Thank you for letting us know about your experience with this tape. We will look at the product and determine any improvements to the design that ensures better performance. In the meantime, here are some key product usage points regarding the Traction Tape. This tape is designed to create traction to help area rugs/mats from bunching up and moving, sliding around the surface. It is Not a permanent or semi-permanent tape to immobilize a rug. Make sure the floor and rug backing surface is thoroughly clean and dry. Apply tape to fit the rug (per packaging instructions) and install rug parallel to the direction that most foot traffic will flow. - Customer Care