Hello UnhappyPainter, thank you for your review. I’m so sorry the paint will need more coats than expected even after priming. Typically, our Premium Plus Interior Paint will cover in about 1-2 coats, though additional coats may be needed depending on the surface, application, and color. I recommend recoating across the surface for more even, full coverage on the walls. Customer satisfaction is important to us, and we appreciate your feedback. Please feel free to reach out to our Customer Care team directly for further assistance. Our team is happy to help you! -Joni