rental rates of competitive properties in the neighborhood. 

In expensive real estate markets, the 1% Rule sets rental rates higher than the average competitive rent in the area. Always check average rental rates in your area for residences of comparable similar size and amenities to set a competitive rent. In addition, the 1% Rule can be less accurate for multifamily properties than single-family properties.

Revenue generated by your rental property is not the same as profit. The 50% Rule in real estate states that 50% of a property’s revenue will be spent on operating expenses in the long term. The rule does not apply to every rental property investment, but provides a tool to keep owners from underestimating expenses and overestimating profits.

If a party meets the 1% Rule, it will take at least 100 months to earn revenue equal to the purchase price. In the example above, a property that earns $2,000 rent per month will take 100 months, or more than 8 years, to earn $200,000. But this does not include the property’s operating expenses, which can cost a significant amount of its revenue. Property owners can choose to apply parts of the monthly revenue to operating expenses, short-term profit and paying off the property itself.

Properties that attract and retain residents often make the best investments, because they offer a more reliable and sustained source of income.

If a property is in poor repair, factor in the potential renovation or remodeling costs when making your purchase decision.

When choosing whether to purchase a rental property, ask these questions about the location:

• Is it in a safe neighborhood? High crime rates deter new residents.
• Does the area have job opportunities that can attract people seeking to advance their careers? High area employment attracts more residents and makes steady rent payments more likely.
• Is it in a good school district that will attract families, who tend to be long-term renters?
• Does the area have such amenities as parks, shopping malls or easy access to public transportation?
• Does the neighborhood have many rental listings or high numbers of vacancies? This can indicate that the area has problems that deter residents.
• Is it located in a neighborhood prone to flooding, earthquakes or other natural disasters? This will require higher insurance rates and can raise safety concerns of potential residents.

If you want to invest in a rental property, you may need to decide whether to purchase a single-family or multifamily building. Each type of property offers advantages and drawbacks.

The following are some of the advantages of investing in a single-family property:

• More affordable and cheaper to purchase, with smaller down payments meaning lower upfront costs
• Lower maintenance costs
• Easier resale

The following are some of the advantages of investing in a multifamily property:

• More residents means faster income generation
• Vacancies are less costly compared to single-family properties
• The property value may appreciate faster

Pro Tip: Managing rental properties follows economies of scale. It’s easier to manage one or two single-family homes compared to one apartment building. But it’s easier to manage one multifamily building compared to eight or nine residences.

Upgrading your rental property does more than attract and retain residents. It also gives you a justification for charging higher rents and increasing the property’s return on investment. 

Consider these tips to improve your rental property’s ROI.

• Upgrade with smart home technology to give residents more control over lighting, locks, thermostats and other features. Smart technology adds value without taking up much space. (See our guide Make a Rental Unit a Smart Apartment.)
• At multifamily buildings, provide high-speed internet and other amenities that make remote work easier.
• Provide in-unit washing machines, instead of common laundry rooms.
• Allow pets.
• Provide additional storage.
• Improve the property’s curb appeal.

The largest rent increases come from the additions of central air, dishwashers, washing machines and ample parking on the property.

Be more competitive and boost your bottom line with Pro Xtra, The Home Depot's loyalty program built for Pros. Sign up today to access the enhanced Pro Online Experience, built with the online business tools and time-saving features Pros need.